Role Description We're looking for a part-time Marketing Copywriter to own the voice and cadence of our mass email marketing program. This is a contract (1099) engagement, non-exclusive, so the right person is welcome to work with other clients alongside this role. Core responsibilities include: - Writing 3–4 emails per week that speak directly to pre-med students, spanning both sales-focused campaigns (promotions, enrollment pushes, deadlines) and nurture campaigns (educational content, relationship-building, brand trust). - Researching seasonal and academic-calendar trends and digging into performance data, including prior years' campaigns, to continuously sharpen our messaging strategy. Qualifications - 5+ years of experience in email marketing, copywriting, or content marketing, ideally in education, ed-tech, or a related consumer space. - Strong portfolio demonstrating persuasive and engaging email copy across different campaign types. - Comfort working with email marketing platforms (e.g., HubSpot) and interpreting campaign analytics. - Excellent written communication skills with close attention to tone, clarity, and audience. - Data-informed mindset — comfortable using performance metrics to guide creative decisions. - Growth mindset — eager to test new ideas, learn from performance data, and iterate quickly on what works. Requirements - Experience marketing to students, particularly pre-med, graduate, or test-prep audiences. - Familiarity with A/B testing frameworks and email deliverability best practices. - Background in both direct-response (sales) and lifecycle/nurture email marketing. - Educational background in psychology, sociology, and writing. Benefits - The opportunity to shape the voice of a growing, mission-driven education company. - A collaborative team environment spanning marketing, sales, and academics. - A flexible, non-exclusive part-time contract — freedom to take on other clients alongside this work. - Future opportunity to move into a full-time employment position.

• Lead, plan, and write clear, deeply creative, and emotionally resonant copy across a variety of mediums, including social media, digital ads, print collateral, TV/radio/video scripts, blogs, articles, website pages, emails, newsletters, and high-visibility press materials. • Develop and maintain a nuanced voice matrix; leverage audience insights to authentically engage youth and young adults, while seamlessly crafting compelling narratives that resonate with funders, donors, supporters and educators. • Translate complex mental health statistics, programmatic impact data, youth and young adults input, academic information, testimonials into human-centric stories that move people to act, donate, or advocate. • Act as the ultimate protector of the Active Minds brand voice, maintaining and evolving brand guidelines so that every touchpoint feels unmistakably "us." • Direct and oversee the creation of high-converting advertising copy for landing pages, paid search, and social ads, ensuring a seamless transition from an ad click to an engagement. • Develop the copy strategy for emails, welcome series, and engagement funnels using direct-response techniques to combine empathetic storytelling with clear, urgent calls to action that drive measurable revenue and engagement. • Create ongoing headline, call-to-action (CTA), and copy-variant A/B testing; analyze copy effectiveness, and iterate to maximize ad spend efficiency and deepen audience connection. • Brainstorm with graphic designers, marketing, PR to co-create campaigns where strategy, words, and imagery work together to achieve goals. • Serve as a collaborative, supportive resource for internal program and development teams, helping develop, polish, edit, and tailor their specialized content to meet specific audience expectations and brand consistency. • Provide guidance, creative inspiration, and constructive review for team members, helping them stretch their creative muscles. • Lead project workflows from a copy perspective, developing detailed, inspiring copy strategies and guidelines to set expectations, timelines, and budgets.

• Create and update digital and direct mail servicing communications • Monitor and track campaigns throughout the creative process while providing guidance and influence as needed • Maintain and update templates and tools in accordance with Brand guidelines • Proofread peer content and provide editorial and design feedback • Help support and implement process improvement recommendations that focus on increased efficiency and reducing cost • Ensure communications remain in compliance with company policies and procedures and maintain internal audit document files • Communicate the creative details and timelines with all key stakeholders • Deliver quality work, on time, with exceptional attention to detail • Ad-hoc projects as assigned

Role Description We are looking for a Senior Copywriter to join our strong and growing team. If you have experience with healthcare advertising, a passion for creativity, and curiosity for why people make the health decisions they do, this may be a role for you. You will report to the Creative Director, Copy, and this opportunity is fully remote and based out of our office in Manhattan. - Take ownership of your brands and lead the copy development of your assigned work with oversight from an experienced Creative Director. - Work in partnership with art, strategy, project management, and account leads to create conceptual work, tactics, and other research-based solutions – guiding them from brief through execution. - Demonstrate creative expertise while executing tactics in print, digital, social, and motion, for both healthcare professionals and consumers. - Create and execute work for pitches, campaign concepts, and brand planning—presenting your work internally and to clients. - Present and defend your work internally and to clients and regulatory teams. - Be a true team player working with colleagues to ensure a collective vision is being brought to life through your words and creative product. Qualifications - An experienced creative writer with 4+ years of experience—able to translate complex ideas into impactful messaging and compelling content. - A storyteller—capable of telling an impactful story through the use of words and images, working hand-in-hand with art partners. - A true professional—able to receive feedback, consider it thoughtfully, and always execute with a strategy-first approach. - Naturally curious—a lifelong learner who keeps up with developments in the marketplace, pop culture, trends, technologies, and how they all work together to impact our work. - A good human—displays class in all you do and is a person with whom others want to work. - Committed—purposely camera-on whenever possible and intentionally collaborative. Benefits - Fully remote work environment. - Outstanding company-paid benefits, including medical, dental, 401(k), tuition reimbursement, and flexible time off. Compensation $80,000 — $110,000 USD