• Own PandaDoc's social strategy, including content pillars, platform priorities, tone of voice, and how it ladders to GTM goals • Plan and execute organic social content across channels including LinkedIn, YouTube, Instagram, X, and others, with a heavy emphasis on LinkedIn for B2B reach • Produce your own visual and video content — shooting and editing short-form video, creating graphics and social assets, and pulling in the Brand Studio team for high-priority work • Build and manage our influencer program: working with Paid Media on paid partnerships while developing a point of view on where organic influencer campaigns could extend our reach • Support the EGC (executive-generated content) program, including ghostwriting for senior leaders and building LinkedIn content that feels human, not corporate • Own social listening and community engagement: know what people are saying about our category, our competitors, and our brand, and be an active voice in those conversations • Partner with Paid Media so organic and paid social are aligned and amplify each other • Build and run a performance reporting cadence: what worked, what didn't, and what we're testing next — proactively shared with leadership and the team • Experiment systematically: test formats, hooks, and timing, document what you learn, and share it with the team

Role Description We’re looking for a Social Media & Creator Manager to own our creator program from the ground up. You know TikTok inside and out, you're excited to build and scale TikTok Shop and Affiliate programs, and you have a real gift for turning creators into loyal, long-term partners. - Grow Our TikTok Affiliate Program: - Build, launch, and scale our TikTok Shop and Affiliate program from the ground up. - Recruit creators and grow sales through content they genuinely believe in. - Find and welcome creators in the fitness and nutrition space whose audience and values align with ours. - Set clear, fair partnership terms, handle product seeding, and ensure every creator knows what to expect. - Monitor affiliate performance, celebrate top partners, and provide extra support to those close to success. - Build Real Creator Relationships: - Be the friendly, reliable point of contact for creators. - Guide creators on our products, message, and goals while allowing creative freedom. - Keep creators motivated and engaged through steady communication and thoughtful incentives. - Quickly resolve questions or issues to ensure every creator feels valued. - Own the Content & the Numbers: - Stay ahead of TikTok trends and share insights with the team. - Collaborate with marketing to keep creator content aligned with larger campaigns. - Track key metrics — views, engagement, conversions, and ROI — and provide actionable insights. - Keep It All Running Smoothly: - Manage contracts, payments, product logistics, content calendars, and approvals. - Build organized systems to ensure no creator, deadline, or deliverable is overlooked. - Work closely with marketing, product, and fulfillment to keep campaigns on track. Qualifications - Hands-on experience with TikTok, ideally including TikTok Shop and the Affiliate / Creator marketplace. - Experience with creator, influencer, or affiliate management. - A genuine curiosity about fitness and nutrition and their positive impact on people's lives. - Serious organizational skills to manage a growing roster of creators and deadlines. - Warm, clear communication and the confidence to negotiate while supporting others. - Comfort with data to guide decision-making. - A self-starter’s spirit with the ability to juggle multiple projects in a fast-paced environment. Requirements - Existing relationships with fitness and nutrition creators, or a network to tap into. - Experience with affiliate or influencer platforms and running UGC (user-generated content) campaigns. - A background in content creation with an instinct for what works on TikTok. - Familiarity with TikTok Shop Seller Center and affiliate management tools. - Experience with e-commerce or DTC (direct-to-consumer) brands, especially in health and wellness. Benefits - Compensation: USD 50,000 - USD 60,000 yearly.

Role Description Elevate Healthcare Marketing is looking for a freelance Social Media Strategist with direct, hands-on experience on regulated prescription pharmaceutical brands. You'll work alongside our strategy, analytics, account, and creative teams to build and evolve social programs for Rx brands across patient and HCP audiences — from channel strategy through MLR-ready execution. What You'll Do: - Develop social strategies for patient and HCP audiences that align to brand, business, and engagement KPIs. - Assess a brand's competitive social landscape and turn it into channel strategy, content pillars, and measurement recommendations. - Advise on page setup, verification, and launch sequencing for Rx brands, and help navigate unclear or inconsistent platform policies for pharma use cases. - Build MLR-ready content workflows: templates, review checkpoints, fair-balance and ISI conventions, AE/product-quality-complaint escalation, and comment moderation. - Define a measurement framework that connects native social analytics with GA4 — UTM governance, taxonomy, dashboards, KPI reporting. - Support an org-level social playbook covering governance, workflows, escalation, and archiving. - Recommend practical AI-assisted workflows for social listening, content tagging, and reporting — within regulatory, privacy, and confidentiality constraints. This is a hands-on execution role, not a purely advisory one. Qualifications - 5+ years in social media strategy, including 2–3+ years on prescription pharmaceutical, biologic, or regulated healthcare brands (agency or in-house). - Hands-on experience launching or managing Rx brand social properties on Meta, LinkedIn, Instagram, YouTube, or similar. - Working fluency in FDA/OPDP promotional rules, fair balance, MLR review, AE/PQC escalation, and patient/HCP audience separation — you're doing this already, not learning it on the job. - Comfort working across account, strategy, creative, media, analytics, regulatory, legal, medical, and client stakeholders. - Strong writing, documentation, and client-facing presentation skills. Requirements - Existing support or escalation relationships with Meta, LinkedIn, or other platform teams. - Built social playbooks, launch checklists, or MLR-ready content systems before. - Supported both patient and HCP communities with platform-specific nuance. - Used AI tools for social listening, tagging, analytics summaries, or workflow automation. Benefits - Since this is a freelance position, there will be no benefits.

