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OnHires

Global tech recruitment & staffing for fast-growing companies

PPC Specialist, Google Ads

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 11-50Since 2020H1B No SponsorCompany SiteLinkedIn

Location

Europe

Posted

4 days ago

Salary

0

Seniority

Senior

EnglishSQL

Job Description

PPC Specialist, Google Ads

OnHires

• Build, launch, and manage Google Ads campaigns across multiple B2C subscription products • Continuously optimize campaigns for key metrics: CAC, CPL, CPA, ROAS, ROMI, LTV • Run structured A/B testing across keywords, ad copy, bidding strategies, and landing pages • Monitor account health, budget pacing, and campaign performance daily • Work closely with the Data Engineer on tracking, attribution, and reporting accuracy • Stay on top of Google Ads policy changes, platform updates, and best practices • Collaborate with the founder on strategy and campaign direction

Job Requirements

  • Has hands-on experience running and optimizing Google Ads campaigns for B2C digital products
  • Has experience in B2C SaaS, AI-powered, or consumer subscription businesses
  • Deeply understands Google Ads account management, compliance, policies, and the platform's unwritten rules
  • Is comfortable working with data — Excel / Google Sheets / SQL — and making decisions based on performance metrics
  • Has experience with subscription-based or recurring revenue products, ideally for the US market
  • Is detail-oriented and enjoys being deep in campaign-level execution
  • Communicates fluently in English
  • Experience with Bing Ads
  • Background in performance-driven companies in the subscription / mobile app space
  • Experience working closely with data/analytics teams on tracking and attribution

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