• Own paid advertising strategy, execution, optimization, and performance outcomes across a portfolio of client accounts. • Develop and manage campaigns across platforms such as Google Ads, Microsoft Ads, Meta, and other relevant paid media channels. • Translate client goals into clear paid media strategies, campaign structures, testing plans, and performance benchmarks. • Monitor budgets, pacing, conversion trends, lead quality, cost efficiency, and overall account health. • Identify risks, performance gaps, and growth opportunities before they become client concerns. • Make proactive recommendations to improve results, increase efficiency, and strengthen client ROI. • Lead campaign testing initiatives, including audience strategy, creative testing, bidding strategies, landing page recommendations, and conversion optimization opportunities. • Serve as a senior subject matter expert on client-facing calls, performance reviews, and strategic planning discussions. • Translate complex campaign data into clear, compelling performance narratives that clients can understand and act on. • Confidently explain strategy, results, recommendations, and tradeoffs to clients and internal stakeholders. • Influence client decision-making by using data, industry insight, and performance trends to support recommendations. • Partner with Client Success team members to ensure paid advertising strategy aligns with client goals, expectations, and broader account strategy. • Support client retention and growth by demonstrating measurable value and strategic leadership. • Partner cross-functionally with Client Success, SEO, Analytics, Creative, and Development teams to ensure integrated client strategies. • Provide guidance, coaching, and support to Paid Advertising Strategists and other team members as needed. • Help establish and refine best practices for campaign management, performance reporting, optimization workflows, and client communication. • Contribute to internal training, knowledge sharing, and process improvement initiatives. • Act as an escalation point for complex paid media performance questions or account challenges. • Bring forward ideas that improve team efficiency, client outcomes, and overall department performance. • Analyze campaign data to identify trends, insights, risks, and opportunities. • Prepare and present strategic performance updates that clearly connect actions to outcomes. • Use data to evaluate campaign effectiveness and recommend next steps. • Stay current on paid media platform changes, automation tools, AI-driven advertising capabilities, and industry trends. • Continuously test, learn, and refine strategies to improve performance across accounts.

Role Description The World Trade Center Health Program is a limited federal health program administered by the National Institute for Occupational Safety and Health, part of the Centers for Disease Control and Prevention in the U.S. Department of Health and Human Services. The Program provides no-cost medical monitoring and treatment for certified WTC-related health conditions to those directly affected by the 9/11 attacks in New York, the Pentagon, and in Shanksville, Pennsylvania. GDIT is seeking a Healthcare Performance & Improvement Lead to support a new Third Party Administrator (TPA) contract by directing quality assurance, performance monitoring, and continuous operational improvement activities. In this role, you will own GDIT’s TPA operational quality oversight function — ensuring performance standards are met, monitored, and reported in accordance with our contractual requirements. This position will lead recurring compliance and performance assessments, track administrative and clinical trends affecting member health and continuity of care, and drive continuous improvement initiatives aligned with the Program's strategic goals. Through disciplined monitoring, documentation, and audit readiness, you will help ensure the Program consistently meets federal performance expectations and supports high-quality outcomes for its members and stakeholders. Responsibilities: - Serve as the GDIT’s primary owner of Quality Assurance (QA) activities while ensuring all contract tasks are performed accurately, consistently, and on time. - Maintain working mastery of functional and system Acceptable Quality Levels (AQLs), including what is monitored, how monitoring occurs, evaluation methodology, documentation practices, and reporting cadence. - Coordinate fulfillment of ad hoc information requests from the Program related to performance oversight, audits, or formal reviews, ensuring responses are accurate and delivered on Program-determined timelines. - Lead regular assessments of Contractor compliance and performance, covering: - Compliance with contract requirements, performance standards, and acceptable quality levels. - Administrative and clinical trends affecting member health, continuity of care, and stakeholder experience. - Alignment with healthcare industry standards and best practices from other federal payers. - Translate assessment findings into actionable, continuous, proactive improvement initiatives aligned with Program strategic goals and priorities. - Partner with cross-functional teams (claims, enrollment, clinical, provider network, care coordination) to ensure quality findings inform operational practice. Qualifications - Bachelor's degree with 3+ years of experience in quality management, performance oversight, or compliance roles supporting federal healthcare programs, health plans, or TPAs. - Strong understanding of healthcare operations, including claims adjudication, enrollment, certification, provider networks, and care coordination. - Consulting experience in identification and implementation of improvement initiatives with functional teams and business users. - Experience working within federally regulated environments and supporting programs with high visibility and strict oversight requirements. - Demonstrated ability to design and lead compliance assessments, trend analysis, and continuous improvement programs. - Ability to leverage data analysis and reporting tools such as Power BI & Excel to track performance trends and improvement outcomes. - Strong written and verbal communication skills for stakeholder-facing reporting and audit liaison work. Preferred Qualifications - Experience supporting CDC, CMS, or other federal health programs. - Knowledge of the World Trade Center Health Program or similar public health or benefits programs. Benefits - Full-flex work week to own your priorities at work and at home. - 401K with company match. - Comprehensive health and wellness packages. - Internal mobility team dedicated to helping you own your career. - Professional growth opportunities including paid education and certifications. - Cutting-edge technology you can learn from. - Rest and recharge with paid vacation and holidays. Salary Information The likely salary range for this position is $112,840 - $115,000. This is not, however, a guarantee of compensation or salary. Rather, salary will be set based on experience, geographic location and possibly contractual requirements and could fall outside of this range. Work Location Remote Our Identity Verification Process As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during virtual interviews. We reserve the right to take your picture to verify your identity and prevent fraud. By proceeding, you authorize the collection, processing, and use of your biometric data for identity verification and security purposes. About Our Work We are GDIT. A global technology and professional services company that delivers consulting, technology and mission services to every major agency across the U.S. government, defense and intelligence community. Our 26,000 experts extract the power of technology to create immediate value and deliver solutions at the edge of innovation. We operate across 50 countries worldwide, offering leading capabilities in digital modernization, AI/ML, Cloud, Cyber and application development. Together with our clients, we strive to create a safer, smarter world by harnessing the power of deep expertise and advanced technology. Equal Opportunity Employer Individuals with Disabilities / Protected Veterans

