• Own player research and playtesting • Design and execute research studies • Evaluate gameplay and player experience • Translate player observations into actionable insights • Produce research reports

• Conduct research and map user journeys to turn insights into clear product strategies; • Prototype solutions and maintain design system consistency, ensuring scalability and efficient documentation; • Monitor performance metrics and advocate data‑driven design decisions to optimize business outcomes; • Organize design methods and processes focused on efficiency and measurable results;

Role Description As a Senior Product Designer at Choice Hotels, you'll own the design of a targeted initiative within a Product Team. You won't be handed decisions to "make pretty"; you'll be in the room from the first conversation, shaping what gets built through the customer's lens. Your job is to ensure what we build is something customers can actually use and want to use, while driving product and business outcomes. That takes deep customer knowledge, rapid prototyping, and the judgment to know when a solution is ready to ship. You're the person the team looks to for whether this product actually works for the customers who use it through every interaction and every workflow. What You'll Do - Customer Research & Discovery: Spend real time with customers to uncover needs they can't articulate. Turn that research, along with analytics and feedback, into design strategies that shape the product’s direction, and lead discovery sessions. - Prototyping & Ideation: Sketch, wireframe, and prototype at varying fidelity, from napkin sketches to interactive prototypes, testing concepts with customers before engineering commits. Craft user journeys balancing their needs with brand, technical and business constraints. - Design Craft & Systems: Take work from low-fidelity exploration to production-ready UI, holding usability and visual polish to a high bar. - Collaboration & Communication: Partner with Product Managers and Tech Leads as equals, clearly document intent and edge cases for engineering, and present strategic design recommendations to stakeholders. - Problem Solving & Analysis: Tackle complex, often ambiguous design problems independently, using data and research, while knowing when to bring in peers or leadership for high-stakes calls. Follow through after launch, iterating on evidence, and proactively look for ways to improve journeys and conversion. Qualifications - Deep mastery of human-centered design and systems thinking. - Track record of owning design end-to-end from problem definition through delivery. - Ability to conduct own research and point to specific customers and insights that changed designs. - Advocate for usability and accessibility while tying user value to the product vision and outcomes. - Advanced in production-ready design, with strong interaction and visual skills. - Knowledge of frontend constraints to design realistically and partner well with engineering. - Ability to navigate value, usability, feasibility, and viability trade-offs with Product Manager and Tech Lead. - Clear communication in terms of customer outcomes, influencing product strategy. Requirements - Experience in shaping what gets built and challenging assumptions. - Ability to manage multiple workstreams and surface ambiguity early. - Experience in storytelling that influences product strategy. Benefits - Competitive compensation and benefits, including medical, dental, and vision coverage. - Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance. - Financial benefits for retirement and health savings. - Employee recognition programs. - Discounts at Choice hotels worldwide. Salary Range The salary range for this position is $142,000 to $167,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).

• Partner with C-suite and senior stakeholders to translate complex business requirements • Lead user research, business requirement gathering, ideation, and UX testing • Define global rules for AI interactions and oversight models • Drive the evolution of design practice by building agents and workflows • Lead high-impact discovery and strategic alignment workshops • Own the standards for Design Systems