• Own the full paid performance portfolio for B2B Travel, covering strategy, execution, and measurement across all channels: search, social, programmatic, CTV, audio, and emerging platforms. • Drive net-new business sign-ups and improve the rate at which sign-ups convert into first-time bookers, owning both halves of the acquisition motion. • Drive acquisition efficiency, measured against product-line ROAS and LTV:CAC, not channel-level proxies. • Partner across Performance, Analytics, and Product to ensure measurement, attribution, and signal quality reach a high bar across the sign-up and first-booking funnel. • Own the creative testing loop for Travel (hypothesis, variant, scaled winner) in partnership with brand and creative resources. • Lead channel expansion into net-new paid channels (CTV, Spotify and audio, direct mail, emerging platforms) with a structured test-and-graduate framework. • Build and maintain the weekly performance narrative for Travel: what's working, what's not, and what's next. • Coordinate with lifecycle and CRM so paid acquisition hands off cleanly into the customer journey, without owning the email and journey flows yourself. • Use AI tools and workflows to increase throughput: audience building, creative briefing, performance reporting, and in-platform optimization.

• Execute the innovation strategy by launching a disruptive innovation funnel 2027 – 2030+ across big bets & base line extensions • Manage the pipeline of projects, move projects through stage gates, commercialize and launch the innovations year on year for national and custom retail partners • Deliver innovation that sticks - identify, explore, and drive white space innovation in partnership with the VP and x-functionals • Input into the Innovation Strategy as a core team member • Help create innovation and category stories for strategic customers across brick and mortar and ecommerce • Partner with Brand Strategy, Marketing, Insights & Finance & eCom to create innovations that deliver on all business goals • Influence the broader Brand team on long-term brand & innovation strategy and identify key growth accelerators • Contribute to our culture and make life at Camp OLLY better for us all

• Build, manage, develop, control and manage a portfolio of Medical Device CE marking schemes • Deliver technical documentation assessments in support of the CE marking schemes • Provide Medical Device expertise leadership and mentoring in areas of competence to Healthcare personnel • Plan and deliver Technical File Assessments, Design Examinations and Unannounced Audits to support EC Certification • Manage client projects, acting as their primary contact and after satisfactory assessment, to make certification recommendations for CE, UKCA, and ISO 13485 certificate issue to ensure compliance with required certification, timely delivery of services and client satisfaction • Act as technical support to the commercial team when required to support business development and marketing activities • Perform unannounced visits to medical device manufacturers globally as a technical expert to check on compliance with certification • Work with Line Manager and other team leaders as required to provide reviews within area of expertise

Role Description This role supports regional market pricing strategies and drives commercial growth by educating oncologists and pathologists on the clinical and economic value of Veracyte’s diagnostic tests. It involves close collaboration with marketing to execute key initiatives, such as congresses and seminars, and includes people management responsibilities—guiding and developing regional team members across functions. The role ensures compliance with corporate policies, oversees regional performance, and manages administrative tasks efficiently. This position supports the France and Benelux territories, with a strong preference for candidates based in France. Key Responsibilities - Drive adoption and utilization of PROSIGNA™ and newly launched diagnostic products and services. - Develop and execute go-to-market strategies, including territory-specific reimbursement and channel plans. - Maximize sales, expand market presence, and increase test demand by securing public reimbursement and inclusion in treatment guidelines. - Promote PROSIGNA™ through targeted marketing activities and participation in key congresses and seminars within the breast cancer community. - Define and manage account goals; oversee recruitment and headcount planning in alignment with regional budgets and strategic objectives. - Lead all commercial activities in compliance with company quality policies, clinical development goals, and local/global regulatory requirements. - Manage territory operations, including administrative, diagnostic, financial, and strategic planning functions. - Establish and maintain professional relationships with health authorities to support market access, pricing, and reimbursement efforts. - Represent Veracyte at industry organizations and events to enhance visibility and influence. - Take ownership of performance by setting clear goals, tracking progress, providing feedback, and resolving issues proactively. - Oversee operational management of Veracyte’s product portfolio and support local execution of global initiatives. - Collaborate with headquarters teams (Medical Affairs, R&D, Regulatory, Marketing, and Operations) to support product development and launch activities. - Identify and engage local service providers to support regional operations. - Lead business development efforts, including market analysis, opportunity assessment, and alignment with existing business models and portfolio strategy. - Design and execute territory-specific marketing, sales, and distribution plans to exceed commercial targets. - Lead Tender management across geographic responsibility. Qualifications - MBA or other relevant advanced degrees are strongly valued. - Over 8 years of commercial leadership experience with full revenue and P/L responsibility. Requirements - Proven track record of successfully launching oncology drugs and/or diagnostics, ideally within lean, fast-paced organizations. - Strong background in commercial diagnostics or pharmaceutical industries preferred. - Ability to engage confidently with senior thought leaders and decision-makers in oncology. - Expertise in market analysis and identifying high-impact business development opportunities. - Proven experience in oncology market development and product launch strategy. - Strong leadership in product positioning and roadmap creation for diagnostics and therapeutics. - Effective communication skills for engaging with clinicians, KOLs, academic leaders, payers, regulators, and internal stakeholders. - Experience in establishing reimbursement pathways for new therapeutics or technologies. - Knowledge of health economics and the diagnostic market landscape. - Specific expertise in breast cancer diagnostics or therapeutics. - Strong influencing and persuasion skills, particularly with oncologists and pathologists. - Demonstrated success in negotiating and closing deals with hospitals and health authorities (including tender management). - Flexibility and cultural sensitivity in dynamic, fast-paced environments. - Ability to operate autonomously while navigating structured corporate frameworks. - Experience collaborating with international headquarters and cross-functional teams. - Hands-on, proactive approach with a willingness to contribute across functions. - Self-motivated, dependable, and passionate with strong leadership capabilities. - Excellent project and time management skills. - Strong business acumen, entrepreneurial mindset, and analytical problem-solving abilities. - Outstanding interpersonal, verbal, and written communication skills. Benefits - Competitive compensation and benefits. - Commitment to fostering an inclusive workforce. - Recognition as a 2024 Certified™ Great Place to Work® in both the US and Israel.