• Develop, implement and manage regional and local HCP tactics to support the brand strategy • Interact with all levels of the Sales Force to ensure effective communication • Work with analytics & insights to monitor and analyze market trends • Partner with Patient Advocacy groups to support patient support efforts • Coordinate activities with internal and external partners/vendors • Lead cross-functional teams or projects; share expertise through mentoring • Manage risk associated with marketing programs by working within the HPRC review process • Provide input to market research on study design and interpret findings • Develop and work with KOLs to validate and optimize brand strategies and tactics • Support annual business planning

• Develop GTM strategy for North America based on target industries. • Lead and execute regional marketing activities such as field events and content localization. • Establish partner channels and cultivate regional relationships. • Conduct regional research on competitors and market trends. • Gain expertise in local customers and identify growth opportunities. • Implement account-based marketing strategies in collaboration with teams. • Conduct co-marketing campaigns with local partners.

Role Description We are hiring on behalf of our client, an innovative, fast-scaling skill-based fantasy sports platform who is seeking a growth-focused Marketing Manager to lead user acquisition and market expansion across the NFL and American sports sectors. The platform offers a unique ecosystem where sports fans leverage their knowledge to climb a live Skill Rank and compete for real rewards, removing the traditional house edge in favor of true peer-to-peer competition. This role offers a rare opportunity to own a high-profile product launch from the ground up, build a growth playbook from scratch, and directly manage the execution and budget for a high-impact sports entertainment product. - Growth Strategy & Execution: Define and execute the comprehensive marketing strategy for the NFL and American sports, managing the lifecycle from initial launch through the peak of the season. - User Acquisition: Drive the growth of paid, depositing users across all marketing streams, continually optimizing the channel mix to meet target metrics. - Multi-Channel Management: Oversee the synchronized performance of paid media, creator partnerships, community development, and referral channels to build a cohesive growth engine. - Partnerships & Creator Programs: Develop and scale the creator and influencer program, cultivating relationships that expand brand reach and foster an active community. - Budget Management: Manage the end-to-end marketing budget, utilizing data-driven insights to allocate capital effectively across various channels and maximize ROI. - Brand & Community Building: Champion brand growth and community engagement, implementing retention strategies to turn first-time users into a loyal, long-term audience. Qualifications - 3 to 5+ years of growth marketing experience specifically within the real-money or cash fantasy sports space (e.g., Daily Fantasy Sports/DFS, sportsbooks, or similar real-money gaming products). - A deep understanding of real-money user psychology, including deposit triggers, retention drivers, and the distinct dynamics of cash-based gaming. - Strong commercial acumen focused on user acquisition costs, unit economics, and channel-agnostic performance data. - Proven track record of running acquisition campaigns across multiple channels, with specific experience managing creator, influencer, or ambassador programs. - A builder mentality comfortable with fast-paced, high-growth environments and navigating ambiguity with speed and decisiveness. - A strong understanding of NFL and American sports culture. Preferred Qualifications - Prior experience launching or scaling a real-money or skill-gaming product. - Experience building and scaling a brand community from its early stages. Benefits - Competitive salary and compensation package. - High degree of autonomy, scope, and ownership over a major product launch. - Opportunity to work with a fast-moving, collaborative team within the high-growth intersection of sports, gaming, and technology. - Direct visibility of performance impact from day one. Commitment to Equality and Accessibility At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city.

