Senior CRM Manager
Location
Spain
Posted
2 days ago
Salary
0
Seniority
Senior
Job Description
Senior CRM Manager
Bark.com
• Plan, collaborate and lead on key CRM projects across our professional subscription products. • Manage and support a CRM Executive, helping them deliver against key projects while developing their CRM skills and executional excellence. • Deliver a range of cross-channel professional trigger and lifecycle communications, using data-driven insights to develop campaigns that encourage repeat use of Bark. • Lead the CRM go-to-market strategy for new product launches and new market opportunities. • Proactively identify and define opportunities for growth based on customer insight, commercial awareness and competitor analysis. • Create relevant marketing content that responds to customer needs, supports upsell and cross-sell opportunities, builds brand affinity and aids retention. • Devise and own test-and-learn plans across a range of lifecycles and campaigns, developing strategies to hit KPIs. • Use our CRM platform, Iterable, to its fullest extent, including dynamic content, personalisation, automation canvases, segmentation and testing tools. • Plan and manage the delivery of CRM campaigns across email, SMS, chameleon (on platform messaging) and push channels across multiple geographies. • Use AI tools, including Claude, MCP and relevant connectors, to improve the efficiency and quality of CRM execution, analysis and campaign development, including building skills and automations that support email creation, reporting and ongoing process improvement.
Job Requirements
- 6+ years’ experience within a CRM role
- Strong experience using CRM/ESP platforms similar to Iterable or Braze.
- Proactive and autonomous across a broad range of CRM tasks and projects.
- Strong CRM leadership skills, with the ability to operate as a senior member of a small, high-performing team.
- Hands-on experience planning and delivering complex multi-channel CRM lifecycle automation, including dynamic content and personalisation.
- Proven experience owning test-and-learn programmes and campaigns.
- Strong experience using data visualisation tools to make decisions and recommendations.
- Strong prioritisation skills, work ethic, accountability and ownership.
- Understanding of best practice with regards to email and deliverability.
- Comfortable using AI tools such as Claude to improve ways of working, speed up execution, support analysis and identify opportunities for process improvement.
- Curious and proactive in exploring new technology, tools and workflows that can improve CRM team performance.
Benefits
- Health insurance
- Flexible working arrangements
Related Guides
Related Job Pages
More Customer Success Manager Jobs
• Lead end-to-end onboarding for new clients, managing timelines, deliverables, and stakeholder communication from kickoff through go-live • Serve as the primary point of contact during the onboarding phase, setting clear expectations and proactively surfacing risks or blockers • Build and maintain organized onboarding materials, project trackers, and client-facing documentation • Coordinate cross-functionally with Sales, Product, and Support to ensure a seamless handoff and consistent client experience • Facilitate training sessions and walkthroughs tailored to each client's use case and technical comfort level • Tactically take care of the technical onboarding steps when appropriate • Contribute to the continuous improvement of onboarding processes, playbooks, and templates • Maintain accurate records of client interactions, milestones, and follow-ups in internal systems
• Lead, mentor, and develop a team of Customer Success Managers • Actively manage your own portfolio of enterprise accounts • Drive adoption, renewals, and growth across the customer lifecycle • Serve as SME for Cisco and OEM Enterprise Agreements • Define, monitor, and report on key performance indicators • Conduct QBRs and EBRs to demonstrate value • Train and certify team members on CSM methodologies and tools • Work with Sales, Technical Services, and Overlay teams
• You'll be the engine behind InPost's CRM ecosystem — configuring, automating, and continuously improving the platforms that power our APM deployment and international expansion • Partnering closely with commercial, expansion, and operations teams across the UK, France, Italy, and Iberia, you'll turn complex operational workflows into reliable, scalable CRM processes • Administer and configure InPost's CRM platforms (HubSpot, Pipedrive, Microsoft Dynamics 365 or equivalent) — pipelines, custom objects, user roles, and permissions • Design and maintain automations and integrations using Zapier, Make.com, and where needed Google Cloud Platform — connecting CRM with internal systems, marketing tools, and operational platforms • Translate APM deployment workflows (site sourcing, lead-to-deployment pipelines, partner onboarding) into structured CRM logic • Own data quality across markets: audits, deduplication, field validation, and lifecycle management • Build dashboards and reports tracking pipeline activity, deployment progress, and operational KPIs for international stakeholders • Gather requirements from teams across markets and translate them into scalable CRM configuration and process design • Maintain documentation, playbooks, and training materials; support onboarding and day-to-day CRM queries
• Act as the primary point of contact between the client and the technical team during the migration process. • Conduct consultative meetings to present the new Cisco platform and its benefits. • Perform functional demonstrations (demos) and training sessions for clients. • Develop technical documentation, user guides, and support materials. • Oversee the entire client onboarding and integration process. • Identify risks during migration and take preventive measures to minimize impact. • Clarify technical and functional questions related to the platform. • Quickly resolve incidents or issues encountered by clients during migration. • Monitor adoption metrics for the new platform and propose improvements to the customer experience. • Collaborate with technical teams, support, and Customer Success to ensure an excellent implementation.




