• Develop and maintain the company’s brand identity, positioning, and messaging framework • Ensure consistent brand representation across all platforms, materials, and touchpoints • Lead corporate communications, including press releases, thought leadership, and media relations • Manage content for the company website, social media, blogs, case studies, and marketing collateral • Develop internal communication strategies to support company culture, values, and engagement • Oversee content calendars and storytelling across digital platforms • Act as a brand steward and advisor to leadership and cross-functional teams

• Partner closely with North American and Global product and marketing managers to understand priorities, identify opportunities, and recommend high-impact communication strategies, plans, and channels • Lead the development of clear, differentiated product positioning and messaging for new and existing offerings • Build and optimize digital customer journeys, including content strategy, campaign architecture, and channel activation • Develop and execute integrated digital marketing strategy and own the execution of campaigns across web, email, social, paid media, and account-based marketing (ABM), ensuring on-time delivery, brand consistency, and measurable performance • Own and manage DemandBase, overseeing ABM segmentation, targeting, optimization, and analytics • Monitor campaign performance and provide data-driven insights, making agile, real-time adjustments to improve effectiveness and ROI • Maintain and update website content and manage vanity URLs to support marketing initiatives and enhance user experience • Lead and measure the MQL to SQL process • Lead the creation and maintenance of marketing collateral—brochures, spec sheets, sales tools, training materials—for all North America POC solutions • Collaborate with internal Creative Services teams, external agencies, and production partners to bring concepts to life from initial brief to final execution • Manage the full project lifecycle, including creative direction, cross-functional alignment, legal and regulatory approval, and production • Build and maintain a US Key Opinion Leader speaker bureau including identification, onboarding and scheduling of speakers and engagements • Support North America POC trade shows of all sizes, including materials management, promotions, and onsite readiness • Evaluate the quality, impact, and ROI of communications initiatives and present metrics-based recommendations for continuous improvement • Oversee all collateral approvals through the QR7 process, ensuring compliant, high-quality deliverables • Own and maintain a monthly Digital Marketing performance dashboard with insights on actions to take to drive continuous improvement, channel shift, etc.

• Execute communications plans in support of Wind and Capital Region/ Schenectady (or relevant site) priorities. • Develop employee communications content including announcements, intranet stories, presentations, toolkits, and leader talking points. • Support site engagement initiatives, events, milestones, and workforce communications. • Manage communications workstreams for key programs (culture initiatives, safety campaigns, operational milestones). • Partner with HR, Operations, and Functional teams to ensure timely, consistent messaging. • Support local storytelling efforts by drafting content for internal and external channels. • Track engagement metrics and support continuous improvement of communications effectiveness. • Provide backup support on media coordination and issue response as needed.

• Support our robust media relations apparatus. You'll craft press releases that actually get read, pitch stories that land, and become reporters' favorite person to hear from. This will probably be about 30% of your time. • Help take our social media presence to the next level, dreaming up posts that stop the scroll, keeping our content calendar humming, and jumping on trends before they're over. This will be about 30% of your time. • Be the glue that holds our communications operation together, partnering with designers to bring ideas to life, keeping our internal systems from descending into chaos, making sure nothing falls through the cracks, and generally being the person who makes everyone else's job easier. This will be about 30% of your time. • Take the lead on exciting earned media initiatives, support the policy team's public communications work, and generally help FLI keep the future human. This is the 'other duties as assigned' part, which will be about 10% of your time.