Product Manager Segment Journey
Location
United States
Posted
3 days ago
Salary
$74.8K - $150K / year
Seniority
Lead
No structured requirement data.
Job Description
Product Manager Segment Journey
David's Bridal
Role Description The Product Manager, Segment Journeys owns the end-to-end journey for our priority customer segments: - Identifying the segment - Driving them through the right conversion points - Delivering real business value You will work across product, design, lifecycle, marketing, and engineering without owning any of those teams day to day. You will take high-level concepts from the Head of Product and turn them into actionable roadmaps, then drive the daily execution, analysis, and iteration that move the numbers. This role requires: - Making real product calls for every goal - Framing the problem and deciding the approach - Writing the requirements and partnering with design and engineering to build it - Influence-without-authority - Being accountable for segment outcomes delivered through other teams What you’ll own: - End-to-end segment journeys — the full path for priority segments, from identification through conversion to revenue. - Product decisions — decide the path for each goal: extend an existing service, design a new experience, or integrate what wasn’t connected before. - Strategy into roadmaps — translate high-level direction from the Head of Product into prioritized, actionable journey roadmaps. - Cross-surface orchestration — ensure every touchpoint (site, app, lifecycle, paid, in-store) is consistent and works together. - Performance and iteration — monitor segment performance daily; analyze, iterate, and optimize for business results. - Clear direction — write crisp briefs for the creative, lifecycle, and product/design teams. A day in the life: - Start with the numbers — review segment performance and flag what needs attention. - Check the build — track what’s in the queue for the journey and confirm it’s shipping correctly. - Review the words — QA copy for lifecycle emails and campaigns for clarity, accuracy, and fit with the journey. - Sit in design reviews — join product/design sessions for requests you’ve put in; give feedback on the journey, the UX, and the on-page messaging. - Write the briefs — give the creative team clear, cohesive direction. Qualifications - Product or growth PM experience driving outcomes across multiple products or surfaces. - Genuine product instincts — frame problems like a product manager. - Strong data fluency — comfortable pulling and interrogating data. - Hands-on and semi-technical — navigate analytics and tooling. - A sharp eye for UX and messaging — provide useful feedback on design and copy. - Excellent written communication — write briefs that make execution easy. - An orchestrator’s temperament — organized and proactive. - Bias to action — optimize for business results. Requirements - Reports to the Head of Product. - Partners daily with design, lifecycle, paid media, e-commerce/product, creative, and engineering. - Accountable for segment growth and the journey’s contribution to revenue. Benefits - Full Time Opportunity – A comprehensive benefits package is available. - Rewarding Environment and Competitive Pay. - Generous Dream Maker Discount After First Pay Period. - Referral Incentive Program. - Dayforce Wallet – Get Paid Early! - Health/Dental/Vision Insurance. - 401K Program. - Paid Vacation, Wellness Days & Holidays, including your Birthday off! - Pet Benefits.
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