Sway Sourcing är ett search-rekrytering och bemanningsföretag som arbetar mot tjänstesektorn.
Senior Communication & Campaign Manager, B2B Marketing
Location
Sweden
Posted
6 days ago
Salary
0
Seniority
Senior
Job Description
Senior Communication & Campaign Manager, B2B Marketing
Sway Sourcing
• Planera, koordinera och optimera internationella B2B-kampanjer. • Stötta lokala marknader i kampanjplanering, aktivering och genomförande. • Säkerställa rätt budskap för rätt målgrupp genom hela kundresan. • Rådgiva kring kanalval och kampanjstrategier. • Samarbeta med byråer kring innehållsproduktion och kampanjmaterial. • Skapa engagerande landningssidor och marketing automation-flöden. • Arbeta med lead generation och kampanjoptimering. • Analysera kampanjresultat i Adobe Analytics, Google Analytics eller liknande verktyg. • Identifiera förbättringsmöjligheter och omsätta data till konkreta rekommendationer. • Koordinera globala program och säkerställa ett effektivt samarbete mellan flera intressenter.
Job Requirements
- Minst 5 års erfarenhet av B2B-marknadsföring och kampanjledning.
- Erfarenhet av att driva integrerade marknadsföringskampanjer från strategi till resultat.
- God kunskap inom digital marknadsföring, marketing automation och lead generation.
- Erfarenhet av CRM- och marketing automation-plattformar, exempelvis Pardot/Salesforce eller liknande.
- Erfarenhet av analysverktyg såsom Adobe Analytics eller Google Analytics .
- Kunskap inom målgruppssegmentering, personalisering och kampanjoptimering.
- Praktisk erfarenhet av AI-stöd inom marknadsföring, exempelvis för innehåll, segmentering eller analys.
- Erfarenhet av Account-Based Marketing (ABM) är meriterande.
- Mycket god kommunikativ förmåga på engelska, både i tal och skrift.
Benefits
- 100% distansarbete från valfri ort i Sverige eller övriga Europa
Related Guides
Related Categories
Related Job Pages
More Performance Marketing Jobs
Role Description We are looking for an exceptional, full-stack Director of Growth & Demand Generation to own that pipeline end-to-end. We don’t need a traditional brand marketer. We need a brilliant, highly strategic growth operator who treats global pipeline construction like an engineering problem. You will be responsible for driving scalable revenue growth through highly targeted, data-driven campaigns. You will take our massive, multi-million dollar validation with elite brands, reverse-engineer the numbers, and build a high-conversion pipeline aimed directly at the decision-makers of high-budget companies globally. You will own the strategy, the analytics, the copy, and the outbound architecture that converts cold data into high-value discovery calls. What You Will Do - Design, execute, and optimize multi-channel demand generation campaigns to identify, engage, and secure high-paying clients across multiple industries. - Build, scale, and secure our enterprise-grade outbound messaging channels, utilizing advanced identity enrichment and contact intelligence platforms to guarantee flawless primary-inbox deliverability directly to technical executives and decision-makers. - Rigorously track pipeline data to continuously optimize campaign performance, conversion rates, and pipeline velocity. - Collaborate with our technical delivery teams and PMs to transform our massive success stories into high-end technical case studies, white papers, and data-backed pitches. - Take absolute accountability for Sales Qualified Leads (SQLs), Cost Per Acquisition (CPA), Pipeline Velocity, and Total Closed-Won Pipeline Value. Qualifications - You have 4+ years of B2B marketing experience specifically working for custom software development agencies or high-end IT consulting firms. - You can prove you have built campaigns that directly contributed to closing high-value, six- or seven-figure enterprise service retainers. - You know exactly how to write compelling, sophisticated copy that cuts through the noise in the inboxes. - You are a self-starter who can map out the macro-strategy on Monday, write the hyper-personalized email templates on Tuesday, and audit the funnel metrics on Friday. Requirements - You don't guess; you test. You manage campaigns based on statistical relevance, deliverability metrics, and conversion data, translating raw analytics into repeatable revenue growth. Benefits - You are the absolute owner of our growth architecture. You will work directly alongside our Strategy, PMs, and CEO to shape the future of the company. - Fully remote work from anywhere. - Flexible hours. Application Process - We do not review applications via LinkedIn DMs or email. Please apply through the application link. - We do not work with staffing agencies or third-party recruiters. Direct applicants only. Company Description pubGENIUS is an elite React.js and Next.js development company and AdTech startup building web and AI products for clients across the US and Europe. We don’t compete on low-cost development cycles; we operate as a long-term, high-reliability engineering partner for brands in the Fintech, Healthcare, AI, and Enterprise B2B SaaS & Cloud Infrastructure sectors where technical precision and regulatory fluency aren't optional.
