• Write and iterate on email copy across nurture sequences, promotional campaigns, product announcements, and event-driven sends • Write ad copy for paid social, display, and search campaigns across the buyer journey • Build and refine AI agents and prompt-based workflows for email and ad copy generation that produce brand-consistent, audience-appropriate output at scale • Document SpecterOps brand voice, messaging frameworks, and copywriting standards in formats usable for AI system training and prompting • Review, edit, and quality-control AI-generated copy against brand, tone, and accuracy standards • Collaborate with Demand Generation, Product Marketing, and Design to align copy with campaign objectives and creative direction • Monitor copy performance data and feed insights back into both human and AI-generated content iterations • Transition an increasing portion of email and ad production to AI-assisted workflows over time, shifting personal focus toward long-form content including reports, whitepapers, and web pages

Role Description Our client is one of Italy's leading dental business coaching and consulting organisations, dedicated to helping dentists transform their practices into highly profitable, systemised businesses. Unlike traditional consultancy firms, the organisation focuses on enabling practices to operate successfully without relying solely on the owner, giving dental professionals greater freedom, improved profitability and a better quality of life. Their mission is rooted in creating lasting value through education, coaching, innovation and ethical business practices. As part of an ambitious growth strategy, they are expanding their Marketing Team and are seeking a creative and strategic Content Branding Specialist to develop and execute engaging content that strengthens the organisation's brand presence and attracts prospective clients. This is an exciting opportunity for a content professional who is passionate about storytelling, branding and digital marketing. You will play a key role in shaping how the organisation communicates across multiple platforms, ensuring every piece of content reinforces the company's values, expertise and market position. Please note: This role supports an Italian business. Candidates must be fluent in Italian (written and spoken), with a good command of English, as they will work closely with an Italian-speaking team. Working hours will align with Italian business hours (CET/CEST). Key Responsibilities - Create and publish high-value content that attracts, engages and nurtures prospective clients. - Ensure consistent publication of content across the company's selected communication channels. - Strengthen brand awareness and reinforce the market positioning of the organisation and its leadership. - Develop compelling content that builds trust and enhances audience engagement. - Collaborate with the Branding Team and Direct Response Marketing Team to develop and execute the editorial content strategy. - Manage and maintain the editorial calendar across social media, websites, email campaigns and other digital platforms. - Ensure all published content aligns with internal brand guidelines, messaging and quality standards. - Coordinate content production to meet campaign deadlines and business objectives. - Provide comprehensive content coverage for live events through the creation and timely publication of engaging content. - Capture and share content that maximises event visibility, audience engagement and post-event momentum. - Support marketing campaigns with creative content across multiple digital channels. - Collaborate with internal stakeholders to ensure consistent messaging across all communications. - Research industry trends and content marketing best practices. - Identify opportunities to improve content performance, audience engagement and brand visibility. - Recommend new content formats, channels and creative approaches that support business growth. Qualifications - Fluent Italian (written and spoken) – essential. - Good command of English. - A minimum of 3 years' experience in Content Marketing, Brand Marketing, Copywriting or a similar role. - Proven experience creating engaging content across multiple digital platforms. - Strong copywriting, editing and proofreading skills. - Experience managing editorial calendars and content schedules. - Excellent understanding of social media platforms and digital marketing best practices. - Strong organisational skills with the ability to manage multiple projects simultaneously. - Excellent communication and collaboration skills. - A creative mindset with exceptional attention to detail. Desirable Skills - Experience using content management systems (CMS). - SEO copywriting and content optimisation. - Email marketing platforms. - Graphic design experience using Canva or Adobe Creative Suite. - Basic video editing skills. - Google Analytics. - AI-powered content creation and productivity tools. - Experience within coaching, education or professional services. Equipment Requirements - Reliable laptop or desktop computer. - Stable, high-speed internet connection. - Dedicated home office suitable for remote working. Working Hours - Full-time position. - Working hours aligned with Italian business hours (CET/CEST). - Flexibility may occasionally be required to support live events and marketing campaigns. Benefits - The opportunity to join one of Italy's leading business coaching organisations. - Work within a collaborative, innovative and purpose-driven marketing team. - The opportunity to shape the voice and content strategy of a respected international brand. - Exposure to exciting branding, content marketing and digital communication projects. - Career development opportunities within a growing international business. - A supportive environment where creativity, innovation and continuous learning are encouraged.

