Role Description The Performance Marketing Manager, Paid Social is part of the Marketing team and reports to the User Acquisition & Mobile Growth Director. As a Performance Marketing Manager, Paid Social, you will own the execution and daily optimization of paid acquisition campaigns with a primary focus on Meta Ads to drive efficient customer acquisition and business growth. You will partner closely with Product Marketing, Analytics, Product, Creative, Data, and Compliance teams to build scalable, data-driven paid social acquisition channels that maximize return on advertising spend while supporting Binance.US's growth objectives. While Meta will be your primary area of ownership, you will also manage and optimize campaigns across TikTok, Reddit, Snapchat, and other emerging paid social platforms. Core Responsibilities - Own the strategy, execution, optimization, and scaling of Meta Ads campaigns across Facebook and Instagram. - Manage paid acquisition campaigns across TikTok, Reddit, Snapchat, and other paid social platforms to diversify and scale customer acquisition. - Proactively and swiftly fix tracking issues in collaboration with the Engineering Department. - Monitor, analyze, and optimize campaign performance against key KPIs including First Time Deposits (FTDs), CAC, CPA, ROAS, LTV and conversion rate. - Develop and execute ongoing A/B tests across audiences, creatives, placements, bidding strategies, campaign structures, and landing page experiences to continuously improve performance. - Partner closely with Creative teams to develop high-performing ad creatives and establish a structured creative testing roadmap. - Build ad-hoc dashboards (autonomously and in collaboration with the BI Department) and provide actionable reporting and insights using AppsFlyer, Google Analytics, and Tableau. - Manage paid social budgets responsibly while maximizing growth, efficiency, and return on advertising spend. - Partner with Product, Design, BI, Engineering, and Compliance teams to improve conversion funnels, attribution, and campaign measurement. - Stay current on Meta platform updates, privacy regulations, attribution methodologies, creative best practices, and emerging paid social trends. - Build strong relationships with Meta and other platform representatives. Qualifications - 5+ years of hands-on performance marketing experience, with significant ownership of paid social acquisition channels. - Experience managing six- or seven-figure monthly advertising budgets and track record of successfully scaling hypergrowth products. - Deep expertise in managing Meta Ads, with a strong track record and the ability to resolve technical (tracking) issues. - Expertise in AppsFlyer (or an equivalent MMP) and strong knowledge of mobile app marketing. Preferred Skills/Experience - Experience managing TikTok Ads, Reddit Ads, and Snapchat Ads. - Strong analytical skills with experience interpreting campaign performance data and making data-driven optimization decisions. - Experience with Google Analytics 4, Google Tag Manager, Tableau, or similar analytics and business intelligence tools. - Strong understanding of attribution models, incrementality testing, conversion tracking, SKAdNetwork, privacy frameworks, and mobile measurement. - Experience collaborating with Creative teams to develop performance-driven creative strategies and testing frameworks. - Experience working in regulated industries such as fintech, payments, crypto, or financial services is highly preferred. - Experience with Google Ads, Apple Search Ads, or other paid acquisition channels is a plus. - Meta Certified Digital Marketing Associate or Meta Media Buying Professional certifications are preferred. - Bachelor's degree in Marketing, Business, Analytics, or a related field. Salary The starting pay range for this role will vary, and is dependent upon many factors, such as transferable skill sets, work experience, business needs, and market demands. The base pay range is subject to change. Benefits - Unlimited PTO (for salaried FTE roles); 12 weeks fully paid Parental Bonding Leave. - Mental wellness benefits; free 1:1 virtual visits with a licensed mental wellness professional; comprehensive competitive health benefits. - Fully remote, cameras-on culture with work-from-home equipment reimbursements available to new hires. - Annual professional development budget; free 1:1 virtual visits with a career coach; 401k plan with employer match.

