• Develop social strategies for patient and HCP audiences that align to brand, business, and engagement KPIs. • Assess a brand's competitive social landscape and turn it into channel strategy, content pillars, and measurement recommendations. • Advise on page setup, verification, and launch sequencing for Rx brands, and help us navigate unclear or inconsistent platform policies for pharma use cases. • Build MLR-ready content workflows: templates, review checkpoints, fair-balance and ISI conventions, AE/product-quality-complaint escalation, and comment moderation. • Define a measurement framework that connects native social analytics with GA4 — UTM governance, taxonomy, dashboards, KPI reporting. • Support an org-level social playbook covering governance, workflows, escalation, and archiving. • Recommend practical AI-assisted workflows for social listening, content tagging, and reporting — within regulatory, privacy, and confidentiality constraints. *This is a hands-on execution role, not a purely advisory one.*

• Serve as the organic social team's primary lead in product lifecycle initiatives — spearheading planning, execution, and reporting for product-driven moments including feature launches and ongoing, regular content programming tied to product priorities. • Lead cross-functional collaboration and oversee social execution for promotional campaigns and recurring promotion initiatives. • Connect relevant sports & culture storylines to product priorities, translating ideas and opportunities into compelling made-for-social content. • Produce content for distribution across channels, optimizing content for each platform. • Develop and own the framework for how and when organic social activates around new features, product updates, and promotional drops, building a repeatable GTM playbook the team can rely on for ongoing product lifecycle and promotions moments. • Monitor performance across product and promo content, synthesizing insights into clear reporting that informs future planning. • Participate in strategy and campaign planning sessions, ideation sessions, reporting syncs, and other internal and cross-functional processes.

• Develop always-on editorial plans and lead day-to-day management of PrizePicks social accounts across platforms, including, but not limited to: X, Instagram, TikTok, Threads, Facebook, and YouTube. • Produce content for distribution across channels, optimizing content for each platform. • Manage a 1-2 week rolling content pipeline, finalizing plans weekly to account for new storyline developments and a robust always-on social content calendar. • Support channel planning for integrated marketing campaigns and tentpole events. • Track the ongoing player, league, team, and cultural storylines that matter to the PrizePicks audience, surfacing insights that inform planning and execution across the full social media & community team. • Conduct content and channel reporting to measure performance, identify strengths and weaknesses, and inform future strategies. • Participate in strategy and campaign planning sessions, ideation sessions, reporting syncs, and other internal and cross-functional processes.

• Own PandaDoc's social strategy, including content pillars, platform priorities, tone of voice, and how it ladders to GTM goals • Plan and execute organic social content across channels including LinkedIn, YouTube, Instagram, X, and others, with a heavy emphasis on LinkedIn for B2B reach • Produce your own visual and video content — shooting and editing short-form video, creating graphics and social assets, and pulling in the Brand Studio team for high-priority work • Build and manage our influencer program: working with Paid Media on paid partnerships while developing a point of view on where organic influencer campaigns could extend our reach • Support the EGC (executive-generated content) program, including ghostwriting for senior leaders and building LinkedIn content that feels human, not corporate • Own social listening and community engagement: know what people are saying about our category, our competitors, and our brand, and be an active voice in those conversations • Partner with Paid Media so organic and paid social are aligned and amplify each other • Build and run a performance reporting cadence: what worked, what didn't, and what we're testing next — proactively shared with leadership and the team • Experiment systematically: test formats, hooks, and timing, document what you learn, and share it with the team