• Create and deliver impactful (digital) campaigns • Manage digital initiatives/engagement channel rollouts • Turn valuable customer insights into impactful marketing activities • Collaborate across markets and drive results by optimizing customer experience • Demonstrate how data & analytics can guide marketing initiatives

• You support our marketing team with campaigns, newsletters & social media • You take care of content maintenance on the website & channels (copy, images, stories) • You assist in partner management and in creating advertising materials • You contribute your own ideas, research trends, and keep target audiences in mind

• Diagnose growth opportunities by analyzing industry trends, customer journeys, and competitive positioning. • Develop data-informed strategies that connect marketing, sales, and product to business objectives. • Design operating roadmaps that outline actionable initiatives—spanning SEO, content, email, and other channels—that drive measurable ROI. • Advise leadership on long-term brand positioning and business model alignment. • Integrate AI-driven insights to optimize decision-making, campaign performance, and strategic foresight. • Partner cross-functionally with internal teams to ensure flawless execution of each strategic roadmap. • Continuously refine strategy based on results, ensuring all work ladders up to client business outcomes.

Role Description We are looking for an independent and proactive Digital Ads Coordinator to manage a portfolio of hospitality clients across paid social advertising platforms. This role goes beyond campaign execution—you will be the owner of your assigned client accounts, responsible for: - Developing advertising strategies - Managing client relationships - Creating ad creatives - Analysing campaign performance - Continuously optimising results Once a client has been onboarded by the Sales team, you will become their primary point of contact for all paid advertising activities. You will work closely with Australian hospitality businesses, ensuring every campaign reflects each client's unique brand voice while delivering measurable business outcomes. This role is best suited for someone who enjoys balancing creativity with data, can confidently communicate with clients, and thrives in a fast-paced environment managing multiple accounts simultaneously. Qualifications - Minimum 1 year of hands-on experience managing Meta Ads campaigns - Experience managing the full paid advertising lifecycle from strategy through optimisation - Experience managing multiple client accounts or high-volume workloads - Experience presenting campaign results to clients - Proficiency in Meta Ads Manager - Experience with Canva - Knowledge of campaign performance metrics (CTR, CPC, CPA, CPM, ROAS, Conversion Rate) - Experience using data to optimise advertising performance - Familiarity with ClickUp, Slack, and Google Drive - Strong attention to detail - Excellent written and verbal English - Strong critical thinking and problem-solving skills - Confidence speaking with clients Requirements - Preferred but NOT REQUIRED: Google Ads - Preferred but NOT REQUIRED: TikTok Ads - Preferred but NOT REQUIRED: Digital marketing agency experience - Preferred but NOT REQUIRED: Hospitality / Restaurant / Café industry experience - Preferred but NOT REQUIRED: Experience supporting Australian clients Responsibilities - Client & Account Management - Manage a portfolio of up to the equivalent of 15 clients - Take full ownership of assigned accounts from client onboarding through ongoing campaign management - Conduct client onboarding to understand business goals, target audience, brand positioning, tone of voice, and marketing objectives - Serve as the primary point of contact for assigned clients - Build and maintain long-term client relationships - Conduct monthly client meetings to present campaign performance and recommendations - Proactively identify campaign opportunities, issues and recommend solutions - Campaign Strategy & Execution - Develop paid advertising strategies aligned with client objectives - Plan, create, launch, and manage paid advertising campaigns - Manage campaign budgets efficiently while meeting performance goals - Implement audience targeting, segmentation, and retargeting strategies - Ensure campaigns are delivered on schedule - Campaign Optimisation & Reporting - Monitor campaign performance using key advertising metrics - Analyse campaign data to identify trends and opportunities - Optimise targeting, bidding, scheduling, creatives, and budgets to improve results - Prepare and present performance reports with actionable recommendations - Creative & Content Development - Create high-performing ad creatives in Canva using existing brand assets and internal creative guidelines - Write engaging advertising copy - Ensure all content aligns with each client's brand identity and Australian English standards - Compliance & Quality - Ensure campaigns comply with advertising platform policies - Resolve ad approval or policy-related issues - Maintain accuracy and consistency across all advertising materials - Collaboration - Work closely with the digital ads team and internal marketing team - Participate in team meetings and collaborate through ClickUp and Slack - Maintain timely communication with internal stakeholders during working hours Benefits - Employment: Full-time - Site: Remote - Schedule: Dayshift, Monday - Friday