Role Description Full Funnel Growth is a remote performance marketing agency. We run paid search for medical aesthetics device manufacturers, DTC eCommerce brands, regulated retail (cannabis), lead generation for service businesses, and B2B SaaS. Accounts live in USD, CAD, EUR, and AUD. Some sit under our MCC, some are direct-access. Strategy and execution live with the same person on every account, not split across a strategist and a coordinator. We operate AI-natively. Our daily workflow runs through Claude Code with custom skills, Python scripts that hit the Google Ads, Meta, and Triple Whale APIs directly, and a precision protocol that requires labeled claims and exact numbers in every deliverable. AI is not a tool we use. It is how the work gets done. We are hiring a part-time contract Senior Paid Search Specialist who already operates this way, or is close enough that we can finish the calibration in week one. What you will own - Strategy and execution for a defined slice of our portfolio. Three to five accounts at any given time, ranging from $1K/mo to $40K/mo in spend, across Google Ads and Microsoft Ads. - Weekly per-account performance write-ups in our .docx format, plus monthly client-ready summaries. Ad-hoc deep dives when a campaign breaks or an opportunity surfaces. - Direct client communication: written updates, scheduled review calls, and the occasional strategy presentation to senior stakeholders (CMOs, founder-CEOs, directors of marketing at device manufacturers). - End-to-end campaign work: account structure, Smart Bidding strategy and target calibration, Performance Max asset groups and signal feeding, search term mining, negative list management, ad copy, feed audits, and landing page feedback. - Cross-platform sanity: when Triple Whale and GA4 disagree on the same campaign, you can decompose the gap and defend a working figure in the report. - Proactive opportunity surfacing across the portfolio: branded budget unlocks, PMax channel shifts, Demand Gen tests, geo or bidding migrations. How we work, and what we expect on AI - You build, you do not just prompt. You can read or write Python that hits the Google Ads API, parse JSON, run GAQL queries, and work in a terminal without it being a project. If you have not written code before but have been pairing with Claude Code or Cursor to ship real automations, that counts. - You have used Claude Code, Cursor, or a comparable agentic tool as part of your daily workflow. Not for Q&A. For shipping work. - You can explain to a CMO, in clean English, what Smart Bidding is actually doing, when to override it, and why Performance Max gave a particular signal more weight than another. - You stay current on platform-level AI changes (Smart Bidding, PMax, AI-generated assets, Demand Gen) and have an opinion on each, calibrated to account maturity rather than a default posture. - You write with discipline. Our analytical work labels every substantive claim as extracted, inferred, or assumed. Numbers are exact. Missing data is flagged, not estimated. If "directionally accurate" is good enough for you, we are not a fit. What we are not - Not a generalist digital agency. We do not need someone who has dabbled in SEO and email and is curious about paid. - Not a coordinator role. You are the strategic lead, not a junior building someone else's plan. - Not a "use ChatGPT to draft a report" definition of AI-forward. That is table stakes, not the bar. Qualifications - 5+ years managing paid search at an agency, with at least one role where you owned client relationships independently. - Strong command of Google Ads (Search, Shopping, Performance Max, Demand Gen) and Microsoft Ads. Smart Bidding fluency is non-negotiable. - Demonstrated work across both lead gen and eCommerce. We need both, on the same person. - Comfort with attribution complexity: GA4, platform-reported conversions, cross-source reconciliation, and passing familiarity with post-click pixel tools (Triple Whale, Northbeam, or similar). - Remote work track record with strong written communication. Most of our client work happens in writing. Nice to have - Vertical depth in medical aesthetics, DTC eCommerce on Shopify, regulated retail (cannabis, alcohol), or B2B SaaS. - Looker Studio comfort, or willingness to inherit dashboards built in it. - Experience working in non-USD accounts (CAD, EUR, AUD). Currency and market nuance is real. - Paid social literacy (Meta, LinkedIn) as a complement, not as a primary skill. - Google Ads certification. We read it as a baseline signal, not a differentiator. Compensation and logistics - Engagement type: 1099 contractor - Hours: Part-time, 20 to 30 hrs/week, flexible weekly distribution - Location: Fully remote, US preferred for timezone overlap - Rate: Hourly, commensurate with experience - Start: ASAP, with a paid two-week working trial on one account before full portfolio assignment How to apply - A short intro, one paragraph, not a cover letter. Why this role, not just any role. - Resume or LinkedIn. - Two paid search wins with the actual decision and tradeoff, not just metrics. We want to see how you think, not just what you delivered. - One AI-native workflow you actually run today. A Loom, a script, a screenshot of a Claude Code session, a description of an automation. Anything that proves it is part of how you work. - One question you would ask us if hired.

• Build, launch, and manage Google Ads campaigns across multiple B2C subscription products • Continuously optimize campaigns for key metrics: CAC, CPL, CPA, ROAS, ROMI, LTV • Run structured A/B testing across keywords, ad copy, bidding strategies, and landing pages • Monitor account health, budget pacing, and campaign performance daily • Work closely with the Data Engineer on tracking, attribution, and reporting accuracy • Stay on top of Google Ads policy changes, platform updates, and best practices • Collaborate with the founder on strategy and campaign direction

• Build, launch, and optimize paid campaigns on **Meta Ads and Google Ads** for client accounts. • Own budgets; optimize to target CPA / ROAS; manage creative testing. • Report performance clearly and adjust fast.