• Develop and execute a comprehensive market access roadmap for Ceribell’s product portfolio, including POC EEG and emerging neuromonitoring technologies. • Lead long-term strategy for new and existing reimbursement pathways to support continued adoption across ED, ICU, and inpatient settings. • Identify and address barriers across coding, coverage, payment, and hospital workflows. • Build and sustain relationships with Medicare Administrative Contractors (MACs), national and regional commercial payers, Medicaid plans, and integrated delivery networks (IDNs). • Lead payer education initiatives, highlighting Ceribell’s clinical evidence, economic value, and outcomes impact in optimizing neurological care. • Work closely with Clinical to define HEOR evidence needs aligned to payer, hospital, and health-system priorities. • Develop budget impact models and cost-effectiveness analyses that clearly articulate Ceribell’s clinical and financial impact. • Translate real-world data into compelling payer communications and coverage strategies.

• Ensure the CDO is briefed and prepared for all speaking engagements, presentations, and internal/external communications. • Anticipate the needs of the CEO, CDO, and other leaders in donor-facing roles and proactively prepare materials, strategies, and follow-through plans. • Coordinate closely with the CDO to help the CEO integrate donor strategy into the executive’s overall calendar and institutional priorities. • Act as the lead for high-stakes, time-sensitive initiatives assigned by the CDO, providing dedicated stewardship and project management for priority organizational goals. • Serve as a cross-departmental coordinator on behalf of the CDO to ensure consistency and alignment across the Development Division. • Drive internal collaboration by managing departmental agendas, overseeing task forces, and leading cross-team initiatives to ensure alignment with organizational goals. • Manage budget activities across all Development departments in coordination with Finance and Operations. • Collaborate with Development leaders, including Operations and Fundraising staff, to ensure coordinated divisional fundraising efforts. • Ensure the timely and accurate completion of division-wide human resources projects like reviews, trainings, and professional development opportunities. • Work closely with CDO to identify professional development opportunities and craft the budget to support them. • Direct and mentor the Executive Assistant and the Manager of Foundation Operations; provide strategic oversight to ensure administrative and operational excellence across the department. • Work closely with CDO on managing hiring processes and working closely with the People Team to fill departmental roles. • Spearhead team-wide culture and engagement initiatives, including talent recognition and professional celebrations. Serve as the primary Development liaison to the People Team to manage recruitment, hiring processes, and organizational role changes. • Develop and manage strategic plans that match NPR’s top donor prospects with engagement opportunities involving the CEO, CDO, VP, Editor in Chief, Foundation Chair, and other executives. • Prioritize and schedule donor meetings for NPR leadership, ensuring the highest-value opportunities are identified, prepared, and executed with clear objectives. • Oversee briefing and follow-up processes so that every donor interaction is purposeful, well-timed, and strengthens long-term relationships. • Manage the process of high-end correspondence for the CEO, CDO, and other senior executives, ensuring all donor communications are timely, strategic, polished, and relationship-building. • Oversee all Foundation and Trustee-related engagement, including the strategic planning and execution of board meetings, committee sessions, and high-level donor stewardship. • Align schedules and travel with the greatest revenue-producing potential to maximize the efficiency and impact of NPR executives’ time with donors.

• Define and own the product vision and strategy for digital • Develop a multi-year roadmap aligned with Sales’ bookings • Act as a thought leader in ad tech • Build, mentor, and lead a team of Product Managers • Oversee and guide the design, development, and launch of new features • Develop deep relationships with publishers, agencies, and technology vendors • Present product strategies and updates to executive leadership

• Assist the director in all ways, including setting up interviews and drafting/editing interview questions, conducting fieldwork, assisting with filming and equipment as needed. • Manage transcript archive/oral history with input from director. • Oversee footage coding if needed and assist with screenplay development. Research historical footage as needed. • Coordinate with other project staff as needed. • Organize scheduling and timekeeping; research/navigate directions to sites, do mileage calculations, help process honoraria payments to the extent possible. • Engage in promotion and publicity.