• Serve as the organic social team's primary lead in product lifecycle initiatives — spearheading planning, execution, and reporting for product-driven moments including feature launches and ongoing, regular content programming tied to product priorities. • Lead cross-functional collaboration and oversee social execution for promotional campaigns and recurring promotion initiatives. • Connect relevant sports & culture storylines to product priorities, translating ideas and opportunities into compelling made-for-social content. • Produce content for distribution across channels, optimizing content for each platform. • Develop and own the framework for how and when organic social activates around new features, product updates, and promotional drops, building a repeatable GTM playbook the team can rely on for ongoing product lifecycle and promotions moments. • Monitor performance across product and promo content, synthesizing insights into clear reporting that informs future planning. • Participate in strategy and campaign planning sessions, ideation sessions, reporting syncs, and other internal and cross-functional processes.

• Develop always-on editorial plans and lead day-to-day management of PrizePicks social accounts across platforms, including, but not limited to: X, Instagram, TikTok, Threads, Facebook, and YouTube. • Produce content for distribution across channels, optimizing content for each platform. • Manage a 1-2 week rolling content pipeline, finalizing plans weekly to account for new storyline developments and a robust always-on social content calendar. • Support channel planning for integrated marketing campaigns and tentpole events. • Track the ongoing player, league, team, and cultural storylines that matter to the PrizePicks audience, surfacing insights that inform planning and execution across the full social media & community team. • Conduct content and channel reporting to measure performance, identify strengths and weaknesses, and inform future strategies. • Participate in strategy and campaign planning sessions, ideation sessions, reporting syncs, and other internal and cross-functional processes.

• Own PandaDoc's social strategy, including content pillars, platform priorities, tone of voice, and how it ladders to GTM goals • Plan and execute organic social content across channels including LinkedIn, YouTube, Instagram, X, and others, with a heavy emphasis on LinkedIn for B2B reach • Produce your own visual and video content — shooting and editing short-form video, creating graphics and social assets, and pulling in the Brand Studio team for high-priority work • Build and manage our influencer program: working with Paid Media on paid partnerships while developing a point of view on where organic influencer campaigns could extend our reach • Support the EGC (executive-generated content) program, including ghostwriting for senior leaders and building LinkedIn content that feels human, not corporate • Own social listening and community engagement: know what people are saying about our category, our competitors, and our brand, and be an active voice in those conversations • Partner with Paid Media so organic and paid social are aligned and amplify each other • Build and run a performance reporting cadence: what worked, what didn't, and what we're testing next — proactively shared with leadership and the team • Experiment systematically: test formats, hooks, and timing, document what you learn, and share it with the team

Role Description We’re looking for a Social Media & Creator Manager to own our creator program from the ground up. You know TikTok inside and out, you're excited to build and scale TikTok Shop and Affiliate programs, and you have a real gift for turning creators into loyal, long-term partners. - Grow Our TikTok Affiliate Program: - Build, launch, and scale our TikTok Shop and Affiliate program from the ground up. - Recruit creators and grow sales through content they genuinely believe in. - Find and welcome creators in the fitness and nutrition space whose audience and values align with ours. - Set clear, fair partnership terms, handle product seeding, and ensure every creator knows what to expect. - Monitor affiliate performance, celebrate top partners, and provide extra support to those close to success. - Build Real Creator Relationships: - Be the friendly, reliable point of contact for creators. - Guide creators on our products, message, and goals while allowing creative freedom. - Keep creators motivated and engaged through steady communication and thoughtful incentives. - Quickly resolve questions or issues to ensure every creator feels valued. - Own the Content & the Numbers: - Stay ahead of TikTok trends and share insights with the team. - Collaborate with marketing to keep creator content aligned with larger campaigns. - Track key metrics — views, engagement, conversions, and ROI — and provide actionable insights. - Keep It All Running Smoothly: - Manage contracts, payments, product logistics, content calendars, and approvals. - Build organized systems to ensure no creator, deadline, or deliverable is overlooked. - Work closely with marketing, product, and fulfillment to keep campaigns on track. Qualifications - Hands-on experience with TikTok, ideally including TikTok Shop and the Affiliate / Creator marketplace. - Experience with creator, influencer, or affiliate management. - A genuine curiosity about fitness and nutrition and their positive impact on people's lives. - Serious organizational skills to manage a growing roster of creators and deadlines. - Warm, clear communication and the confidence to negotiate while supporting others. - Comfort with data to guide decision-making. - A self-starter’s spirit with the ability to juggle multiple projects in a fast-paced environment. Requirements - Existing relationships with fitness and nutrition creators, or a network to tap into. - Experience with affiliate or influencer platforms and running UGC (user-generated content) campaigns. - A background in content creation with an instinct for what works on TikTok. - Familiarity with TikTok Shop Seller Center and affiliate management tools. - Experience with e-commerce or DTC (direct-to-consumer) brands, especially in health and wellness. Benefits - Compensation: USD 50,000 - USD 60,000 yearly.