Role Description We are seeking a highly capable Senior Full Stack Marketing Manager to own the company's marketing function across both the commercial and charitable brands. This is not a specialist role focused solely on social media, paid advertising, or content creation. Instead, we are looking for a commercially minded marketing generalist who understands how every component of a marketing system connects—from brand positioning and messaging through to lead generation, CRM automation, reporting, and revenue growth. The successful candidate will become the internal marketing leader, responsible for designing, executing, measuring, and continually improving the company's end-to-end marketing ecosystem. They will also be expected to champion the practical use of Artificial Intelligence (AI) across the marketing function—using AI to improve efficiency, automate workflows, generate reporting and presentations, connect business systems, and enhance decision-making. AI should be viewed as a productivity multiplier rather than simply a content creation tool. This role requires someone who thinks strategically, enjoys solving commercial problems, and is confident challenging ideas and contributing to business discussions. We value curiosity, critical thinking, and the ability to connect marketing activity directly to business outcomes. Key Responsibilities - Marketing Strategy & Commercial Growth (Primary Focus) - Own the end-to-end marketing strategy across both the company and its charitable division - Develop integrated marketing campaigns aligned with commercial objectives - Build full-funnel marketing strategies that generate awareness, enquiries, and conversions - Analyse the customer journey, identify bottlenecks, and recommend improvements - Work closely with leadership to ensure marketing supports broader business strategy - Regularly review campaign performance and adapt strategy based on data and insights - CRM & Marketing Automation - Become the company's subject matter expert in GoHighLevel - Design and manage the complete customer journey within the CRM - Build lead nurturing sequences and automated marketing workflows - Improve lead management and conversion processes - Ensure accurate reporting across the marketing and sales pipeline - Continuously optimise automation and customer communication - Utilise AI tools to automate repetitive marketing and administrative workflows - Develop AI-assisted reporting, presentations, campaign analysis, and marketing documentation - Build connections between AI platforms (such as Claude) and business systems where appropriate to improve operational efficiency - Continually identify opportunities to streamline processes and reduce manual work through AI and automation - Digital Marketing - Manage and optimise Google Ads and Meta advertising campaigns - Recommend marketing investment based on commercial performance - Oversee SEO strategy and ongoing website optimisation - Coordinate email marketing campaigns and customer communications - Monitor campaign performance and maximise return on investment - Website & Content Management - Oversee website development and ongoing optimisation - Create landing pages and lead generation assets - Develop compelling website copy and customer messaging - Ensure content clearly communicates the company's value proposition - Improve website conversion rates through continuous testing - Content & Brand Development - Coordinate content creation across multiple channels - Work with leadership to develop educational content, customer stories, and brand messaging - Support podcast launches, campaign rollouts, partnership opportunities, and events - Maintain consistent brand positioning across all customer touchpoints - Reporting & Business Intelligence - Develop meaningful marketing dashboards and reporting - Track lead generation, campaign performance, conversion rates, and ROI - Present marketing insights and recommendations to leadership - Use data to recommend continuous improvements across all marketing activities - Translate marketing data into commercial actions What You'll Deliver in Your First 90 Days - Become proficient in the company's marketing systems, including GoHighLevel - Develop a clear understanding of the entire customer acquisition funnel - Identify major bottlenecks and recommend improvements across marketing and lead generation - Launch or optimise Google and Meta advertising campaigns - Support the launch of the new charitable website - Build marketing reporting dashboards that provide meaningful commercial insights - Develop a pipeline of partnership and promotional opportunities - Establish a structured marketing roadmap for future growth Qualifications - Proven experience owning the marketing function within a growing business - Strong understanding of end-to-end marketing strategy and customer acquisition - Experience building and optimising complete marketing funnels - Commercial mindset with an ability to connect marketing activity to business growth - Strong analytical and reporting capability - Excellent written English and copywriting skills - Ability to manage multiple projects simultaneously - Comfortable working independently and making strategic recommendations - Highly proficient in the practical use of AI tools (such as Claude, ChatGPT, Perplexity and similar platforms) to improve productivity, automate workflows, generate reports and presentations, analyse marketing performance, and support strategic decision-making - Strong understanding of AI limitations, data security, and responsible commercial use of AI - Demonstrated ability to integrate AI into everyday business processes rather than simply using it for content generation Highly Desirable - Experience working with Australian businesses or marketing to Australian consumers - Experience using GoHighLevel or similar CRM and marketing automation platforms - Property, housing, construction, or related industry experience - Experience launching new brands, websites, or major marketing campaigns - Experience supporting both commercial and purpose-driven organisations