• Plan, create, and publish engaging content across social media, blogs, the company website, email campaigns, and other digital marketing channels. • Write compelling, SEO-focused content including blog articles, landing pages, website copy, newsletters, and digital advertising campaigns. • Repurpose content across multiple channels to maximize reach, engagement, and consistency. • Manage the marketing calendar and ensure campaigns are executed on schedule. • Create and update presentations, pitch decks, brochures, and other client-facing marketing materials while maintaining brand consistency. • Monitor campaign, content, and SEO performance, prepare regular reports, and recommend data-driven improvements. • Design, build, and optimize AI-powered marketing workflows using AI tools, automation platforms, and no-code solutions to improve productivity, scalability, and content quality. • Develop and maintain AI agents, reusable prompts, workflow templates, and standard operating procedures to support content creation, SEO research, campaign planning, reporting, and other recurring marketing activities. • Research, test, and implement new AI tools, integrations, APIs, and automation solutions that enhance marketing performance and operational efficiency. • Identify repetitive marketing processes and transform them into scalable, AI-assisted workflows. • Review AI-generated content for accuracy, factual correctness, brand consistency, and overall quality before publication. • Stay current with emerging AI technologies, digital marketing trends, and best practices, recommending new solutions that drive continuous improvement.

• Support the execution of product launches across digital marketing channels. • Coordinate digital marketing assets for campaigns and promotions. • Repurpose content across social media, email marketing, landing pages, and website content. • Maintain content calendars and publishing schedules. • Coordinate campaign timelines, approvals, and launch activities. • Build, update, and optimize landing pages using existing platforms and templates. • Collaborate on promotional messaging, page layouts, and user experience. • Ensure landing pages and digital assets align with brand standards. • Create and edit digital marketing content for social media and campaigns. • Support high-volume content distribution across multiple channels. • Contribute creative ideas for campaigns and audience engagement. • Recommend ideas that improve campaign performance and content quality. • Stay informed on digital marketing trends and best practices.

Role Description We are seeking a hands-on Paid Digital Marketing Manager to own and scale paid acquisition across a growing portfolio of new ventures. You'll build campaigns, tracking infrastructure, and go-to-market strategies from scratch - moving fast, learning faster, and scaling what works. The ideal candidate is a performance marketing generalist with depth in paid channels and go-to-market experience who can operate across multiple channels and businesses with agility, while maintaining genuine depth in performance marketing. This role suits someone comfortable with ambiguity, takes full ownership, and is energized by turning early-stage challenges into scalable systems. We are specifically looking for candidates who can work with some overlap with the APAC timezone to support seamless collaboration with our teams. This role does not offer visa sponsorship. Candidates must already have the legal right to work in the country where this role is based. Responsibilities - Paid Campaign Management & Optimization: - Own paid digital marketing end-to-end across a portfolio of new ventures, from strategy through hands-on execution. - Run and optimize paid campaigns across the full mix, including Meta, Google Search, PMax, Demand Gen, LinkedIn, and TikTok, against real performance targets. - Manage and allocate paid budgets across the portfolio to maximize ROAS. - Monitor performance and acquisition metrics to identify scalable opportunities and continuously improve ROAS. - Setup, Tracking & Infrastructure: - Build the processes, tracking, and infrastructure that don't yet exist, getting newer businesses to a stable, scalable setup. - Set up and maintain tracking and measurement, including conversion pixels, Google Tag Manager, HubSpot, and clean attribution. - Establish repeatable workflows and operating standards where the model is still being figured out. - Channel Discovery & Experimentation: - Build go-to-market strategies for paid acquisition campaigns, driving lead generation and consultation bookings for new ventures. - Test and scale high-performing paid channels to optimize customer acquisition. - Collaborate with product marketers and sales to align lead generation with enrollment targets. - Experiment fast and learn faster, bringing new approaches to how we plan, build, and optimize campaigns. - Stay current with digital marketing innovations and audience behavior to expand Crimson's acquisition capabilities. - Analysis & Performance Reporting: - Build dashboards and reporting infrastructure that make campaign performance, lead quality, and ROAS visible to internal stakeholders. - Analyze campaign performance, A/B tests, and lead metrics to surface optimization and scaling opportunities tied to business outcomes. - Leadership & Global Collaboration: - Contribute strategic ideas and support process improvement initiatives across the global digital marketing team. - Mentor team members on channel expertise, testing methodologies, and campaign optimization best practices. - Work closely with international, cross-market teams across different time zones to align on strategy and share best practices. - Coordinate with global stakeholders to ensure local campaigns ladder up to broader business objectives. Qualifications - 3–5 years of experience in paid digital marketing, performance marketing, or demand generation. - Proven track record running paid campaigns with measurable lead generation and conversion results. - Hands-on experience across major paid channels (Meta, Google, LinkedIn, TikTok, and more). - A startup mindset: comfortable with ambiguity, fast-moving, and able to wear multiple hats without losing depth in paid. - Experience setting up marketing processes and tracking infrastructure from the ground up. - Bonus: Working knowledge of HubSpot (or similar CRM), conversion pixel setup, Google Tag Manager, and measurement tools. - Analytical mindset with the ability to interpret data and make data-driven decisions. - Strong professional English, both written and verbal. Bonus Qualifications - Experience as an early digital hire at a startup or new venture. - B2B experience. - AI native marketer. Benefits - Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work. - Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year. - $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)! - Psychologist on staff. - Insightful fireside chats and workshops to help support our high-performing and ambitious team. - Radical Candor is a feedback approach we live by. - We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

