• Execute day-to-day campaigns across paid digital channels including paid search (Google Ads, Microsoft Ads), paid social (LinkedIn), display, and programmatic retargeting for the GRC portfolio • Manage and optimise budget allocation across paid channels to support pipeline contribution, cost per lead, and return on ad spend, reporting results to senior leadership on a regular cadence • Support organic social media activity across LinkedIn and other relevant platforms, contributing to a content calendar in partnership with the content and brand teams to build audience, drive engagement, and support GRC brand visibility • Build, test, and optimise campaign creative, audience targeting, and landing page experiences to improve conversion rates across the funnel, from first click through to marketing qualified lead • Monitor paid channel performance in response to shifting buyer behaviour driven by AI search, including tracking how AI-referred traffic interacts with paid touchpoints and flagging findings to senior team members • Partner with the Marketing Operations team to ensure accurate UTM tracking, attribution, and reporting across all paid and social channels; maintain clean funnel data in HubSpot and Salesforce • Collaborate with Revenue Marketing teams to align paid programmes with campaign themes, ABM account lists, and pipeline priorities across North America, EMEA, and APAC • Support the broader Digital and AI Visibility team in executing GEO and AEO content distribution strategies, including promoting answer-first content and thought leadership assets through paid amplification • Conduct regular competitive analysis across paid search and social to identify gaps and opportunities, sharing findings and recommendations with the team • Stay current with platform changes, AI-driven ad automation features, and emerging digital channels; bring observations and recommendations to the team proactively

• Lead the strategy, execution, and tracking of paid digital channels to drive performance in strict alignment with budget and growth goals. • Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs. • Collaborate with internal teams (Creative, Analytics, MarTech, and Growth Product) to streamline all aspects of your managed channels. • Manage and optimize relationships with external client partners. • Conduct deep-dive analyses on channel performance and implement actionable findings with speed. • Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics. • Serve as the internal expert on digital channels, staying ahead of industry trends, competitive landscapes, emerging technologies, betas, and best practices.

• You support our marketing team across all channels, learn the tools from the ground up, and gradually take on your own tasks. • You assist in executing campaigns, creating content, and performing analyses — gaining a comprehensive overview of online marketing. • You help create posts, ads, and copy using tools like Canva, CapCut, and AI. • You record key metrics, build basic reports, and learn to interpret data correctly. • You research trends, competitors, and target audiences and share your insights with the team. • You become familiar with common tools — from Ads Manager and SEO tools to automation platforms. • Over time you’ll take ownership of specific areas and grow into a specialization that suits you.

• Your main focus will be selling our SEO, SEA and online marketing services. • Acquiring new clients and expanding existing client relationships • Consulting on SEO, SEA and online marketing services • Conducting initial meetings and needs assessments • Creating and following up on proposals • Close collaboration with SEO, SEA and project teams • Potential future takeover of your own clients as an Account Manager