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PPC Specialist, Google Ads
Location
Europe
Posted
4 days ago
Salary
0
Seniority
Senior
Job Description
PPC Specialist, Google Ads
OnHires
• Build, launch, and manage Google Ads campaigns across multiple B2C subscription products • Continuously optimize campaigns for key metrics: CAC, CPL, CPA, ROAS, ROMI, LTV • Run structured A/B testing across keywords, ad copy, bidding strategies, and landing pages • Monitor account health, budget pacing, and campaign performance daily • Work closely with the Data Engineer on tracking, attribution, and reporting accuracy • Stay on top of Google Ads policy changes, platform updates, and best practices • Collaborate with the founder on strategy and campaign direction
Job Requirements
- Has hands-on experience running and optimizing Google Ads campaigns for B2C digital products
- Has experience in B2C SaaS, AI-powered, or consumer subscription businesses
- Deeply understands Google Ads account management, compliance, policies, and the platform's unwritten rules
- Is comfortable working with data — Excel / Google Sheets / SQL — and making decisions based on performance metrics
- Has experience with subscription-based or recurring revenue products, ideally for the US market
- Is detail-oriented and enjoys being deep in campaign-level execution
- Communicates fluently in English
- Experience with Bing Ads
- Background in performance-driven companies in the subscription / mobile app space
- Experience working closely with data/analytics teams on tracking and attribution
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