Role Description As a Director, Paid Search, you will lead a portfolio of clients and be a senior, day-to-day owner of the client relationship and growth agenda in partnership with the Senior Client Partner and Pod Leader as appropriate. You will align account team recommendations to client goals, set clear expectations, and foster trust with senior stakeholders by proactively creating high-value moments to meet, present, and influence decisions. You’ll partner with internal leaders to resolve escalations quickly, connect Search to other channels (Social, Commerce/Retail Media, TVAD, Creative), and translate platform, competitive, and Bliss Point insights into executive-ready actions. You will also own the financial health of your team and channel(s) for your clients (e.g. margin, utilization/capacity, and forecast accuracy) working closely with your Pod Leader and Finance. Key Responsibilities - Client-Centric: - Own executive relationships and the client growth agenda: align strategy to P&L, inventory, and customer journey; frame trade-offs and secure decisions in QBRs/steercos on options/trade-offs; align full-funnel Search plans to business goals. - Anticipate issues and drive escalations to resolution; ensure transparency and trust with senior stakeholders. - Lead onboarding, transitions, escalations, renewals/expansion; support new business with clear narratives tied to impact. - Product-Led: - Orchestrate automation and platform strategy (e.g., value-based bidding, Performance Max) across accounts in the Pod; set guardrails and adoption standards. - Integrate Bliss Point insights (Rapid MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) into allocation and testing; close feedback loops with Product/Analytics. - Data & Measurement-Driven: - Institutionalize hypothesis-driven planning: set test roadmaps with powered designs (control/holdout where feasible), decision thresholds, and governance. - Ensure data quality (tags, feeds, UTM/GA4) and communicate model caveats; require financial impact narratives (forecast vs. actual) for major decisions. - The Tinuiti Way: - Connect channel depth to cross-channel growth; educate clients on measurement trade-offs; codify reusable frameworks and playbooks; raise the craft bar across the Pod. - Owner Mindset: - Drive accountability for outcomes (Rocks/KPIs), eliminate process/spend waste, and accelerate adoption of effective practices; model speed and follow-through. - People Leader: - Build and lead a high-performing team: clear goals and Rocks, weekly 1:1s, timely feedback, skill development, and succession pipeline; coach managers. - Install operating rhythm and governance (scorecards, QA, playbooks) that sustain performance and improve consistency across the Pod. Qualifications - 10+ years in Paid Search/Shopping with proven results at scale (>$1M monthly); executive client communications and decision facilitation. - 5+ years directly managing B2B client relationships and campaigns. - 3+ years’ direct management required; experience leading managers and senior ICs; hiring, coaching, and performance management. - Comfort with Google/Microsoft Ads, Merchant Center; SA360/Skai; competitive tools (Auction Insights, Adthena/SpyFu); comfort with scripts/workflow automation. - Cross-channel literacy: connect Paid Search to SEO, Social, Commerce/Retail Media, TVAD, Creative in simple executive narratives. - Channel financial acumen: margin/utilization/capacity management, reliable forecasting with Finance and Pod Leadership; staffing aligned to priorities. - Measurement/analytics: GA4; experiment design (sample size/power), forecasting, and financial modeling; can synthesize MMM/Incrementality and platform signals. - Portfolio-level orchestration of value-based bidding/PMax with guardrails; integrates Bliss Point insights into planning; drives adoption and feedback loops. - Executive-ready narrative, risk framing, and change leadership across clients and internal teams. Concise storytelling and expectation setting with senior clients. Requirements - Google Ads Search and Shopping (or completed within first 60 days). Additional Google certifications are a plus. Benefits - Unlimited PTO: We offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. - Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts. - Retirement: Match up to 4% of your contributions at 100%. - Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity. - Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. - Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.

