Senior Product Marketing Manager, CDP & Data Connectivity
Location
California
Posted
3 days ago
Salary
$140K - $185K / year
Seniority
Senior
Job Description
Senior Product Marketing Manager, CDP & Data Connectivity
Alteryx
• Own the end-to-end product marketing strategy for Live Query and Alteryx’s core data connectivity capabilities • Develop persona-specific narratives for IT architects, data engineers, and CDAO organizations • Partner with Product Management to shape the data connectivity roadmap narrative • Build launch plans, enablement materials, and customer content for new connectivity capabilities • Monitor the competitive landscape across data connectivity, ELT/ETL, and cloud data integration • Define and maintain the positioning and messaging framework for Alteryx’s OCR Tools and Intel Suite • Develop use-case-driven content—including demos, solution briefs, and customer stories • Partner with Solutions PMM to develop vertical-specific messaging and content • Own the go-to-market strategy for Alteryx’s Data Products and Connect capabilities • Develop messaging that resonates with both data producers and data consumers • Identify customer champions and develop case studies that showcase how Data Products and Connect have transformed enterprise data accessibility and analytical productivity • Maintain a deep, current understanding of the cloud data platform and data integration competitive landscape.
Job Requirements
- 6+ years of product marketing experience in a B2B SaaS environment
- Strong understanding of the cloud data ecosystem—including Snowflake, Databricks, Google Cloud, AWS, and Azure
- Proven ability to develop messaging and positioning for technical products targeting IT architects, data engineers, and CDAO personas
- Exceptional storytelling skills—able to translate complex data connectivity concepts into clear, business-relevant narratives
- Experience working cross-functionally with Product Management, Solutions Marketing, Partner teams, Sales, and Customer Success in a fast-paced environment
- Track record of building and maintaining effective cross-team alignment on shared product narratives and go-to-market programs
- Comfortable working with product analytics, pipeline data, and campaign metrics to measure impact and guide strategy
- Curiosity and depth of knowledge about modern data architectures, AI-ready data pipelines, and the evolving role of data connectivity in enterprise AI initiatives.
Benefits
- Medical, dental, and vision coverage
- 401(k) with company match
- Paid parental leave, caregiver leave, and flexible time off
- Mental health support and wellness reimbursement
- Career development and education assistance
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