• Assist in the planning, execution, and coordination of marketing campaigns across multiple channels • Support the organization and management of trade shows, conferences, and other marketing events • Collaborate with team members to create and distribute engaging content for email marketing and social media campaigns • Coordinate with external vendors and internal stakeholders to ensure timely delivery of marketing materials and collateral • Assist in the development and maintenance of marketing calendars and project timelines • Support the creation and distribution of marketing materials, including brochures, presentations, and digital assets • Maintain organized records of marketing activities, expenses, and results

• Develop and own the comprehensive strategic marketing roadmap for your verticals - inclusive of goals, budget management, campaign strategy, execution, and business impact. • Establish a strong understanding of vertical specific personas and behaviors – articulating Branch’s unique selling points tailored to the target audience and analyzing marketing resources for further optimization. • Define the "Why Branch" for your specific audience. Create compelling, insight-driven messaging frameworks that differentiates us from competitors and direct the development of creative campaigns that drive engagement and conversion. • Serve as the subject matter expert for your vertical. Monitor industry trends, regulatory changes, and competitor moves to produce original insights that position Branch as a visionary partner. Identify and establish relationships with key industry influencers, associations, and analysts. • Manage and mentor a Marketing Program Manager who will lead campaign activations and ABM efforts for your assigned vertical(s). You provide the "What" and "Why" (strategy/goals), and they lead the "How" (tactics, channel selection, and campaign management), with a heavy emphasis on ABM. • Identify high-leverage opportunities—such as key industry events, strategic partnerships, and PR moments—to elevate our brand authority. • Partner closely with Sales and Product Marketing teams to ensure our vertical narrative aligns with the product roadmap and empowers the sales team to win. Collaborate with Creative, Content, and PR teams on vertical specific campaign positioning, thought leadership content, media opportunities, and speaking engagements. • Track and report on brand health metrics within your vertical and use insights to refine programs.

• Develop and lead the company’s marketing strategy, driving brand visibility, market expansion, and revenue growth across retail, robotics, and technology sectors. • Define and articulate clear value propositions and messaging that differentiate Badger Technologies in competitive markets. • Partner with Product, Sales, and Business Development to create integrated go-to-market strategies for new solutions, features, and global deployments. • Oversee digital marketing initiatives, including website optimization, SEO/SEM, social media, digital advertising, email marketing, and performance analytics. • Create high-impact content—white papers, case studies, press materials, customer success stories, videos, and presentations—that reinforce Badger Technologies as a trusted leader in autonomous retail robotics. • Ensure unified brand identity across all channels, campaigns, and corporate communications. • Lead the planning and execution of trade shows, customer events, and industry conferences, maximizing thought leadership exposure and lead generation. • Analyze campaign and channel performance, providing data-backed recommendations for continuous optimization. • Manage external agencies and strategic partners to enhance creative, digital, and media execution. • Support internal communications and employee engagement initiatives aligned with organizational goals and cultural development.

• Leverage unified view of pipeline volume velocity conversion and quality by source (MKTG/SDR/Sales/Partner) stage solution segment and vertical / geo and provide insights and actions. • Publish a Pipeline Health Diagnostic POV: leakage points days-in-stage and coverage risk by source × stage. • Track pipeline program performance weekly; analyze conversion rates engagement signals and pipeline creation. • Own a single trusted pipeline & progression narrative that reconciles all sources; present insights risks and the next steps. • Manage recurring operational pipeline review meetings covering pipeline status with SDR Sales Leadership and marketing leadership to review current state and idea on needs and recommendations. • Create and manage the Demand Program calendar of blitzes and campaigns across sales digital sales and SDRs partner. • Stand up remediation workstreams with owners to ensure successfully delivery of programs and results. • Track due dates to closure in a completion dashboard. • Orchestrate execution of Sales plays including cadences and programs across solution marketing Program Marketing Field Marketing SDR leadership Digital PMM and RevOps. • Partner closely with Field Marketing to localize plays content and programs for geos/segments. • Coordinate with Field Marketing and Programs teams to ensure account selection and audience targeting match program objectives. • Operate as a trusted advisor to potential customers; develop and maintain strategic working relationships. • Operate as an innovative thought leader; contribute significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trends. • Mentor coach train and provide feedback to other team members; provide feedback to leadership on abilities of team. • Ensure alignment between marketing and SDR team on offer strategy (e.g. demo assessment workshop content guides events). • Own the intake prioritization and scoping of new strategic demand initiatives and calendar appropriately. • Recommend optimizations to plays content cadence steps segmentation and routing. • Leverage go-to-market sales plays informed by market insights product strategy vertical relevance and competitive positioning. • Coordinate sales plays call blitzes aligned to priorities across SDRs and Sales teams. • Translate marketing themes into actionable sales engagement cadences inbound/outbound triggers and persona-ready messaging working with Cadence build team. • Deliver sales-aligned sales engagement cadences (via Salesloft) aligned to each program. • Design and implement playbooks for pipeline acceleration especially for Stage 1-Stage 4 opportunities. • Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland’s Information Systems Security Policy.