CRM Manager
Location
Malta
Posted
2 days ago
Salary
€45K - €55K / year
Seniority
Senior
Job Description
CRM Manager
Traffic Label Limited
• Develop and implement retention strategies to maximize customer retention, engagement, and customer lifetime value. • Plan, build, and execute email, SMS, and other CRM campaigns in line with brand and product roadmaps. • Set up, execute, and report on A/B tests across CRM channels to continuously optimize campaign performance. • Build and manage landing pages and on-site campaigns using CMS and landing page builder platforms across desktop and mobile. • Execute promotional campaigns and bonus payouts through our iGaming platform. • Collaborate with Marketing, Brand, Design, Product, and Content teams to ensure CRM initiatives align with overall business objectives. • Monitor customer behaviour, campaign performance, and retention metrics, providing actionable insights and recommendations. • Stay up to date with industry trends and identify opportunities to improve the customer experience. • Write engaging and high-quality copy for emails, SMS, landing pages, and other CRM communications. • Proofread CRM content to ensure accuracy, consistency, and quality. • Conduct research to ensure content remains relevant, engaging, and aligned with market trends. • Manage CRM calendars and support the planning of future CRM strategies. • Ensure timely delivery and flawless execution of all CRM initiatives. • Prepare regular performance reports and present key insights to senior management. • Support additional CRM and retention-related projects as required.
Job Requirements
- Previous experience in a CRM, Retention, Lifecycle Marketing, or Email Marketing role.
- Experience within the iGaming industry is highly preferred.
- Strong understanding of CRM strategy, customer lifecycle management, and retention marketing.
- Hands-on experience with CRM platforms and email marketing tools.
- Experience setting up and analysing A/B tests.
- Strong analytical skills with the ability to interpret data and translate insights into actions.
- Excellent written English with strong copywriting and proofreading skills.
- Experience working with CMS platforms and landing page builders is an advantage.
- Strong organizational and project management skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Proactive, detail-oriented, and collaborative mindset.
Benefits
- Competitive salary of €45,000–€55,000 gross per year (negotiable).
- Clear opportunities for career progression within the wider group.
- Flexible working hours.
- A performance-driven culture built on trust, ownership, and autonomy.
- An open and collaborative environment that encourages innovation and experimentation.
- Learning & Development allowance (after successful completion of probation).
- Regular team events, outings, and company celebrations.
- Competitive benefits package, including Perkbox.
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