• Develop and execute the entire performance marketing vision, strategy, roadmap, and initiatives for Meta • Execute and iterate on effective performance marketing across Meta • Analyze and report on campaign and creative performance across Meta • Develop robust A/B and multivariate testing programs to optimize advertising tactics, copy, content, and landing page performance • Support effective attribution, market match testing, and more to ensure data accuracy • Maintain strong knowledge of our target customer, healthcare, digital marketing, and competitive trends • Collaborate to optimize landing page and funnel performance for leads sourced from Meta

• Push Marketing Owner. You will own the performance of our clients in paid social channels (Meta, TikTok). • Strategy, not just set-up. Develop and implement comprehensive growth strategies. • AI integration. Together with our AI Engineer you will develop new approaches — from campaigns to the post-click experience. • End-to-end thinking. You optimize beyond the click, consistently considering conversion, funnel and the customer journey. • Client leadership. You act as a strategic point of contact and actively drive the success of your accounts. • Data-driven. Analyze, interpret and derive concrete actions to scale performance. • Creative impact. Close collaboration with the creative team to improve push performance.

• Develop and execute paid acquisition strategies that drive revenue growth, customer acquisition, and long-term business objectives across four VPS brands. • Lead the turnaround and continuous optimization of paid media programs, improving efficiency, scalability, and commercial performance. • Make strategic investment decisions across brands, campaigns, audiences, and channels to maximize incremental revenue and return on marketing investment. • Own Google Ads strategy and performance, leading campaign architecture, optimization, and continuous improvement across Search, Performance Max, Demand Gen, Shopping, and other campaign types. • Diagnose performance issues using platform data, customer behavior, competitive insights, and attribution, translating analysis into measurable business results. • Develop search strategies that balance brand protection, customer acquisition, campaign efficiency, and profitability while maximizing qualified traffic and revenue. • Develop integrated, full-funnel acquisition strategies across Google Ads, Microsoft Ads, Meta, YouTube, and other paid channels, balancing top-, mid-, and bottom-funnel investments while applying appropriate attribution models. • Optimize performance across paid search, paid social, SEO, CRO, Lifecycle Marketing, and direct traffic, identifying opportunities to improve overall marketing efficiency through coordinated channel strategies. • Continuously evaluate channel, audience, and campaign performance, shifting investment toward the highest-impact opportunities based on business objectives and customer behavior. • Conduct ongoing account health audits to identify optimization opportunities, diagnose performance issues, and improve campaign efficiency. • Lead a disciplined testing and optimization program across campaign structure, bidding, audiences, creative, messaging, and landing pages using measurable success criteria. • Ensure operational excellence through accurate campaign execution, QA, tracking integrity, reporting, and continuous performance improvement. • Manage approximately $3.4 million in annual paid media investment across multiple brands, balancing revenue growth, profitability, and long-term marketing efficiency. • Make data-driven investment decisions using incremental revenue, CAC, ROAS, LTV, pacing, and overall business performance to optimize marketing efficiency. • Proactively identify risks and growth opportunities, adjusting investment strategies as business priorities evolve. • Develop executive reporting and recommendations that translate paid media performance into clear business insights, root causes, and prioritized actions. • Partner cross-functionally with Product Marketing, SEO, CRO, Lifecycle Marketing, Analytics, Finance, and platform partners to improve acquisition performance and identify new growth opportunities. • Leverage AI-enabled tools to accelerate analysis, reporting, forecasting, testing, and workflow efficiency while applying sound marketing judgment. • Stay current on evolving advertising platforms, automation capabilities, and emerging AI-driven optimization opportunities.

• Planera, koordinera och optimera internationella B2B-kampanjer. • Stötta lokala marknader i kampanjplanering, aktivering och genomförande. • Säkerställa rätt budskap för rätt målgrupp genom hela kundresan. • Rådgiva kring kanalval och kampanjstrategier. • Samarbeta med byråer kring innehållsproduktion och kampanjmaterial. • Skapa engagerande landningssidor och marketing automation-flöden. • Arbeta med lead generation och kampanjoptimering. • Analysera kampanjresultat i Adobe Analytics, Google Analytics eller liknande verktyg. • Identifiera förbättringsmöjligheter och omsätta data till konkreta rekommendationer. • Koordinera globala program och säkerställa ett effektivt samarbete mellan flera intressenter.