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Copywriter – Direct Response
Location
United States
Posted
5 days ago
Salary
$2K / month
Seniority
Senior
Job Description
Copywriter – Direct Response
Associated Nerd Global
• Create and structure copy for different funnel stages: VSLs, sales pages, advertorials, quizzes, emails, ad creatives, order bumps and sequences. • Develop angles, big ideas and offers from scratch based on market and audience research. • Continuously test and optimize copy by reading metrics (CTR, CVR, CPA, ROAS) and iterating based on data. • Collaborate with the traffic, editing and strategy teams to align messaging and scale campaigns. • Maintain volume: produce creatives and copy variations at the pace required by the operation.
Job Requirements
- Proven experience in direct response copy focused on conversion (not content/branding).
- Mastery of the main funnel assets: VSL, sales page, advertorial, email and ad creative.
- Practical experience with info-products, launches or evergreen models.
- Strong command of psychological triggers, storytelling and offer structure.
- Ability to read metrics and optimize copy based on data, not guesswork.
- High productivity: delivers volume without sacrificing quality.
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