The largest platform for hiring top remote talent from Latin America.
Brand & Social Partner
Location
Argentina
Posted
8 hours ago
Salary
0
Seniority
Senior
Job Description
Brand & Social Partner
Workana
• Social, end to end — our owned profiles, the content engine, the community. You make Workana’s social genuinely powerful, not just active. • An influencer / creator engine producing 100–200 pieces of content about Workana every week. You design the model — paid, commission, our own freelancer community, or a mix — and run it. • 1–3 core personal LinkedIn accounts (founders / leaders) — operated and amplified in each person’s voice. • A clear point of view — driving Workana’s position on the topics that matter: the future of work, AI, and LatAm talent. • Reach through partnerships — leveraging what we have and partnering with brands, events, and communities to amplify. • The content and creative itself across channels. You make it; the Performance Marketer pays to boost and run it. • How you’ll be measuredBrand is the easiest place to confuse motion with progress, so we’re blunt about it. • What you own and control: brand presence and authority — reach, engagement, share of voice, branded search. • What that presence drives: an uptick in freelancer sign-ups and B2B inbound leads over today’s levels. • Attribution here isn’t as clean as paid — we know that. You’re judged on the leading indicators you control plus directional lift over baseline, not on a number you can’t fully attribute. And “pieces shipped” is capacity, not success. • The autonomy• A brand budget — influencers, creators, events, sponsorships, partnerships — that you allocate as you see fit within a monthly cap. • Social strategy, editorial calendar, content formats, channel mix: your call. • You design the influencer / creator model and the partnerships — we don’t hand you a playbook, you build it. • Positioning is co-created and the CEO has final say. Everything downstream of it is yours. • The bar (every Workana hire clears it)• Curiosity — you keep finding better ways; it’s why you’re already AI-native, not someone we have to make AI-native. • Execution — you ship the outcome end to end. Give you the target, stay out of your way, you make it work. • Ambition — you want to forge a name and make Workana sexy yourself — not someone who’s “arrived” and wants to coast.
Job Requirements
- You live on social and actually understand it — formats, platforms, what travels and what dies.
- You’ve built a content engine or a creator / influencer program, with receipts (reach, growth, real output).
- You can write and shape a point of view, not just schedule posts.
- You move fast, with taste, and you’re comfortable being the one person who owns it.
- The AI part (non-negotiable)You already work AI-first. You use it to produce and orchestrate at a volume that used to need a team — drafting, repurposing, editing, briefing creators, analyzing what’s working. 100–200 pieces a week is only possible because of how you work. This is not “open to learning AI.” It’s how you already operate, and we’ll ask you to show us.
- This isn’t for you if…
- You’re a strategist who wants to set direction and hand execution to a team.
- You measure yourself by output (posts, campaigns) instead of brand strength and the outcomes it drives.
- You need a big team, an agency, or a finished playbook to deliver.
- AI is on your roadmap rather than in your daily workflow.
- You want to own the positioning end to end (the CEO keeps final say on that).
Benefits
- Full time - Individual contributor
- Location: 100% remote work
- Competitive compensation in USD
- Flexibility and autonomy to create impact
- Direct participation in strategic business decisions
- Professional growth opportunities within an internationally expanding company.
- Reports to CEO, directly
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