• Develop and maintain SOCOM customer relationships and maintain relationships with industry partners active in the SOCOM market. • Lead strategic account planning, prioritization, and SOCOM pipeline development. • Identify new services and adjacent market opportunities based on customer requirements. • Establish and grow existing and new customer bases by strategically seeking out and creating opportunities and channels to market. • Develop win strategies, solutions, and lead capture for new business pursuits. • Maintain a strong understanding of the company’s service offerings and be able to represent their benefits and functionality to customers. • Participate in corporate trade shows and industry events. • Develop network of key partners to optimize win probabilities. • Align relationships, channels to market, pipeline, win strategies and capability development with the Annual Operating Plan (AOP).

Role Description BDC is entering the most significant growth phase in our history — a 10x mission built on winning and growing retail and wholesale shelf space nationally. The EVP, Sales owns retail/wholesale revenue, key account relationships, sales forecasting, and channel-level profitability. This is a peer role to the CRO, with equal seniority and a shared accountability for company growth and blended margin — but a distinct lane: this role owns the deal, the account, and what actually lands financially once a product reaches the shelf. This role reports to the President and operates remotely, with regular travel to retail partners, key accounts, and company locations as needed. The right person is a relationship-driven, execution-focused closer who also owns the operational discipline (forecast accuracy, account health) that BDC's success depends upon. - Champion BDC's Core Values - Lead by example: demonstrate strong work ethic, integrity, and commitment to excellence, and inspire your team through your actions. - Do more with less — resourcefulness and a relentless "will to win" are the standard, not the exception. - Be tenacious: figure it out. Roadblocks are opportunities to show grit; give 110% every day. - Stay positive as a team, communicate with honesty, integrity, and respect, and hold yourself and others accountable to the BDC standard. Qualifications - 10+ years of progressive sales leadership experience in retail, wholesale, or CPG channel sales, with a track record of managing major national accounts. - Demonstrated ownership of sales forecasting and channel P&L, not just top-line bookings. - Proven ability to negotiate and manage key retail account relationships (e.g., Central Garden & Pet, Lowe's, The Home Depot). - Comfortable operating remotely while building and managing a distributed sales team. - Executive presence and communication skills suited to retail partner and board-level interaction. Requirements - Experience in home improvement, hardware, or a related manufactured-goods category. - Experience building a sales/account management team from an early stage. - History of holding disciplined forecast accuracy in a fast-scaling environment. Key Responsibilities - Drive channel diversity with new account acquisition: identify, pitch, and close new retail and wholesale relationships; targets TBD. - Grow existing retail and wholesale revenue (e.g., Lowe's, Central Garden & Pet, The Home Depot); targets TBD. - Build and manage the sales team, including National Account Manager(s); decide team structure as it scales. - Own and personally manage BDC's most strategic retail/key account relationships. - Negotiate and execute account-specific terms, promotional participation, and program investment. - Own sales forecasting and pipeline management; forecast accuracy directly drives BDC's production and cash planning. - Maintain forecast discipline given the load-bearing role sales growth plays in BDC's margin targets this year. - Execute and negotiate pricing at the account level in line with the strategy set by the CRO. - Own channel-level profitability: realized margin after markdowns, freight, promotional spend, and account-specific terms. - Own the output side of Blended Gross Margin %: realized margin after channel costs, as a shared KPI with the CRO, who owns the COGS. - Co-own overall channel P&L performance; resolve product-vs-channel margin conflicts jointly with the CRO. - Partner with the CRO on retail/channel input during product. - Drive speed-to-shelf for new product launches once ready from Marketing & Product Development. Key Performance Indicators - Retail/Wholesale Revenue Growth: Year-over-year channel revenue growth vs. annual target - Blended Gross Margin % (output): Realized margin after channel costs; shared metric with CRO - Forecast Accuracy: Actual vs. committed sales forecast, by period - Account Retention: Retention of existing retail shelf space and account relationships - Speed-to-Shelf: Time from product launch-ready to on-shelf/live at retail accounts - Channel Expansion: Number of new retail doors/SKUs authorized Company Description Black Diamond Coatings, Inc. (BDC Brands) is a veteran- and family-owned manufacturer of premium, environmentally friendly home improvement products. Our DOMINATOR®, AQUA-X®, and OBSESS® brands are made in the USA and distributed through Amazon, Lowe's, The Home Depot, Walmart, plus our own e-commerce site. Headquartered in Brooksville, Florida, we operate with an entrepreneurial spirit, high integrity, and a strong belief in teamwork, continuous improvement, and excellence. Mission: Creating Trustworthy Solutions Beyond Expectations. Vision: Our trusted brands deliver home improvement product solutions that “WOW” our DIY and Pro customers, setting the standard for quality and innovation.

• Own the executive relationship. Build and maintain a network of senior sponsors across the Client’s consulting and technology leadership teams, creating new advocates for Nearform and deepening executive engagement over time. • Own the business development plan. Build, maintain, and execute a multi-year account plan with clear targets, named opportunities, and a credible path to growth. • Win new business, across both sides of the relationship. Lead pursuit of new opportunities — directly into this Client and jointly into their end-clients — from origination through to close. • Bring commercial framing to technical pursuits. Partner with Nearform's Technical Directors and Solutions leaders to translate strong technical propositions into compelling commercial cases that win. • Manage marketing for the account. Own how Nearform shows up in and around this Client — joint content, co-branded propositions, events, case studies, and the steady drumbeat of presence that keeps us front of mind. • Define and align the account management model. Agree with the Client (and internally) how the relationship is governed — who meets whom, on what cadence, with what outcomes — and keep that model healthy as the account scales. • Be a commercial face of the relationship. Build and maintain senior stakeholder relationships across this account, and act as the internal owner of the commercial health at Nearform. • Forecast, report, and run the rhythm. Maintain accurate pipeline, forecast confidently, and run the operational cadence (QBRs, pipeline reviews, account standups) that keeps the account predictable. • Work with local GTM teams where appropriate so we are bringing local intimacy with global consistency.

• Assist account managers and associates in executing our digital services (email marketing, media buying, social media creation, and website upkeep) across all clients. • Maintain and update content calendars and performance reporting dashboards to ensure timely delivery of digital content. • Assist account leads in drafting compelling, timely and well-written copy that aligns with client goals and messaging for a variety of different digital channels including email, websites, social media, and online advertising. • Create and configure landing pages to support digital marketing campaigns. • Monitor and update digital fundraising and paid advertising performance dashboards to track and report on the performance of digital campaigns. • Assist in onboarding new clients, ensuring a smooth transition and well-documented setup that is consistent with our standard operating procedures. • Provide creative organic social media copywriting and scheduling support to digital accounts team. • Track and respond to support tickets related to digital platforms to ensure the issue is addressed timely and effectively communicated with clients. • Mockup, approve and send emails using the existing quality assurance procedure in place for our email-sending platform.