Role Description Als Digital Marketing Manager (Mensch) bist du im Digital Buying Team unterwegs und steuerst verschiedene Themen rund um Buchungsaufträge. - Prozesssicherheit: Durch deine präzise Erfassung der digitalen Buchungsaufträge im Mediasystem stellst du reibungslose Abläufe sicher und wirst zur geschätzten Schnittstelle für die interne und externe Kommunikation. - Effizienzsteigerung: Mit deinem scharfen Blick auf die Kampagnenreporte garantierst du, dass kein Budget verschwendet wird und alle finanziellen Ressourcen optimal fließen. - Schnittstellenoptimierung: Du arbeitest eng mit dem Digital Investment Team, mit der zentralen Abrechnung, sowie mit der Buchhaltung zusammen und übernimmst die Klärungen von Rechnungen. - Compliance-Sicherung: Durch deine sorgfältige Datenaufbereitung für Audits und die lückenlose Erfassung von Leistungsnachweisen schaffst du Transparenz und Sicherheit. - Finanzkontrolle: Den monatlichen Kostenabgleich mit unseren Frontagenturen meisterst du souverän und behältst die Zahlen stets im Griff. Qualifications - Eine abgeschlossene kaufmännische Ausbildung, idealerweise im Digital Medien Bereich. - Deine ausgeprägte analytische Denkweise und deine echte Begeisterung für Daten, Dashboards und MS Excel zeichnen dich aus. - Du packst grundlegende Aufgaben eigenständig an und holst dir gezielt Unterstützung, wenn komplexe Fragestellungen es erfordern. - Ein partnerschaftliches und kollaboratives Arbeiten im Team ist für dich selbstverständlich. - Mit deinen fließenden Deutsch- und guten Englischkenntnissen bewegst du dich sicher im internationalen Umfeld. Requirements - #Kommunikativ - #selbstständig - #Teamfähig Benefits - Work-Life-Balance: Mit unseren flexiblen Arbeitszeiten & Remote Work gestaltest du deinen Alltag so, wie er zu dir passt. Außerdem kannst du Überstunden ausgleichen. - Vacation mode on: Du erhältst 30 Urlaubstage plus einen flexiblen Tag – zusätzlich sind der 24. und 31.12. frei. - Wellbeing first: Gesundheitsleistungen, attraktive Altersvorsorge sowie Mental Health Awareness Days stellen deine Gesundheit in den Mittelpunkt. - Practice makes perfect: Entfalte dich mit unseren vielfältigen Weiterbildungen und nutze unsere internen Karriereprogramme für deine Entwicklung im WPP-Netzwerk. - More than just a job: Dich erwarten unvergessliche Events, Mitarbeitendenrabatte und weitere Highlights wie das Job Ticket, Wellhub oder das Job Bike. - Be yourself: Bei uns ist jede:r herzlich willkommen - Vielfalt und Chancengleichheit liegen uns am Herzen.