• Find, create, facilitate, and close new business opportunities in your assigned accounts • Represent and sell the full suite of Top Hat and approved partner products and services • Effectively position & message Top Hat’s value proposition to professors or department leaders • Work closely with Customer Success Managers and internal product and marketing partners

• Own a portfolio of named strategic accounts • Develop and execute deep account strategies across 3–10 global enterprise customers. • Identify priority business initiatives, critical workflows, executive buyers, Champions, renewal moments, competitive risks, and multi-product expansion opportunities. • Drive workflow-led expansion and position Miro around high-value enterprise workflows such as product strategy, roadmapping, customer discovery, prototyping, planning, agile execution, technical diagramming, portfolio visibility, and innovation governance. • Build executive alignment and business cases by engaging senior leaders across Product, Engineering, Design, IT, Transformation, Finance, and the C-suite. • Create compelling business cases that tie Miro to named customer initiatives, quantified pain, strategic priorities, and long-term value realization. • Orchestrate complex account teams by leading cross-functional PODs across Solution Engineering, Customer Success, Value Advisory, Professional Services, Product, Marketing, Partners, BDRs, and senior leadership. • Create and manage strategic pipeline by maintaining a disciplined account-based pipeline generation motion. • Operate with rigorous sales discipline and apply MEDDPICC and Command of the Message at an expert level. • Shape how Miro wins in the enterprise by bringing field intelligence back to Product, Marketing, Customer Success, and leadership.

• Drive net-new logo acquisition • Develop and execute a territory strategy to land companies in the 500–3,000 EE range, owning every stage from outbound prospecting to signed contract • Manage pipeline at scale • Balance volume and quality across a mixed portfolio of fast-cycle deals and more structured evaluations, supported by the SDR team • Apply MEDDPICC rigorously • Lead multi-stakeholder discovery across Lines of Business, IT, and executive buyers; build a business case that moves committees • Engage director-level and above • Build relationships with decision-makers and economic buyers; communicate Miro’s value in terms of business outcomes, not features • Expand strategically within accounts • Identify incremental expansion opportunities in your install base, working the hybrid new logo and growth motion effectively • Forecast and commit accurately • Maintain a clear view of pipeline health using Salesforce; leverage leading indicators and communicate risks early

• Identify, prospect, and secure new business opportunities within UKI and Nordics • Craft and execute a sales strategy that propels growth • Develop new relationships in targeted industries and functions • Drive strategic customer dialogues to identify business objectives and challenges • Deliver Everstream value proposition through customer engagements • Actively drive commercial negotiations and close deals • Maintain a pipeline of opportunities to achieve targeted new business wins