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Social Media Manager
Location
EST (UTC-5)
Posted
6 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Social Media Manager
Hire Digital
Role Description We are seeking a Freelance Social Media Strategist to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram. This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up. Responsibilities - Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up. - Define content pillars, positioning, and a consistent posting cadence. - Turn the client's ideas into polished short-form content. - Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy. - Lead the personal rebrand and establish a cohesive, premium, education-first identity. - Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way. - Grow the accounts organically to drive inbound interest, community, and referrals. - Track engagement, report on performance, and continuously refine the approach. Qualifications - Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results. - Strong short-form video skills across ideation, filming direction, and editing. - Solid graphic design, caption, and copywriting ability. - A track record building personal or founder-led brands, including rebrands. - A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate. - Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus. - Focus on organic, community and referral-led growth rather than paid or ads-led tactics. - Flexible, proactive, and collaborative, able to take direction and run with it without being rigid. - EST working hours.
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