• Drive beneficiary engagement for MyALEXHealth. • Own social media strategy and manage influencer relationships. • Build partnerships for credibility and visibility. • Own and optimize the website. • Conduct competitive research. • Create marketing content such as emails and case studies. • Manage leads and customers using Hubspot. • Monitor performance and report insights. • Ensure compliance with Medicare marketing rules.

• Develop, execute, and continuously optimize paid acquisition campaigns across LinkedIn, Google Ads, and Meta to drive high-quality leads and maximize ROI. • Own the end-to-end campaign lifecycle, including audience research and segmentation, budget planning and forecasting, bid strategy, campaign execution, and A/B testing. • Collaborate with the design and content teams to produce high-performing ad creatives, marketing assets, and compelling copy that align with the Rubikal brand and drive conversions. • Monitor, analyze, and report on campaign performance using key marketing metrics, transforming data into actionable insights to improve campaign effectiveness and support pipeline growth. • Plan and execute marketing initiatives that support Rubikal's regional growth strategy, with a strong focus on generating demand and expanding brand presence across the GCC market. • Stay up to date with the latest digital advertising trends, platform updates, and industry best practices, proactively identifying opportunities to improve campaign performance.

• Organize, collaborate, and execute regional events. • Manage the demands of multiple events at once and prioritize accordingly. • Ensure deadlines are met for all event related activities, logistics, purchases, promotions, and deliverables. • Manage event supplies and shipping coordination of supplies for all events. • Collaborate with the team to promote events using Marketo and helping drive registration. • Regular communication with leadership – updates on event status and logistics, meeting deadlines, budget requirements, etc. • Manage lead acquisition, processing, nurturing and follow-up, ensuring there is a pre-event, at-event, and post-event strategy to increase engagement. • Manage and maintain registration lists, event calendar and provide regular updates to the regional team. • Track and provide reporting on event and campaign metrics. • Provide administrative support to marketing team as needed. • Provide onsite support for events when needed. • Coordinate, collaborate, build, develop, and maintain relationships with vendors as it relates to events. • Solicit marketing funds from GuidePoint's various vendor partners to help sponsor events. • Other related duties as needed. • Adhere to GuidePoint Security Core Values.

Role Description This is a high-impact leadership role responsible for leading Tektronix’s global marketing function, driving strategy, execution, and performance across all regions. - The Vice President, Global Marketing leads a globally distributed organization across demand generation, product and portfolio marketing, digital marketing, brand, and marketing operations. - This role is accountable for building a strong marketing engine that drives customer engagement, strengthens market positioning, and contributes to business growth across complex technical markets. - Reporting to the Chief Product and Marketing Officer, this leader partners closely with Product, Sales, and regional leadership to ensure alignment between product strategy, customer needs, and go-to-market execution. - Success in this role requires a leader who can operate at both the strategic and execution levels—setting direction while driving consistent, high-quality execution across a global organization serving technical and engineering-focused customers. Responsibilities - Set global marketing strategy aligned to business priorities, customer needs, and regional growth plans. - Lead a globally distributed marketing organization with clear ownership, capability development, and performance expectations. - Drive demand generation and pipeline contribution in partnership with Sales, with disciplined focus on funnel performance and conversion. - Strengthen Tektronix’s brand, market positioning, portfolio messaging, and value propositions across technical customer segments. - Direct global marketing budget spend to maximize business impact and ROI. - Oversee all marketing programs, including product marketing, digital marketing, campaigns, launches, events, brand, and communications. - Advance digital marketing capabilities across web, content, customer engagement, analytics, and marketing operations. - Use clear metrics and analytics to manage performance, prioritize resources, and improve marketing effectiveness. - Align global and regional marketing execution while enabling local market relevance. - Partner with Product, Sales, and Engineering to translate strategy into focused execution. Qualifications - 12+ years of progressive marketing leadership experience, including global scope. - Proven leadership of global marketing organizations across multiple regions (Americas, EMEAI, APAC). - Strong track record of driving demand generation, pipeline growth, and measurable business impact. - Experience in B2B, industrial, test and measurement, or other complex technical environments preferred. - Fluency in digital marketing, analytics, and modern marketing practices. - Strong commercial acumen with ability to align marketing strategy and budgets to revenue outcomes. - Track record of building high-performing teams and developing organizational capability. - Strong executive presence, communication skills, and leadership effectiveness. - Willingness to travel as required to support global teams and business needs. - Preference for on-site/hybrid at Tektronix headquarters in Beaverton, OR but will accept remote applicants.