Empower. Automate. Elevate
Digital Marketing Manager
Location
Mexico
Posted
8 days ago
Salary
0
Seniority
Senior
Job Description
Digital Marketing Manager
Mitratech
• Execute day-to-day campaigns across paid digital channels including paid search (Google Ads, Microsoft Ads), paid social (LinkedIn), display, and programmatic retargeting for the GRC portfolio • Manage and optimise budget allocation across paid channels to support pipeline contribution, cost per lead, and return on ad spend, reporting results to senior leadership on a regular cadence • Support organic social media activity across LinkedIn and other relevant platforms, contributing to a content calendar in partnership with the content and brand teams to build audience, drive engagement, and support GRC brand visibility • Build, test, and optimise campaign creative, audience targeting, and landing page experiences to improve conversion rates across the funnel, from first click through to marketing qualified lead • Monitor paid channel performance in response to shifting buyer behaviour driven by AI search, including tracking how AI-referred traffic interacts with paid touchpoints and flagging findings to senior team members • Partner with the Marketing Operations team to ensure accurate UTM tracking, attribution, and reporting across all paid and social channels; maintain clean funnel data in HubSpot and Salesforce • Collaborate with Revenue Marketing teams to align paid programmes with campaign themes, ABM account lists, and pipeline priorities across North America, EMEA, and APAC • Support the broader Digital and AI Visibility team in executing GEO and AEO content distribution strategies, including promoting answer-first content and thought leadership assets through paid amplification • Conduct regular competitive analysis across paid search and social to identify gaps and opportunities, sharing findings and recommendations with the team • Stay current with platform changes, AI-driven ad automation features, and emerging digital channels; bring observations and recommendations to the team proactively
Job Requirements
- 3+ years of hands-on paid digital marketing experience in a B2B SaaS or technology company, with a track record of executing multi-channel campaigns that support pipeline goals
- Solid platform experience across Google Ads and LinkedIn Campaign Manager; experience with Microsoft Ads
- Experience supporting organic and paid social media programmes in a B2B context, with an understanding of how LinkedIn drives brand visibility and demand in enterprise and mid-market audiences
- Analytical capabilities; comfortable working with performance dashboards, interpreting attribution data, and presenting results to senior stakeholders clearly
- Experience working with HubSpot and Salesforce for lead tracking and funnel reporting; familiarity with GA4 and UTM attribution best practices
- Awareness of how AI is reshaping digital discovery and buyer behaviour, including AEO, GEO, and zero-click search trends and their implications for paid channel execution
- Organised and self-directed, with the ability to manage multiple campaigns simultaneously and work effectively across time zones as part of a globally distributed team
- Experience in GRC, compliance, risk, or enterprise SaaS is preferred; genuine curiosity for the industry and the ability to develop subject matter knowledge quickly is essential
- Must be fluent in English (written and spoken)
Benefits
- Health insurance
- Paid time off
- Flexible work arrangements
- Professional development
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