Role Description We’re looking for a Demand Generation Marketing Manager to build and run a thought leadership program that generates new business pipeline. This is a builder role: you’ll own the strategy and execution for creating inbound demand through content, paid channels, and industry association relationships. Reporting to the VP of Commercial Operations and Marketing, you’ll be measured on the metrics that matter most to the business — Marketing Qualified Leads (MQLs), marketing-sourced pipeline, and revenue. What You’ll Do - Develop and lead a thought leadership program that establishes Neighborly Software as a trusted voice in housing and community development, driving net-new inbound demand. - Own the demand generation strategy across content, paid media, email, webinars, and events, with clear accountability for pipeline contribution. - Build and execute multi-channel campaigns that convert awareness into MQLs and sales-qualified opportunities. - Cultivate and manage relationships with industry associations and partner organizations to expand reach, generate co-marketing opportunities, and build credibility within the public sector. - Create and program content — reports, guides, case studies, blogs, webinars, and speaking opportunities — in partnership with subject matter experts. - Manage paid acquisition channels (sponsored content, association media) and optimize spend against pipeline and cost-per-lead targets. - Build and refine a lead scoring program that prioritizes the highest-intent prospects, and partner closely with Sales to optimize the lead-to-sales handoff — ensuring lead quality, conversion velocity, and shared accountability for pipeline and revenue. - Define, track, and report on funnel metrics — MQLs, marketing-sourced pipeline, conversion rates, and revenue contribution — and use the data to continuously improve. - Manage the demand generation budget and vendor relationships to maximize return on investment. Qualifications - 5+ years of B2B demand generation or growth marketing experience, ideally in SaaS. - Public sector marketing experience — you understand how government agencies buy and what motivates public sector and community-serving organizations. - A proven track record of building inbound demand programs that deliver measurable MQLs and marketing-sourced pipeline. - Experience developing thought leadership and content programs from the ground up. - Hands-on experience managing paid channels and analyzing performance against pipeline goals. - Familiarity with cultivating industry association and partner relationships for marketing reach. - Strong command of marketing technology — marketing automation (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), and analytics tools. - Excellent writing and storytelling skills, with the ability to translate complex topics into compelling content. - A data-driven, pipeline-focused mindset and comfort owning revenue-aligned goals. Nice to Have - Experience marketing to housing, community development, grants management, or related government program areas. - Background working closely with sales teams in a pipeline-accountable role. - Experience at an early- or growth-stage company where you wore multiple hats. Benefits - Comprehensive Benefits – Medical, Dental, Vision plan options and Company-Paid Short-Term Disability and Life Insurance - 401K Contributions – Generous employer match with immediate vesting - Generous Time Off – 5 weeks of PTO, 9 paid holidays, and 3 days of volunteer time off each year

• Own SEO & AI search visibility • Manage paid media & agency performance • Drive email marketing • Optimize the website • Direct content strategy • Build measurement & executive reporting • Manage contractors & vendors • Own budget allocation

• Oversee the day-to-day performance of Paid Search (SEM), Paid Social (Meta/Google), and Display/Programmatic channels. • Dynamically shift budgets between channels and campaigns based on real-time performance to hit monthly acquisition targets. • Partner with Finance and Sales Operations to provide accurate lead and acquisition forecasts based on planned marketing spend. • Monitor performance from the initial click to the final install, ensuring a high-quality handoff to the Inside Sales team. • Lead a rigorous test-and-learn culture, constantly iterating on ad copy, creative assets, and landing page experiences to lower CPAs. • Leverage AI for audience modeling, predictive bidding, and automated creative testing to stay ahead of market shifts. • Translate complex digital metrics (CTR, CPC, ROAS) into business outcomes (Cost Per Signature, Cost Per Install) for executive leadership. • Ensure all digital advertising adheres to Sunrun’s brand guidelines and compliance policies. • Lead the brainstorming and conceptualization of high-converting ad formats (e.g., UGC, static, motion graphics, short-form video) tailored for Meta, TikTok, Google, and other paid channels. • Analyze performance metrics to identify why creative succeeds or fails, translating those insights into fresh, actionable creative hypotheses and briefs. • Keep a pulse on paid media trends, platform updates, and competitor strategies to continually inject fresh ideas into our creative mix.

• Disciplined in managing data and information to develop and project accurate sales forecasts. • Demonstrated history of successful outcomes with the full sales cycle, from lead generation and prospecting to qualification, managing objectives and closing the deal. • Ability to cold call in-market and through social media, email, and phone. • Ability to sell and demo complex digital marketing products and services. • Quick, curious learner able to understand the complex needs of professional vacation rental managers including geographic differences in operations. • Demonstrated ability to secure and maintain customers, and in some cases, to successfully sell or transition the customer to another product that more effectively meets their needs. • Good follow-up skills with a proven track record of re-engaging clients. • Ability to collaborate with fellow team members to support migrations, problem resolution and opportunities to upsell. • An enthusiastic, positive, outgoing attitude and strong interest in building relationships and networking throughout the vacation rental industry. • Familiar with a deep discovery process to uncover pain points and set proper expectations.