• Consult with prospective advertisers to determine whether Audiohook is an appropriate strategic fit for their business. • Conduct comprehensive discovery sessions covering business objectives, marketing mix, attribution philosophy, conversion goals, customer journey, and growth strategy. • Evaluate each prospect's existing marketing ecosystem (including paid search and paid social), affiliate marketing, and attribution methodologies. • Educate prospective clients on Audiohook's performance-based buying model, conversion attribution philosophy, and how our approach differs from traditional affiliate marketing and media buying. • Recommend the most appropriate tracking and implementation approach, including JavaScript pixel deployment, affiliate platform integrations, or server-to-server integrations based on each client's technical environment. • Develop customized campaign recommendations and implementation plans that maximize the likelihood of long-term campaign success. • Build go-live plans that accurately reflect client objectives, technical requirements, operational considerations, and commercial terms. • Collaborate closely with Product, Client Success, Operations, and Engineering throughout the sales process to ensure campaigns are designed for successful execution. • Set realistic expectations around attribution, reporting, implementation, optimization, creative strategy, and campaign performance. • Manage opportunities through the full sales lifecycle from qualification through launch. • Maintain accurate CRM records, forecasting, and pipeline management. • Represent Audiohook professionally at conferences, partner meetings, webinars, and industry events.

• Develop and own Clio's demand generation strategy for the Spanish market, identifying the channels and programs that will unlock the biggest growth. • Set targets and budget allocation across paid search, paid social, webinars, and events, and be accountable for performance against them. • Analyse the Spanish market and legal industry landscape to shape messaging, targeting, and campaign priorities. • Build the annual and quarterly demand gen plan for Spain in partnership with the broader EMEA marketing and sales leadership. • Lead the execution of integrated, multi-channel campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), webinars, and events. • Own the relationship with external paid media agencies, setting strategy and holding them accountable for delivery and performance. • Direct A/B testing programs across creative, copy, and landing pages, and use results to keep sharpening the approach. • Partner with Content, Design, and Product Marketing to make sure campaign assets land with the right audience and message. • Own reporting on pipeline contribution, CPL, conversion, and other key demand gen metrics for Spain. • Build and maintain dashboards in Salesforce and Looker that give leadership visibility into what's working. • Turn performance data into a clear point of view on where to double down and where to pull back. • Report regularly to EMEA marketing leadership on progress against targets. • Work closely with Sales and Customer Success on lead flow, follow-up, and feedback loops. • Represent the Spanish market's needs in broader EMEA marketing planning. • Build relationships with in-market stakeholders to keep campaigns grounded in what the Spanish legal market actually needs. • Manage cross-functional relationships with Sales, Content, Design, Product Marketing, and Revenue Operations. • Build and maintain the campaign calendar and roadmap for Spain. • Represent Spain's needs and opportunities within the broader EMEA marketing strategy.

• Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs • Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results • Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms • Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals • Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders • Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies • Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs • Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices • Leading client communications through recurring meetings, business reviews, and strategic presentations while building trusted client relationships • Staying current on emerging search trends, AI-driven search developments, automation capabilities, and platform innovations to continually improve client performance

• End-to-end demand generation strategy across digital, integrated campaigns, and scalable multi-channel programs • Pipeline creation and acceleration aligned to revenue targets • Campaign planning and execution across personas, segments, and buying stages • Budget allocation, channel mix optimization, and performance management • Funnel performance improvements across volume, conversion rates, and pipeline velocity • Alignment with Sales, SDR, RevOps, and Partner teams to ensure pipeline quality and follow-up • Contribution to global pipegen efforts across regions, segments, and go-to-market priorities • Build and execute AI systems for multi-channel demand programs that drive measurable pipeline and revenue • Own digital channel performance and campaign orchestration • Lead testing and optimization strategies across creative, targeting, landing pages, and conversion paths • Partner with content and product marketing to develop high-performing messaging and offers for integrated campaigns • Establish clear reporting on pipeline contribution, ROI, and channel performance • Manage and develop a high-performing demand generation team