Role Description We are hiring a Google Channel Manager to own Google as a core acquisition channel while helping the broader growth team understand what Google is telling us about demand, signal quality, funnel performance, creative, offer, and budget posture. This is a hands-on channel role, but it is not a siloed media-buying role. The right person will manage the day-to-day inside Google while also operating as part of the weekly growth system: reading signal, setting posture, executing tests, capturing learnings, and helping the team decide where the next dollar should go. What You'll Own - Own Google Ads performance across Search, Performance Max, Shopping, YouTube, Display, and related surfaces where applicable. - Manage campaign structure, budget pacing, conversion signal, CAC / CPA performance, query quality, test design, and weekly recommendations. - Help the organization understand what Google performance means for the broader business. - Is the channel working, or is the funnel blocking it? - Is spend constrained by signal, CAC, creative, offer, or conversion rate? - Are we scaling profitable demand, or just feeding the platform? - What should CRO, creative, data, lifecycle, agency partners, and leadership do next? Key Responsibilities - Own day-to-day Google Ads execution, optimization, pacing, and performance. - Manage campaign structure, search intent, Performance Max logic, query quality, negative keywords, conversion actions, and budget allocation. - Translate Google performance into clear weekly business recommendations. - Partner with CRO/Data-Rails to verify whether Google signal is trustworthy enough to scale. - Partner with landing page, intake, creative, and content owners to identify what channel data says about customer intent and conversion friction. - Partner with finance and growth leadership to recommend weekly spend posture based on CAC, CVR, headroom, and signal confidence. - Partner with agencies where relevant, while keeping Eden as the owner of performance truth and channel direction. - Build a clear test roadmap for Google: what we are testing, why it matters, what decision it will drive, and what happens next. - Surface risks early when performance is being distorted by broken tracking, poor event quality, funnel friction, offer mismatch, or weak creative. - Contribute to the weekly growth operating rhythm by bringing clear updates, decisions, blockers, and learnings. What Success Looks Like - First 30 days: - Audit the Google account, conversion setup, campaign structure, budget posture, and signal quality. - Identify immediate waste, structural issues, and the first decisions needed to stabilize the channel. - Create the first weekly Google readout: what changed, what number is trusted, where spend should move, and what decision is needed. - First 60 days: - Establish a clearer operating rhythm: cleaner structure, better weekly readouts, sharper test priorities, and stronger alignment with CRO, data, creative, and finance. - Show early CAC / CPA improvement, or clearly isolate the blocker if performance cannot scale yet. - First 90 days: - Build a Google channel system the broader growth team can trust: clear signal, disciplined spend decisions, accountable tests, and a reliable view of when to scale, hold, cut, or fix the funnel first. - Demonstrate that Google decisions can be made from trusted business metrics, not platform confidence alone. Qualifications - Deep hands-on Google Ads experience in ecommerce, DTC, telehealth, healthcare, subscriptions, regulated categories, or high-consideration consumer products. - Strong command of Search, Performance Max, conversion actions, attribution caveats, account structure, campaign pacing, and CAC management. - Ability to operate inside messy environments where channel performance is affected by funnel, signal, creative, offer, and operational factors. - Strong business judgment, not just media-buying skill. - Comfort working cross-functionally with growth leadership, finance, CRO, data, creative, lifecycle, and agency partners. - Ability to explain performance in plain English and turn analysis into decisions. - Strong bias toward ownership: you do not wait for perfect reporting before forming a clear recommendation. Strong Fit Signals - You can manage the account yourself and also explain what the account means for the broader growth system. - You understand that Google is both an acquisition channel and a source of market/customer signal. - You know when CAC is a channel problem, a funnel problem, a tracking problem, or an offer problem. - You can pressure-test agency recommendations without needing to replace every agency function yourself. - You can help leadership decide what to do this week, not just report what happened last week. This Role Is Not For Someone Who - Only wants to manage the Google account in isolation. - Relies entirely on platform-reported performance. - Does not want to work with CRO, data, creative, finance, or agency partners. - Optimizes campaigns without understanding margin, payback, funnel conversion, or organizational priorities. - Is more comfortable reporting activity than driving decisions. Why This Role Matters Google is one of Eden's most important demand-capture channels, but the next phase of growth requires more than campaign optimization. Eden needs a channel owner who can connect Google performance to the full growth engine: signal quality, funnel truth, creative learning, agency execution, spend governance, and profitable scale. This person will help Eden build the muscle to make better weekly decisions, move faster with more confidence, and turn Google into a channel the whole organization can learn from and scale around. Housekeeping Eden is proud to be an equal-opportunity employer. We provide employment opportunities regardless of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. Each individual at Eden brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides better services to customers, and helps us all grow and learn.

