Rhythm Energy logo
Rhythm Energy

That's good energy.

Director, Product Marketing – Go-to-Market

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 51-200Since 2020H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

4 days ago

Salary

0

Seniority

Lead

Bachelor Degree8 yrs expEnglishSQLGo

Job Description

Director, Product Marketing – Go-to-Market

Rhythm Energy

• Own positioning, messaging, segmentation, value proposition, competitive differentiation, and overall product marketing strategy for Rhythm's VPP offering • Partner with Product, Finance, and the VPP team to evaluate pricing alternatives, customer value propositions, and commercial tradeoffs while balancing customer adoption with business economics • Translate complex product capabilities and customer insights into compelling positioning, customer experiences, sales enablement materials, website content, launch assets, and lifecycle communications • Lead customer research and insight generation to inform product strategy, positioning, pricing recommendations, customer prioritization, and go-to-market planning • Develop end-to-end go-to-market strategies, including customer segmentation, launch sequencing, messaging, channel strategy, investment priorities, experimentation roadmaps, and success metrics • Establish a continuous learning agenda by leveraging customer feedback, research, experimentation, analytics, and AI to optimize product strategy, pricing, customer experience, and commercial performance • Serve as the primary marketing partner for the VPP organization and the voice of the customer across cross-functional decision-making • Influence product roadmap, commercialization strategy, and customer experience through customer insights and commercial recommendations • Define and monitor success metrics across acquisition, activation, participation, retention, customer lifetime value, customer satisfaction, and commercial ROI • Present strategic recommendations and customer insights to Executive Leadership while partnering closely with Product, Engineering, Finance, Legal, Sales, Growth, Brand, Customer Experience, and Analytics teams

Job Requirements

  • 8+ years of progressively increasing responsibility across Product Marketing, Product Strategy, Go-to-Market, Growth, Commercial Strategy, or related leadership roles
  • Demonstrated success launching and scaling innovative consumer products or technology-enabled services
  • Strong understanding of product positioning, segmentation, pricing strategy, lifecycle marketing, and go-to-market planning
  • Experience influencing product strategy, pricing, and commercialization decisions through customer research, analytics, and business insights
  • Strong commercial and analytical judgment, including experience evaluating customer lifetime value (LTV), customer acquisition cost (CAC), pricing strategies, experimentation, channel performance, and business ROI
  • Experience using customer research methods such as segmentation, pricing studies, concept testing, conjoint analysis, surveys, and experimentation to inform strategic decisions
  • Comfortable working with advanced spreadsheets, SQL or similar analytical tools, business intelligence platforms, and AI to evaluate commercial opportunities and customer behavior
  • Excellent executive communication, storytelling, and presentation skills
  • Ability to simplify complex problems into clear, actionable recommendations
  • Comfortable operating in ambiguous, fast-moving environments with a builder mindset
  • Strong cross-functional leadership skills with the ability to influence without direct authority

Benefits

  • Competitive compensation and benefits
  • Annual bonuses
  • Unlimited paid vacation
  • Premium private medical insurance for you and your family
  • Opportunities for continued professional growth

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