• Develop training materials including product guides, FAQs, job aids, presentations, and eLearning modules • Create structured content to support product launches and ongoing sales training initiatives • Translate complex product and clinical information into clear, easy-to-understand materials • Partner with Sales, Customer Service, and cross-functional stakeholders to ensure content accuracy and alignment • Support the creation and maintenance of centralized knowledge hubs and training resources • Utilize tools such as Articulate (Rise 360) and other platforms to develop eLearning content • Incorporate feedback to continuously improve content quality, clarity, and effectiveness • Assist with onboarding and training support as needed

• Create and publish high-value content that attracts, engages and nurtures prospective clients. • Ensure consistent publication of content across the company's selected communication channels. • Strengthen brand awareness and reinforce the market positioning of the organisation and its leadership. • Develop compelling content that builds trust and enhances audience engagement. • Collaborate with the Branding Team and Direct Response Marketing Team to develop and execute the editorial content strategy. • Manage and maintain the editorial calendar across social media, websites, email campaigns and other digital platforms. • Ensure all published content aligns with internal brand guidelines, messaging and quality standards. • Coordinate content production to meet campaign deadlines and business objectives. • Provide comprehensive content coverage for live events through the creation and timely publication of engaging content. • Capture and share content that maximises event visibility, audience engagement and post-event momentum. • Support marketing campaigns with creative content across multiple digital channels. • Research industry trends and content marketing best practices. • Identify opportunities to improve content performance, audience engagement and brand visibility. • Recommend new content formats, channels and creative approaches that support business growth.

• Write and iterate on email copy across nurture sequences, promotional campaigns, product announcements, and event-driven sends • Write ad copy for paid social, display, and search campaigns across the buyer journey • Build and refine AI agents and prompt-based workflows for email and ad copy generation that produce brand-consistent, audience-appropriate output at scale • Document SpecterOps brand voice, messaging frameworks, and copywriting standards in formats usable for AI system training and prompting • Review, edit, and quality-control AI-generated copy against brand, tone, and accuracy standards • Collaborate with Demand Generation, Product Marketing, and Design to align copy with campaign objectives and creative direction • Monitor copy performance data and feed insights back into both human and AI-generated content iterations • Transition an increasing portion of email and ad production to AI-assisted workflows over time, shifting personal focus toward long-form content including reports, whitepapers, and web pages

Role Description Our client is one of Italy's leading dental business coaching and consulting organisations, dedicated to helping dentists transform their practices into highly profitable, systemised businesses. Unlike traditional consultancy firms, the organisation focuses on enabling practices to operate successfully without relying solely on the owner, giving dental professionals greater freedom, improved profitability and a better quality of life. Their mission is rooted in creating lasting value through education, coaching, innovation and ethical business practices. As part of an ambitious growth strategy, they are expanding their Marketing Team and are seeking a creative and strategic Content Branding Specialist to develop and execute engaging content that strengthens the organisation's brand presence and attracts prospective clients. This is an exciting opportunity for a content professional who is passionate about storytelling, branding and digital marketing. You will play a key role in shaping how the organisation communicates across multiple platforms, ensuring every piece of content reinforces the company's values, expertise and market position. Please note: This role supports an Italian business. Candidates must be fluent in Italian (written and spoken), with a good command of English, as they will work closely with an Italian-speaking team. Working hours will align with Italian business hours (CET/CEST). Key Responsibilities - Create and publish high-value content that attracts, engages and nurtures prospective clients. - Ensure consistent publication of content across the company's selected communication channels. - Strengthen brand awareness and reinforce the market positioning of the organisation and its leadership. - Develop compelling content that builds trust and enhances audience engagement. - Collaborate with the Branding Team and Direct Response Marketing Team to develop and execute the editorial content strategy. - Manage and maintain the editorial calendar across social media, websites, email campaigns and other digital platforms. - Ensure all published content aligns with internal brand guidelines, messaging and quality standards. - Coordinate content production to meet campaign deadlines and business objectives. - Provide comprehensive content coverage for live events through the creation and timely publication of engaging content. - Capture and share content that maximises event visibility, audience engagement and post-event momentum. - Support marketing campaigns with creative content across multiple digital channels. - Collaborate with internal stakeholders to ensure consistent messaging across all communications. - Research industry trends and content marketing best practices. - Identify opportunities to improve content performance, audience engagement and brand visibility. - Recommend new content formats, channels and creative approaches that support business growth. Qualifications - Fluent Italian (written and spoken) – essential. - Good command of English. - A minimum of 3 years' experience in Content Marketing, Brand Marketing, Copywriting or a similar role. - Proven experience creating engaging content across multiple digital platforms. - Strong copywriting, editing and proofreading skills. - Experience managing editorial calendars and content schedules. - Excellent understanding of social media platforms and digital marketing best practices. - Strong organisational skills with the ability to manage multiple projects simultaneously. - Excellent communication and collaboration skills. - A creative mindset with exceptional attention to detail. Desirable Skills - Experience using content management systems (CMS). - SEO copywriting and content optimisation. - Email marketing platforms. - Graphic design experience using Canva or Adobe Creative Suite. - Basic video editing skills. - Google Analytics. - AI-powered content creation and productivity tools. - Experience within coaching, education or professional services. Equipment Requirements - Reliable laptop or desktop computer. - Stable, high-speed internet connection. - Dedicated home office suitable for remote working. Working Hours - Full-time position. - Working hours aligned with Italian business hours (CET/CEST). - Flexibility may occasionally be required to support live events and marketing campaigns. Benefits - The opportunity to join one of Italy's leading business coaching organisations. - Work within a collaborative, innovative and purpose-driven marketing team. - The opportunity to shape the voice and content strategy of a respected international brand. - Exposure to exciting branding, content marketing and digital communication projects. - Career development opportunities within a growing international business. - A supportive environment where creativity, innovation and continuous learning are encouraged.