Title: Senior Manager, Performance & Growth Marketing Location: New York, NY Job Description: About The Weather Company: The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). Job brief: As a Senior Manager, Performance & Growth Marketing at The Weather Company, you will be the data-driven, strategic, and inherently curious architect of our cross-platform user acquisition engine. Joining the Audience Development department, you will hold total ownership over our presence in both the iOS and Android stores, serving as our go-to authority on app store strategy with the support of external performance agencies to execute your vision. This position begins with a highly tactical, hands-on role laying the technical foundation, naturally shifting toward high-level strategy as you build, hire, and lead a lean internal growth team. The impact you'll make: In this role, you will execute a comprehensive set of primary growth and acquisition responsibilities: 1. App Store Mastery & Funnel Optimization - Own the App Stores: Lead the organic and paid strategy for our iOS and Android store pages, ensuring our store presence is optimized to convert. - Tailor the User Journey: Know precisely when to deploy Custom Product Pages (CPPs) for iOS and Custom Store Listings (CSLs) for Android to match our ad creatives with the perfect store experience. - Leverage Landing Pages: Design, test, and deploy web landing pages to assist conversions, creating seamless web-to-app onboarding paths that turn casual web visitors into loyal subscribers. - Monitor Platform Shifts: Keep your radar tuned to the latest privacy updates, algorithmic changes, and feature releases from Apple and Google so our strategies never fall behind. 2. Performance Marketing & Agency Management - Build the Foundation: Establish a scalable, repeatable paid acquisition playbook across programmatic, search, and social channels—with a heavy emphasis on Meta, TikTok, and YouTube. - Direct External Agencies: Act as the primary strategic partner for our external media-buying agency, maintaining accountability for their delivery, optimization frameworks, and spend efficiency. - Focus on LTV Barometers: Look past temporary surface-level spikes in cheap clicks or installs. Your success will be measured on your ability to acquire qualified users who stick around as long-term subscribers. 3. Data Integrity & Algorithmic Optimization - Feed the Machine: Algorithms shift like the wind, and you need to know how to navigate them. Ensure our downstream subscription data and post-install events flow cleanly back into ad networks to train their optimization engines effectively. - Master the Technical Stack: Feel comfortable speaking the language of tracking and data attribution. You should have a solid conceptual grasp of Conversion APIs (CAPI), custom event tracking, and Floodlights. - Analyze the Climate: Dive deep into our analytics suites to understand cohort behavior and determine exactly where our most profitable growth is coming from. What you've accomplished: - Experience: 5+ years of hands-on experience in performance or growth marketing, with a proven track record driving web and/or app subscription models. - Platform Knowledge: Direct, real-world experience managing campaigns within Meta Ads Manager, TikTok Ads Manager, and the Google Marketing Platform (GMP). - Store Savvy: Experience managing Apple Search Ads and Google App Campaigns, alongside a strong grasp of ASO principles for iOS and Android. - Technical Literacy: Comfortable talking about marketing tech stacks, pixels, and server-side tracking concepts. You know how data connects from an ad click to a subscription renewal. - Innate Curiosity: You are a lifelong student of user acquisition. You genuinely find joy in participating in major industry milestones like Google Marketing Live to grab the newest tools before the competition does. Nice to have: - Deep familiarity with Mobile Measurement Partners (MMPs)—with a strong preference for AppsFlyer. - Prior experience managing external media-buying or performance creative agencies. - Experience transitioning a marketing function from a solo, individual-contributor role into a structured team environment. Base Salary: $140,000 - $175,000 The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience, among other factors. TWCo Benefits/Perks: - Flexible Time Off program - Hybrid work model - Variety of medical insurance options including a $0 cost premium employee coverage - Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans - Progressive family plan benefits - An opportunity to work for a global and industry-leading technology company - Impactful work in a collaborative environment

Role Description Paid advertising is where budget meets strategy — and we need someone who knows how to make every dollar work. As our Paid Ads Specialist, you'll plan, launch, and optimize campaigns across Google and Meta to drive qualified traffic and conversions for NoGigiddy. No degree required — certifications and results speak louder. Responsibilities - Build and manage paid campaigns on Google Ads and Meta (Facebook/Instagram) - Write compelling ad copy and collaborate with design on creative assets - Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy - Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA - Conduct audience research and build targeted segments - Run A/B tests on creatives, copy, and audiences - Report weekly on spend, performance, and recommendations Qualifications - No degree required - Hands-on experience managing Google Ads or Meta Ads campaigns (personal or professional) - Google Ads or Meta Blueprint certification is a plus - Strong analytical skills — you make decisions based on data, not gut - Understanding of tracking and attribution - Budget-conscious with a focus on ROAS Benefits - Hourly pay of $20–$30/hr - Fully remote - Direct budget ownership with performance incentives - Growth path into performance marketing lead - Access to the full NoGigiddy earning opportunity network Company Description NoGigiddy is a digital platform built for gig workers, side hustlers, and anyone building an income outside the traditional 9-to-5. We connect our community with real earning opportunities — remote jobs, surveys, gig platforms, and financial tools — all in one place, free to access, no gatekeeping. We built what we wish had existed, and we hire people who actually get it.