• Support the delivery of product seeding and creator gifting campaigns • Identify the right creators and coordinate outreach • Manage product shipments and ensure smooth campaign execution • Work closely with Campaign Managers, Creator Managers, and Client Solutions teams • Track creator deliverables and monitor campaign timelines • Compile campaign reports using performance and engagement data • Maintain campaign documentation and trackers
TikTok Shop & Brand Manager
EssorWe are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.
Role Description We are seeking an experienced TikTok Brand & Shop Manager to spearhead BOKA’s presence, operations, and revenue growth on TikTok in the US market. In this role, you will be the ultimate owner of our TikTok Shop P&L, responsible for driving end-to-end strategy, daily shop operations, and managing a robust creator affiliate community. If you live and breathe TikTok culture, know how to scale e-commerce revenue natively within the app, and have a proven track record at a brand or an agency, we want you on our team. The shop is already live and running but we want to accelerate the growth and drive over 10M$ business a year for next year. TikTok Shop should drive also halo effect on the rest of the channels. Key Responsibilities - TikTok Shop Management & Growth - Own the day-to-day operations and merchandising of the BOKA TikTok Shop. - Develop and execute comprehensive sales strategies to drive Gross Merchandise Value (GMV), conversion rates, and customer acquisition. - Monitor daily performance metrics, optimize product listings, and manage promotional campaigns (e.g., Flash Sales, TikTok campaigns). - Ensure seamless operational workflows, coordinating with supply chain and customer service teams to maintain high shop health and seller ratings. - Use data to identify growth opportunities and improve our TikTok shop's success. - P&L & Commercial Strategy - Manage the TikTok Shop P&L, taking full accountability for top-line revenue and bottom-line profitability on the platform. - Forecast budgets, allocate spend efficiently, and analyze ROI across shop promotions, affiliate commissions, and paid media crossovers. - Provide weekly and monthly reporting to leadership, translating data into actionable insights and strategic pivots. - Affiliate Community Management - Build, scale, and nurture BOKA’s TikTok affiliate network from the ground up. - Identify and recruit on-brand creators to drive organic and authentic product advocacy. - Design and manage commission structures, incentive programs, and gifting campaigns. - Serve as the primary point of contact for affiliates, fostering long-term relationships and guiding them on content best practices for BOKA products. - Content & Campaign Synergy - Collaborate with the internal creative and marketing teams to ensure TikTok Shop initiatives align with broader brand campaigns. - Stay ahead of TikTok trends, platform updates, and competitor strategies to keep BOKA relevant and culturally plugged in. Qualifications - 3+ years of digital marketing or e-commerce experience, with a minimum of 1–2 years dedicated specifically to managing TikTok and/or TikTok Shop for a brand or at an agency. - Strong financial literacy with proven experience managing a P&L, forecasting, and driving profitable e-commerce growth. - Demonstrated success in building and managing influencer or affiliate programs, specifically within the TikTok ecosystem. - Deep understanding of TikTok analytics, e-commerce metrics, and the ability to leverage data to drive decision-making. - Self-starter, highly organized, and comfortable operating in a fast-paced, remote environment. - Must be based in the United States. Requirements - Technical fluency is a prerequisite for excellence. - Excited to pioneer new ways of working by leveraging LLMs, automated workflows, and data analysis tools. - Practitioner of the "automated-first" mindset with a commitment to continuous experimentation and the proactive application of AI to solve complex business problems. Benefits - The estimated salary range for this role is $90-100K per year. Final compensation will depend on experience, skills, and location. Company Description We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.
• Unterstützung bei der Erstellung, dem Ausbau und der Optimierung von PPC-Kampagnen in japanischer Sprache für ein Kundenprojekt im Travel-Bereich (u. a. Übersetzungs- und Lokalisierungsarbeit) • Keyword-Recherche sowie Anzeigentexterstellung und -optimierung auf Japanisch • Mitbewerber- und Marktanalysen mit Blick auf den japanischen Markt und relevante Travel-Suchintentionen • Unterstützung bei der Erstellung von Reports sowie bei der Auswertung und Interpretation von KPIs



