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Media & Performance Marketing Specialist
Location
Canada
Posted
2 days ago
Salary
C$70K - C$85K / year
Seniority
Mid Level
No structured requirement data.
Job Description
Media & Performance Marketing Specialist
AutoCanada Inc.
Role Description The Media & Performance Marketing Specialist will help plan, manage, optimize, and report on paid media campaigns that drive brand growth across digital, traditional, regional, and national channels. - Plan, manage, optimize, and report on paid media campaigns across digital and traditional channels. - Execute campaigns across Google Ads, Meta, display, out-of-home (OOH), digital out-of-home (DOOH), radio, streaming audio, and other media channels. - Manage campaign setup, optimization, budgets, timelines, vendor coordination, reporting, and performance recommendations. - Own campaign execution from launch through post-campaign analysis, ensuring marketing investments align with business outcomes. Key Responsibilities - Plan, launch, manage, and optimize paid media campaigns across paid search, paid social, display, OOH, DOOH, radio, and streaming audio. - Manage campaign targeting, bidding strategies, keywords, ad copy, creative requirements, flighting schedules, timelines, and launch execution. - Oversee paid media across 30+ geographic markets, managing location-specific budgets, radius targeting, pacing, and performance optimization. - Monitor campaign performance and budget pacing, identifying opportunities to improve results. - Coordinate with media vendors, agencies, platform partners, and internal teams on campaign planning, pricing, insertion orders, creative specifications, trafficking, reporting, and post-campaign analysis. - Support regional marketing initiatives, including bilingual and Quebec-specific campaigns when required. - Collaborate with Marketing, Creative, and Web teams to align campaign assets, landing pages, tracking, and messaging. - Maintain campaign reporting on spend, reach, impressions, clicks, conversions, cost per lead, lead quality, and other KPIs. - Ensure accurate tracking using GA4, Google Tag Manager, conversion pixels, call tracking, landing pages, and reporting systems. - Evaluate media opportunities based on audience fit, budgets, market priorities, timing, expected reach, measurable outcomes, and historical performance. - Develop performance summaries and actionable recommendations to improve future campaigns and marketing investments. - Stay current on paid media trends, platform updates, and digital advertising best practices. Qualifications - 2–5+ years of experience in paid media, performance marketing, digital marketing, media planning, or a related role. - Hands-on experience managing Google Ads campaigns. - Hands-on experience managing Meta advertising campaigns. - Experience with campaign analytics, reporting, and conversion tracking. - Experience working with media vendors, agencies, or platform partners is considered an asset. - Google Ads Certification is an asset. - Google Analytics Certification is an asset. - Meta Blueprint Certification is an asset. - Experience with call tracking, landing page optimization, and lead quality analysis is an asset. Requirements - Hands-on experience managing Google Ads and Meta paid media campaigns. - Strong understanding of lead generation, campaign performance, and paid media measurement. - Experience with paid search, paid social, display advertising, remarketing, A/B testing, and digital advertising strategies. - Familiarity with traditional media including OOH, DOOH, radio, and streaming audio. - Knowledge of media planning concepts including budgeting, flighting, reach, frequency, impressions, targeting, pacing, and reporting. - Experience with GA4, Google Tag Manager, Google Search Console, Google Ads, Meta Ads Manager, and marketing reporting dashboards. - Strong analytical skills with the ability to translate campaign data into actionable recommendations. - Excellent attention to detail in campaign setup, tracking, budgeting, creative requirements, and reporting. - Ability to manage multiple campaigns, vendors, priorities, and deadlines simultaneously. - Strong communication skills with the ability to explain campaign performance to non-technical stakeholders. - Proactive, self-motivated, and solution-oriented approach. - Experience in automotive, collision repair, insurance, retail, franchise, or multi-location businesses is an asset. - Experience supporting bilingual or Quebec/French-language campaigns is an asset. Benefits - Full-time position (Edmonton office or remote). - Salary: $70,000–$85,000. - Performance bonus of up to $8,000. - Comprehensive benefits package.
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