Role Description Du bist leidenschaftlicher Zahlen- und Kampagnen-Stratege und fühlst dich im Meta Business Manager, bei LinkedIn, Pinterest & Co. Zuhause? Für dich besteht Social Media nicht aus organischen Posts und Redaktionsplänen, sondern aus fundierten Media-Budgets, strategischem A/B-Testing und messbarem Erfolg? Dann sollten wir uns unbedingt kennenlernen! Ab dem 1. September 2026 brauchen wir deine Unterstützung als Elternzeitvertretung in Teilzeit (ca. 30 Wochenstunden) für unser Paid-Social-Team – zunächst befristet bis zum 31.03.2028. - Eigenverantwortliche Konzeption, Setup, Steuerung und Skalierung von Paid-Social-Kampagnen (Fokus Meta, Pinterest, LinkedIn) mit klarem ROI- und ROAS-Fokus. - Datengestützte Analyse der Creative-Performance sowie Erstellung von Briefings (UGC, Video, Statics) für unser Design-Team. Du verfasst zudem conversionstarke Ad-Copies und Hooks. - Konzeption und Durchführung von systematischen A/B-Tests (Creatives, Landingpages, Zielgruppen), um die Kampagnen-Performance kontinuierlich auf das nächste Level zu heben. - Erstellung transparenter Erfolgsanalysen und Reportings für unsere Kunden sowie die strategische Ableitung und Präsentation von Optimierungspotenzialen. - Effiziente Budgetallokation und fortlaufendes Testing von Gebotsstrategien, Zielgruppen (Audiences) und Platzierungen zur Maximierung der Performance. - Erstellung von Erfolgsanalysen anhand von KPI / Zielen und Ableitung von Optimierungspotentialen. - Kompetente Betreuung und Beratung unserer Kunden auf Augenhöhe – strategisch, datengetrieben und lösungsorientiert. Qualifications - Abgeschlossenes Studium oder eine vergleichbare Ausbildung im Marketing- oder Kommunikationsbereich bzw. BWL und erste Berufserfahrung, idealerweise im E‑Commerce-Umfeld oder auf Agenturseite. - Tiefgehendes, fundiertes Fachwissen im Umgang mit dem Meta Ads Manager (Business Manager); ein sicherer Umgang mit den Campaign Managern von LinkedIn, Pinterest und TikTok ist ein großes Plus. - Absolut zahlenaffin und beherrscht das Interpretieren von Performance-KPIs (ROAS, CPA, CVR, CTR). Dashboards (wie z. B. Data Studio) und Web-Analytics (GA4) sind für dich Standard-Werkzeuge. - Erfahrung und Freude im Umgang mit Kunden - am Telefon, per Mail und natürlich persönlich. - Hohe Eigeninitiative und Organisationsfähigkeit sowie Kommunikations- und Teamfähigkeit. - Tiefes Verständnis für die Customer Journey (vom Erstkontakt bis zur Conversion) und eine analytische Herangehensweise an die Zielgruppenanalyse, um Streuverluste bei den Kampagnen zu minimieren. - Fundiertes Wissen im Bereich der modernen Online-Kommunikation – du weißt genau, wie Nutzer auf Social Media agieren und was sie zum Klicken und Kaufen bewegt. Benefits - Betriebliche Altersvorsorge - Betriebliche Krankenversicherung - Mobiles Arbeiten mit flexibler Zeiteinteilung - Kostenlos nutzbarer Fitnessraum - Regelmäßige Team Events - Weiterbildung - Gratis Getränke