• Develop, manage, and optimize our core web properties, including the marketing main site, documentation and technical site, partner mini-sites and ingestion sites • Proactively monitor health, security, and ongoing performance for our web properties • Engineer the framework for an online store, ensuring scalability, security, and user-friendly functionality • Architect and deploy dynamic content experiences that personalize user journeys based on CRM data • Support HubSpot automation and integration setup and maintenance • Bridge the gap between design and development by translating high-fidelity Figma mockups into pixel-perfect, accessible, and responsive components and pages, using AI or directly working where appropriate • Oversee the migration of our technology stack (e.g., WordPress to Webflow), ensuring platform stability and continuity during transitions • Support cross-team AI implementations, including agentic workflows, co-working tools, and common data pools

• Develop and execute marketing initiatives that generate qualified leads and support the firm's growth objectives. • Plan and coordinate campaigns across multiple digital channels. • Monitor campaign performance and continuously identify opportunities for improvement. • Manage campaign priorities, timelines, and marketing calendars. • Manage and optimize paid advertising campaigns across Meta and Google Ads. • Monitor budgets, campaign performance, and lead generation metrics. • Analyze results and recommend improvements that maximize marketing performance and return on investment. • Execute email marketing campaigns that support lead nurturing and client engagement. • Maintain organized CRM data to improve communication and marketing effectiveness. • Coordinate the development of marketing content for digital campaigns, websites, email communications, and social media. • Coordinate external marketing vendors and ensure projects are delivered on time and meet quality expectations. • Monitor marketing performance and prepare reports with actionable recommendations.

• Develop and execute marketing initiatives that generate qualified leads and support the firm's growth objectives. • Plan and coordinate campaigns across multiple digital channels. • Monitor campaign performance and continuously identify opportunities for improvement. • Manage campaign priorities, timelines, and marketing calendars. • Manage and optimize paid advertising campaigns across Meta and Google Ads. • Monitor budgets, campaign performance, and lead generation metrics. • Analyze results and recommend improvements that maximize marketing performance and return on investment. • Ensure campaigns are launched accurately and aligned with business objectives. • Execute email marketing campaigns that support lead nurturing and client engagement. • Maintain organized CRM data to improve communication and marketing effectiveness. • Support marketing automation initiatives that strengthen the client journey. • Improve engagement through targeted communication strategies. • Coordinate the development of marketing content for digital campaigns, websites, email communications, and social media. • Write clear, compelling marketing copy aligned with the firm's brand and business objectives. • Ensure consistency across all marketing materials and messaging. • Support initiatives that strengthen the firm's online presence and reputation. • Coordinate external marketing vendors and ensure projects are delivered on time and meet quality expectations. • Monitor marketing performance and prepare reports with actionable recommendations. • Track key marketing metrics, including lead generation, conversion performance, and campaign effectiveness. • Recommend process improvements that increase operational efficiency and marketing results.

• Attract and activate agencies • Build trust in the channel • Own events end to end • Sharpen the story • Architect HubSpot • Run loyalty and incentives • Read the market • Maintain the infrastructure for Ember • Support the long cycle • Set and report KPIs • Partner cross-functionally • Shape strategy