• Own FMSI's brand positioning and messaging for rOS and its four modules, tailored to community bank and credit union buyers. • Translate the GTM & Revenue Architecture and pricing migration strategy into a marketing plan that supports new logo, renewal, and expansion targets. • Maintain a live view of the competitive landscape and adjust differentiation and messaging accordingly. • Use FMSI's TAM analysis to sharpen segmentation and prioritize outbound and campaign targeting alongside Sales. • Partner with Product on go-to-market for new capabilities. • Plan and personally execute multi-channel campaigns: email nurture, content, webinars, and industry events/conferences. • Own website content, SEO, and generative-search (GEO) visibility. • Build sales enablement assets and maintain marketing data hygiene and campaign tracking within Zoho CRM.

• Growth Strategy & Execution: Define and execute the comprehensive marketing strategy for the NFL and American sports, managing the lifecycle from initial launch through the peak of the season. • User Acquisition: Drive the growth of paid, depositing users across all marketing streams, continually optimizing the channel mix to meet target metrics. • Multi-Channel Management: Oversee the synchronized performance of paid media, creator partnerships, community development, and referral channels to build a cohesive growth engine. • Partnerships & Creator Programs: Develop and scale the creator and influencer program, cultivating relationships that expand brand reach and foster an active community. • Budget Management: Manage the end-to-end marketing budget, utilizing data-driven insights to allocate capital effectively across various channels and maximize ROI. • Brand & Community Building: Champion brand growth and community engagement, implementing retention strategies to turn first-time users into a loyal, long-term audience.

• Develop, implement and manage regional and local HCP tactics to support the brand strategy • Interact with all levels of the Sales Force to ensure effective communication • Work with analytics & insights to monitor and analyze market trends • Partner with Patient Advocacy groups to support patient support efforts • Coordinate activities with internal and external partners/vendors • Lead cross-functional teams or projects; share expertise through mentoring • Manage risk associated with marketing programs by working within the HPRC review process • Provide input to market research on study design and interpret findings • Develop and work with KOLs to validate and optimize brand strategies and tactics • Support annual business planning

• Develop GTM strategy for North America based on target industries. • Lead and execute regional marketing activities such as field events and content localization. • Establish partner channels and cultivate regional relationships. • Conduct regional research on competitors and market trends. • Gain expertise in local customers and identify growth opportunities. • Implement account-based marketing strategies in collaboration with teams. • Conduct co-marketing campaigns with local partners.