• Responsible for the development, implementation, management, and execution of a coordinated, strategic marketing plan and related tactics, deliverables, and customer-specific access activities. • Align closely with the Market Access field teams in support of current and future indications for BRUKINSA® and TEVIMBRA®. • Develop and advance a keen understanding of overall market access customer needs and create appropriate marketing programs. • Collaborate with BeiGene commercial and medical organization including HEOR, Medical Affairs, Brand Marketing, Legal & Regulatory, and Commercial Operations & Business Analytics teams. • Coalesces field and customer access insights to further refine and advance segment-specific value proposition. • Holds understanding of the complex and evolving market access landscape and challenges, including payer trends and healthcare policy.

• Recruit, hire, onboard, coach, and develop a team of Senior Performance Marketing Sales Consultants. • Establish a culture centered on curiosity, consultative selling, continuous learning, and client success. • Conduct regular one-on-one coaching focused on discovery, strategic thinking, proposal development, and client communication. • Observe sales calls and provide actionable coaching to improve effectiveness. • Develop career paths and growth plans for each team member. • Maintain clear performance expectations and accountability across the organization. • Ensure consultants consistently execute Audiohook's consultative sales methodology. • Review discovery processes, proposals, implementation plans, and go-live strategies to ensure quality and consistency. • Participate in strategic client meetings when executive support or additional expertise is beneficial. • Help consultants navigate complex opportunities, commercial negotiations, and implementation challenges. • Ensure opportunities are properly qualified before advancing through the sales process. • Improve win rates by strengthening sales methodology rather than increasing sales pressure. • Own pipeline quality, forecasting accuracy, and overall sales organization performance. • Monitor pipeline health, conversion rates, sales cycle length, and deal quality. • Identify trends, bottlenecks, and opportunities for process improvement. • Develop quarterly business plans and resource recommendations. • Partner with executive leadership to establish targets, territories, and organizational priorities. • Serve as the primary bridge between Sales and Leadership. • Continuously improve the client handoff process from signed agreement through implementation. • Partner with Product and Engineering to improve technical implementation workflows. • Collaborate with Client Success to reduce churn by improving expectation setting during the sales process. • Ensure feedback from prospects and clients is incorporated into product, process, and messaging improvements. • Continuously refine Audiohook's consultative sales methodology. • Develop training programs, playbooks, proposal templates, discovery frameworks, and objection-handling resources. • Improve qualification standards and ideal client profile definitions. • Standardize best practices around campaign planning, attribution education, implementation planning, and commercial structuring. • Drive consistency across every stage of the client buying experience.

• own the go-to-market strategy for 1Password's core product portfolio: Enterprise Password Manager, SaaS Manager, and Device Trust. • direct management of a team of product marketers covering core products. • set clear expectations, manage performance without avoidance, and build a team that does sharp work and gives honest feedback. • coach each PMM to do better work: clearer thinking, stronger writing, more effective in front of stakeholders. • own messaging, positioning, and launch strategy for EPM, SaaS Manager, and Device Trust. • define the market narrative that reframes 1Password’s core products in the age of AI and automation. • provide clear, confident answers to AEs and SEs on why 1Password wins. • influence product strategy by serving as the voice of the market to Product: bring customer evidence, analyst intelligence, competitive signals, and field feedback. • manage key deliverables like messaging, positioning, and launch strategy.

• Own product positioning and messaging across the Enterprise Health platform and Ozwell AI • Lead category positioning, defining how Enterprise Health frames and owns its space in the market • Lead go-to-market and commercialization planning for AI and future product modules • Translate product capabilities into buyer-relevant narratives for executive, clinical, operational, and IT and security stakeholders, and for sales teams • Partner with SDR leadership and Demand Gen to build and maintain ICP definitions, buyer personas, and segment-specific value propositions • Build the sales enablement system for product launches, expansion motions, and competitive differentiation, including decks, talk tracks, battlecards, one-pagers, demo narratives, and objection handling • Own competitive positioning and win and loss learning, including narratives, battlecards, objection handling, and proof points that help Sales defend Enterprise Health against direct competitors, the status quo, internal build arguments, and adjacent healthcare technology platforms • Build repeatable expansion motions for existing customers, including launch messaging, customer segmentation, adoption narratives, sales plays, proof points, and enablement for Account Management and Sales • Partner with Product, especially the CPO, on roadmap, buyer problems, market requirements, and launch readiness • Serve as the voice of the market into Product Management, influencing roadmap priorities through buyer insights, competitive intelligence, customer feedback, and commercialization opportunities • Build and scale customer proof programs, including case studies, references, testimonials, outcome stories, ROI and value materials, benchmark data, and customer advocates • Help build a repeatable commercialization operating model for Enterprise Health