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Paid Media Manager
Location
United States
Posted
6 days ago
Salary
0
Seniority
Senior
Job Description
Paid Media Manager
Colibri Group
• Develop and execute paid acquisition strategies that drive revenue growth, customer acquisition, and long-term business objectives across four VPS brands. • Lead the turnaround and continuous optimization of paid media programs, improving efficiency, scalability, and commercial performance. • Make strategic investment decisions across brands, campaigns, audiences, and channels to maximize incremental revenue and return on marketing investment. • Own Google Ads strategy and performance, leading campaign architecture, optimization, and continuous improvement across Search, Performance Max, Demand Gen, Shopping, and other campaign types. • Diagnose performance issues using platform data, customer behavior, competitive insights, and attribution, translating analysis into measurable business results. • Develop search strategies that balance brand protection, customer acquisition, campaign efficiency, and profitability while maximizing qualified traffic and revenue. • Develop integrated, full-funnel acquisition strategies across Google Ads, Microsoft Ads, Meta, YouTube, and other paid channels, balancing top-, mid-, and bottom-funnel investments while applying appropriate attribution models. • Optimize performance across paid search, paid social, SEO, CRO, Lifecycle Marketing, and direct traffic, identifying opportunities to improve overall marketing efficiency through coordinated channel strategies. • Continuously evaluate channel, audience, and campaign performance, shifting investment toward the highest-impact opportunities based on business objectives and customer behavior. • Conduct ongoing account health audits to identify optimization opportunities, diagnose performance issues, and improve campaign efficiency. • Lead a disciplined testing and optimization program across campaign structure, bidding, audiences, creative, messaging, and landing pages using measurable success criteria. • Ensure operational excellence through accurate campaign execution, QA, tracking integrity, reporting, and continuous performance improvement. • Manage approximately $3.4 million in annual paid media investment across multiple brands, balancing revenue growth, profitability, and long-term marketing efficiency. • Make data-driven investment decisions using incremental revenue, CAC, ROAS, LTV, pacing, and overall business performance to optimize marketing efficiency. • Proactively identify risks and growth opportunities, adjusting investment strategies as business priorities evolve. • Develop executive reporting and recommendations that translate paid media performance into clear business insights, root causes, and prioritized actions. • Partner cross-functionally with Product Marketing, SEO, CRO, Lifecycle Marketing, Analytics, Finance, and platform partners to improve acquisition performance and identify new growth opportunities. • Leverage AI-enabled tools to accelerate analysis, reporting, forecasting, testing, and workflow efficiency while applying sound marketing judgment. • Stay current on evolving advertising platforms, automation capabilities, and emerging AI-driven optimization opportunities.
Job Requirements
- Bachelor's degree in Marketing, Business, Analytics, or a related field, with 5–8 years of experience managing complex paid acquisition programs with direct responsibility for revenue growth.
- Expert-level experience managing Google Ads (Search, Performance Max, YouTube, Demand Gen, and Shopping), with demonstrated success rebuilding underperforming accounts and driving double-digit revenue growth through optimization rather than increased media spend.
- Deep expertise in full-funnel paid media strategy, including campaign architecture, attribution models, audience segmentation, bidding strategies, landing page optimization, and conversion rate optimization.
- Strong understanding of how paid search, SEO, CRO, Lifecycle Marketing, and Analytics work together to maximize customer acquisition and overall marketing efficiency.
- Proven analytical ability to diagnose root causes, identify growth opportunities, and translate data into strategic business recommendations.
- Experience with GA4, Shopify, attribution and reporting platforms, and AI-enabled marketing tools.
- Excellent communication and executive presentation skills, with the ability to influence cross-functional partners and drive alignment across the organization.
- Comfortable operating in a fast-paced, highly accountable environment while managing multiple brands, competing priorities, and significant business responsibility.
Benefits
- Colibri Group welcomes applicants from all backgrounds and experiences.
- Committed to building a diverse and inclusive workplace.
- Encourages candidates to apply even if they don’t meet every qualification listed.
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