• Own the end-to-end marketing strategy across both the company and its charitable division • Develop integrated marketing campaigns aligned with commercial objectives • Build full-funnel marketing strategies that generate awareness, enquiries, and conversions • Analyse the customer journey, identify bottlenecks, and recommend improvements • Work closely with leadership to ensure marketing supports broader business strategy • Regularly review campaign performance and adapt strategy based on data and insights • Become the company's subject matter expert in GoHighLevel • Design and manage the complete customer journey within the CRM • Build lead nurturing sequences and automated marketing workflows • Improve lead management and conversion processes • Ensure accurate reporting across the marketing and sales pipeline • Continuously optimise automation and customer communication • Utilise AI tools to automate repetitive marketing and administrative workflows • Develop AI-assisted reporting, presentations, campaign analysis, and marketing documentation • Build connections between AI platforms (such as Claude) and business systems where appropriate to improve operational efficiency • Continually identify opportunities to streamline processes and reduce manual work through AI and automation • Manage and optimise Google Ads and Meta advertising campaigns • Recommend marketing investment based on commercial performance • Oversee SEO strategy and ongoing website optimisation • Coordinate email marketing campaigns and customer communications • Monitor campaign performance and maximise return on investment • Oversee website development and ongoing optimisation • Create landing pages and lead generation assets • Develop compelling website copy and customer messaging • Ensure content clearly communicates the company's value proposition • Improve website conversion rates through continuous testing • Coordinate content creation across multiple channels • Work with leadership to develop educational content, customer stories, and brand messaging • Support podcast launches, campaign rollouts, partnership opportunities, and events • Maintain consistent brand positioning across all customer touchpoints • Develop meaningful marketing dashboards and reporting • Track lead generation, campaign performance, conversion rates, and ROI • Present marketing insights and recommendations to leadership • Use data to recommend continuous improvements across all marketing activities • Translate marketing data into commercial actions

• Own FMSI's brand positioning and messaging for rOS and its four modules, tailored to community bank and credit union buyers. • Translate the GTM & Revenue Architecture and pricing migration strategy into a marketing plan that supports new logo, renewal, and expansion targets. • Maintain a live view of the competitive landscape and adjust differentiation and messaging accordingly. • Use FMSI's TAM analysis to sharpen segmentation and prioritize outbound and campaign targeting alongside Sales. • Partner with Product on go-to-market for new capabilities. • Plan and personally execute multi-channel campaigns: email nurture, content, webinars, and industry events/conferences. • Own website content, SEO, and generative-search (GEO) visibility. • Build sales enablement assets and maintain marketing data hygiene and campaign tracking within Zoho CRM.

• Growth Strategy & Execution: Define and execute the comprehensive marketing strategy for the NFL and American sports, managing the lifecycle from initial launch through the peak of the season. • User Acquisition: Drive the growth of paid, depositing users across all marketing streams, continually optimizing the channel mix to meet target metrics. • Multi-Channel Management: Oversee the synchronized performance of paid media, creator partnerships, community development, and referral channels to build a cohesive growth engine. • Partnerships & Creator Programs: Develop and scale the creator and influencer program, cultivating relationships that expand brand reach and foster an active community. • Budget Management: Manage the end-to-end marketing budget, utilizing data-driven insights to allocate capital effectively across various channels and maximize ROI. • Brand & Community Building: Champion brand growth and community engagement, implementing retention strategies to turn first-time users into a loyal, long-term audience.

• Develop, implement and manage regional and local HCP tactics to support the brand strategy • Interact with all levels of the Sales Force to ensure effective communication • Work with analytics & insights to monitor and analyze market trends • Partner with Patient Advocacy groups to support patient support efforts • Coordinate activities with internal and external partners/vendors • Lead cross-functional teams or projects; share expertise through mentoring • Manage risk associated with marketing programs by working within the HPRC review process • Provide input to market research on study design and interpret findings • Develop and work with KOLs to validate and optimize brand strategies and tactics • Support annual business planning