• Administer and support HRS digital content platforms, including Heart Rhythm One and related digital education dissemination channels. • Serve as the primary operational lead for learning management (LMS) production activities including course creation, configuration, testing, publishing, updates, and maintenance of educational offerings. • Coordinate the end-to-end production and publication lifecycle for webinars, podcasts, videos, educational programs, digital libraries, and other content assets. • Coordinate recording sessions with faculty, moderators, and subject matter experts. • Serve as the primary point of contact for Salesforce and LMS-related customer inquiries. • Manage educational content assets throughout their lifecycle. • Manage content publishing workflows, metadata standards, tagging structures, and content governance processes. • Collaborate with Education, Marketing & Communications, Membership, Meetings, and other departments. • Coordinate digital content platform enhancements, testing activities, issue resolution, and release management activities. • Monitor and report on platform usage, engagement metrics, content performance, and user adoption trends.

Role Description We have multiple open roles for communications and storytelling (narrative development) specialists across social media and content production. This role is for someone who cares deeply about narrative quality and wants to elevate our brand positioning. It requires process discipline and creative smarts, leadership skills, and performance-driven strategy to ensure our content aligns with our business objectives. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They would love to gain experience translating strategy into impact and collaborating with multiple stakeholders. They enjoy learning and improving themselves, the team, and the organization. They problem solve, get hands-on, experiment, measure, and use automation and AI to make daily life easier. To succeed in this role, the candidate must be driven, organized, and attentive to detail. These roles report to the Director/Head of Communications and work in close partnership with the Product Management function, as well as Alliances, Sales, and Marketing teams, to communicate key company news and announcements, and manage perception of Canonical and its range of products. Location: This role will be based remotely in the EMEA region. What your day will look like: - Develop and execute a content marketing strategy that aligns with our business goals, SEO, and brand. - Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity. - Ensure content quality, consistency, and brand alignment in everything we produce. - Collaborate with our web team to optimize content for search and AI engines, building on proven SEO or GEO expertise. - Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities. - Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product, and brand teams. Qualifications - Excellent communication skills with the ability to influence stakeholders and work across cross-functional teams. - Familiarity with communications and content strategy, including applied knowledge of content marketing and social media. - Proven experience creating authoritative and engaging content, or leading large-scale brand campaigns. Portfolio of written work required. - Strong strategic thinking grounded in consumer insight, audience awareness, and brand understanding. - Passion for messaging quality and written communication. - Technical curiosity, and interest in software technology and its challenges. - A data-driven approach to communications and content, understanding how to measure and present results that are material to the business. - An exceptional academic track record from high school and university. - Business level written and spoken English. - Sincere personal motivation aligned with our mission. - International travel 2-4 times a year for company events up to two weeks long. - 2-7 years of experience in a relevant field. Requirements - Applied knowledge of AEO/GEO and SEO. - Experience in B2B technology marketing, communications, or related fields. - Experience developing content marketing or communications strategies for enterprise technology products. - Experience with project management tools like Jira. Benefits - Your base pay will depend on various factors including your geographical location, level of experience, knowledge, and skills. - In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. - Fully remote working environment - we’ve been working remotely since 2004! - Personal learning and development budget of 2,000 USD per annum. - Annual compensation review. - Recognition rewards. - Annual holiday leave. - Parental Leave. - Employee Assistance Programme. - Opportunity to travel to new locations to meet colleagues at ‘sprints’. - Priority Pass for travel and travel upgrades for long haul company events.