• Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs • Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results • Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms • Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals • Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders • Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies • Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs • Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices • Leading client communications through recurring meetings, business reviews, and strategic presentations while building trusted client relationships • Staying current on emerging search trends, AI-driven search developments, automation capabilities, and platform innovations to continually improve client performance

• End-to-end demand generation strategy across digital, integrated campaigns, and scalable multi-channel programs • Pipeline creation and acceleration aligned to revenue targets • Campaign planning and execution across personas, segments, and buying stages • Budget allocation, channel mix optimization, and performance management • Funnel performance improvements across volume, conversion rates, and pipeline velocity • Alignment with Sales, SDR, RevOps, and Partner teams to ensure pipeline quality and follow-up • Contribution to global pipegen efforts across regions, segments, and go-to-market priorities • Build and execute AI systems for multi-channel demand programs that drive measurable pipeline and revenue • Own digital channel performance and campaign orchestration • Lead testing and optimization strategies across creative, targeting, landing pages, and conversion paths • Partner with content and product marketing to develop high-performing messaging and offers for integrated campaigns • Establish clear reporting on pipeline contribution, ROI, and channel performance • Manage and develop a high-performing demand generation team

Role Description The Media & Performance Marketing Specialist will help plan, manage, optimize, and report on paid media campaigns that drive brand growth across digital, traditional, regional, and national channels. - Plan, manage, optimize, and report on paid media campaigns across digital and traditional channels. - Execute campaigns across Google Ads, Meta, display, out-of-home (OOH), digital out-of-home (DOOH), radio, streaming audio, and other media channels. - Manage campaign setup, optimization, budgets, timelines, vendor coordination, reporting, and performance recommendations. - Own campaign execution from launch through post-campaign analysis, ensuring marketing investments align with business outcomes. Key Responsibilities - Plan, launch, manage, and optimize paid media campaigns across paid search, paid social, display, OOH, DOOH, radio, and streaming audio. - Manage campaign targeting, bidding strategies, keywords, ad copy, creative requirements, flighting schedules, timelines, and launch execution. - Oversee paid media across 30+ geographic markets, managing location-specific budgets, radius targeting, pacing, and performance optimization. - Monitor campaign performance and budget pacing, identifying opportunities to improve results. - Coordinate with media vendors, agencies, platform partners, and internal teams on campaign planning, pricing, insertion orders, creative specifications, trafficking, reporting, and post-campaign analysis. - Support regional marketing initiatives, including bilingual and Quebec-specific campaigns when required. - Collaborate with Marketing, Creative, and Web teams to align campaign assets, landing pages, tracking, and messaging. - Maintain campaign reporting on spend, reach, impressions, clicks, conversions, cost per lead, lead quality, and other KPIs. - Ensure accurate tracking using GA4, Google Tag Manager, conversion pixels, call tracking, landing pages, and reporting systems. - Evaluate media opportunities based on audience fit, budgets, market priorities, timing, expected reach, measurable outcomes, and historical performance. - Develop performance summaries and actionable recommendations to improve future campaigns and marketing investments. - Stay current on paid media trends, platform updates, and digital advertising best practices. Qualifications - 2–5+ years of experience in paid media, performance marketing, digital marketing, media planning, or a related role. - Hands-on experience managing Google Ads campaigns. - Hands-on experience managing Meta advertising campaigns. - Experience with campaign analytics, reporting, and conversion tracking. - Experience working with media vendors, agencies, or platform partners is considered an asset. - Google Ads Certification is an asset. - Google Analytics Certification is an asset. - Meta Blueprint Certification is an asset. - Experience with call tracking, landing page optimization, and lead quality analysis is an asset. Requirements - Hands-on experience managing Google Ads and Meta paid media campaigns. - Strong understanding of lead generation, campaign performance, and paid media measurement. - Experience with paid search, paid social, display advertising, remarketing, A/B testing, and digital advertising strategies. - Familiarity with traditional media including OOH, DOOH, radio, and streaming audio. - Knowledge of media planning concepts including budgeting, flighting, reach, frequency, impressions, targeting, pacing, and reporting. - Experience with GA4, Google Tag Manager, Google Search Console, Google Ads, Meta Ads Manager, and marketing reporting dashboards. - Strong analytical skills with the ability to translate campaign data into actionable recommendations. - Excellent attention to detail in campaign setup, tracking, budgeting, creative requirements, and reporting. - Ability to manage multiple campaigns, vendors, priorities, and deadlines simultaneously. - Strong communication skills with the ability to explain campaign performance to non-technical stakeholders. - Proactive, self-motivated, and solution-oriented approach. - Experience in automotive, collision repair, insurance, retail, franchise, or multi-location businesses is an asset. - Experience supporting bilingual or Quebec/French-language campaigns is an asset. Benefits - Full-time position (Edmonton office or remote). - Salary: $70,000–$85,000. - Performance bonus of up to $8,000. - Comprehensive benefits package.

Role Description Plan, design, implement, and maintain a comprehensive program of continuous quality improvement (CQI). Assists in educating new staff, providers about the quality improvement (QI) systems and requirements. - Knowledge of quality improvement principles, practices, and procedures. - Oversees complex HEDIS project lifecycles—including data analysis, medical record abstraction, chase logic. - Thorough knowledge of Performance Improvement Projects (PIPs) and able to apply that knowledge in PIP writing development, update, and analysis of data in PIPs. - HEDIS experience, planning of the whole HEDIS project from start to end, understanding the process and planning of medical record review and abstraction. - Must be able to analyze HEDIS data to develop interventions for gaps in care. - Maintains deep working knowledge of URAC/NCQA standards, the Uniform Managed Care Contract, and state-specific programs like Texas Health Steps and Alternative Payment Models. Qualifications - Licensure / Certification / Registration: - Certification specializing in Lean Healthcare Mgmt preferred. - Licensure required relevant to state in which work is performed. - Project Mgmt Professional preferred. - Registered Nurse preferred. - Education: - High School diploma equivalency with 2 years of cumulative experience OR Associate's degree/Bachelor's degree OR 4 years of applicable cumulative job-specific experience required. Requirements - Bachelor's Degree in Nursing is a must-have. - 2+ years of Registered Nurse (RN) experience. - 2+ years of HEDIS experience. - Performance Improvement Projects (PIP). - Must reside in Texas. Benefits - Paid time off (PTO). - Various health insurance options & wellness plans. - Retirement benefits including employer match plans. - Long-term & short-term disability. - Employee assistance programs (EAP). - Parental leave & adoption assistance. - Tuition reimbursement. - Ways to give back to your community.