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Legal Tech Content Marketing Writer
Location
United States
Posted
5 days ago
Salary
$35 - $40 / hour
Seniority
Senior
Job Description
Legal Tech Content Marketing Writer
Compose.ly
• Provide ongoing content marketing support to help the client build brand awareness, generate demand, and support lead generation beyond paid advertising and events. • Collaborate closely with the marketing team, product marketing, and subject matter experts to develop content across multiple channels while maintaining consistent messaging throughout campaigns. • Write long-form blog articles and resource content. • Develop monthly customer and prospect email campaigns. • Create compelling case studies highlighting customer success stories. • Write landing page copy for marketing campaigns and product initiatives. • Produce organic social media content for LinkedIn, Instagram, and emerging social channels. • Support product launches, feature announcements, and integration releases with coordinated messaging. • Create campaign-based content that maintains consistency across blogs, emails, landing pages, one-pagers, and social media. • Adapt messaging for different audience segments, including enterprise and mid-market law firms.
Job Requirements
- Proven experience writing for B2B SaaS companies.
- Experience writing for legal technology, legal services, or plaintiff law firms strongly preferred.
- Excellent long-form and short-form content writing skills.
- Ability to translate complex technical concepts into clear, engaging marketing content.
- Experience developing integrated, multi-channel marketing campaigns.
- Familiarity with SEO best practices and keyword optimization.
- Experience interviewing subject matter experts and incorporating technical input into content.
- Strong organizational skills with the ability to manage multiple priorities and meet deadlines.
- Experience working within HubSpot marketing environments is preferred.
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