Benzinga logo
Benzinga

Benzinga is a dynamic and innovative financial media outlet that empowers investors with high-quality, unique content.

Senior B2C Marketing Manager – Lifecycle & Growth

Growth MarketingGrowth MarketingFull TimeRemoteSeniorTeam 51-200Since 2010H1B No SponsorCompany SiteLinkedIn

Location

Michigan

Posted

2 days ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Senior B2C Marketing Manager – Lifecycle & Growth

Benzinga

• Own customer journeys, campaigns, promotions, and lifecycle communications for subscribers. • Build and optimize landing pages, signup flows, and checkout experiences. • Own the testing roadmap across your channels and pages. • Collaborate daily with paid media, product and engineering, content, and data science. • Read the funnel, decide what to test next, build it, ship it, and own the result. • Protect deliverability and list health, and keep attribution clean.

Job Requirements

  • 5 to 8 years in B2C email, growth, CRM, or conversion marketing.
  • Deep ESP fluency.
  • SMS program experience.
  • Funnel and conversion depth.
  • Self-directed builder.
  • Strong analytical judgment.
  • Experimentation discipline.
  • Compliance reflex.
  • Strong copy sense.
  • Fluency with UTM tracking and attribution models.
  • Excellent written communication.
  • Sharp project management skills.

Benefits

  • Health, dental, and vision insurance.
  • 401(k) with company match.
  • Remote-first, flexible work arrangements.
  • Generous PTO and paid holidays.
  • Professional development and a front-row seat to a fast-moving subscription business.

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