• Develop and implement comprehensive multi-channel marketing campaign strategies aligned with business objectives and target audience insights • Manage the end-to-end campaign lifecycle, from ideation and planning to execution, monitoring, analysis, and reporting • Collaborate with internal teams (product marketing, content, sales, digital marketing, regional marketing) to ensure campaign alignment and effective content creation • Oversee the development and production of creative assets, including landing pages, email copy, ad creatives, and other marketing collateral • Manage campaign budgets, ensuring efficient allocation of resources and maximizing ROI • Utilize marketing automation platforms (e.g., Pardot, HubSpot) and CRM systems (e.g., Salesforce) for campaign execution, lead nurturing, and tracking • Analyze campaign performance data, identify trends, and provide actionable insights for continuous optimization • Conduct A/B testing and other experimentation to improve campaign effectiveness and conversion rates • Stay up to date with industry best practices, emerging marketing technologies, and competitors' activities • Mentor and guide junior team members, fostering a collaborative and high-performing environment

Role Description The purpose of the role is to provide strategic guidance and technical expertise on WFP's performance management framework, ensuring alignment with WFP HR strategic objectives, consistent application across the organization and coherent linkages with related talent initiatives. The individual will be joining a dynamic team which works on a variety of initiatives including: - Learning and development - Career management and development - Performance management - WFP’s internal promotion processes - Staff engagement - Support to diversity and inclusion Key responsibilities include: - Lead the delivery of WFP's performance management cycle, ensuring timely implementation, quality execution, and continuous improvement. - Act as a trusted advisor to senior managers and HR leadership on performance management matters, including high-risk or sensitive cases. - Oversee global operational support for performance management processes and systems. - Guide performance-based separation processes for International Professional Staff and Administrative Staff in HQ/WFP Offices. - Develop policies and procedures that can further the impact and effectiveness of performance management. - Oversee performance management communication and outreach initiatives. - Strengthen HR capability globally to handle performance management matters more independently. - Implement and develop innovative approaches to performance management. - Lead on the management of WFP's corporate platforms for performance management. - Ensure performance management reporting and insights are available and fit for purpose. - Support and manage other HR processes that aim to improve efficiency and effectiveness of WFP's workforce. - Lead and motivate a team, monitor performance, providing coaching, training and guidance. - Represent WFP in internal and external engagements related to performance management. - Assist with other projects and initiatives within the team, as required. Qualifications - Advanced university degree in Human Resource Management, Public or Business Administration, Industrial Psychology or other relevant field, or First University degree with additional years of related work experience or trainings/courses. - Eight years or more (of which three international) of postgraduate progressively responsible professional experience in Human Resources with a strong focus in performance management and significant experience with managing large teams. Requirements - Appropriate advice and guidance given on topics related to performance management. - Support provided to managers and staff in cases related to underperformance. - Relevant inputs shared as part of underperformance related policy development. - Communication and outreach initiatives completed related to upskilling of HR colleagues globally. - Global performance management technology platforms maintained. - Support sessions delivered to better enable managers to complete high quality performance assessments. - Leverage AI to improve efficiency in case documentation. - Long service awards exercise launched. Benefits - WFP is a 2020 Nobel Peace Prize Laureate. - WFP offers a highly inclusive, diverse, and multicultural working environment. - WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs. - A career path in WFP provides an exciting opportunity to work across various country, regional and global offices. - We offer an attractive compensation package.