• Own the paid social media strategy across priority platforms, ensuring alignment with global brand, campaign, product, and business objectives • Translate campaign and business objectives into effective paid social plans • Identify the most effective channels, audiences, formats, and tactics to achieve campaign goals • Ensure paid social activity complements and amplifies wider marketing activity • Plan, build, launch, and optimise paid social campaigns across LinkedIn and Meta platforms • Develop audience strategies including retargeting, lookalike, customer list, and account-based audiences • Create structured testing plans across creative, messaging, audiences, formats, and placements • Continuously optimise campaigns based on performance and audience behaviour • Own paid social budgets and forecasting • Allocate spend strategically across campaigns, audiences, and objectives • Balance investment across testing, optimisation, and scaled activity • Monitor performance and adjust spend to maximise results • Develop and manage audience strategies across platforms, applying platform-specific targeting approaches • Build and maintain custom audiences, retargeting pools, lookalike audiences, and account-based or customer-list audiences where appropriate • Ensure audience strategies align with personas, funnel stages, and campaign objectives • Connect audience planning to wider campaign strategy and organic social activity • Plan and execute structured testing across creative, messaging, formats, audiences, and placements • Apply platform best practices consistently, with a strong understanding of how each paid social platform functions • Stay up to date with platform updates, algorithm changes, and emerging advertising opportunities • Identify opportunities to improve performance through testing, experimentation, and innovation • Own paid social reporting and dashboards, focusing on metrics aligned to campaign objectives • Define success measures and KPIs appropriate to the audience, platform, and campaign goal • Provide clear reporting, insights, and recommendations to stakeholders • Connect paid social performance to wider customer journey outcomes, including attribution, lead quality, and conversion performance • Work closely with Organic Social, Brand, Content, Product, and Campaign teams • Ensure paid social activity is integrated into wider marketing plans • Support thought leadership, brand awareness, demand generation, and product marketing initiatives • Collaborate with agency and platform partners where required

Role Description We're looking for an enthusiastic SMM Specialist to join TechMagic's marketing team. You'll own our LinkedIn presence across multiple company profiles, turning internal expertise into compelling content that resonates with a professional audience — with AI as your everyday co-pilot. AI-first mindset required. We expect you to actively leverage AI tools to boost your output, speed up content production, and generate visuals — not as a bonus skill, but as a core part of how you work. Responsibilities - Manage and grow multiple LinkedIn profiles for TechMagic - Build and maintain a consistent posting schedule across all accounts - Interview team members to gather insights, expertise, and story angles - Transform raw internal knowledge into polished, professional posts using AI tools - Create and edit post visuals with AI-powered design tools - Track engagement metrics and iterate on content strategy Qualifications - Proven experience managing or growing a company LinkedIn presence, with a track record of measurable engagement or growth - Hands-on experience with AI writing and image-generation tools (ChatGPT, Midjourney, Canva AI, etc.) - Strong written English — ability to write clearly and professionally - Good interviewing and listening skills to extract insights from colleagues - Organised, self-driven, and comfortable managing multiple content streams - A portfolio of any social media or content work is a plus Recruiter Halyna Vorona

• Content creation: You produce engaging Reels, Stories and posts for our channels (Instagram, TikTok, LinkedIn). • Agency support: You assist with social media concepts for our agency clients in Osnabrück. • Brand building: You help visually guide the customer journey — from the first dating photo to the wedding. • Performance analysis: You analyze what performs and optimize our strategy based on data.

• Lead in creating top-notch social strategies and content plans, ensuring feedback, strategic consultation and social media management is done to a high level. • Guide clients and teams on social media strategies and issues, providing insights before implementation. • Be the go-to social media subject matter expert, providing insight around platform capabilities, specifications and functionalities for clients and external audiences • Inform and develop new approaches, ideas, and services to expand the agency's social media and strategy capabilities • Lead teams through social listening, • Aid in omnichannel and engagement strategy initiatives, promoting social media's alignment into client's omnichannel mix • Counsel clients and teams on best practices for social media execution, showcasing deep knowledge of platform functionalities, formats, trends, and both organic and paid content across major social channels like Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, Snapchat, and YouTube. • Stay up to date with latest digital marketing trends and technologies to maintain a competitive edge