YAMU

Role Description YAMU Media is looking for a UGC Strategist located outside of the United States to own and scale our User Generated Content function across multiple client accounts. You will be the person who: - Builds creator pipelines from scratch. - Develops the UGC strategy per client. - Manages creator relationships. - Drives performance through content that converts. You will work closely with account managers and paid media strategists to ensure UGC is aligned with broader campaign strategy and delivers measurable results. You are coming in to own this function end to end, and as the department grows, you will eventually build and lead a UGC team. Qualifications - Minimum 2 years managing UGC programs, with at least one example of building a program from scratch. - Has sourced, negotiated, and contracted creators independently without a talent agency. - Has written UGC briefs used in paid media ads. - Active experience with Meta Ads Manager; can read ad performance data and connect it back to specific creatives. - Has used Meta Creator Marketplace for sourcing. - Familiar with UGC platforms (Trybe, Billo, Insense, #paid, Archive). - Can report on UGC performance using actual metrics: ad spend per video, revenue attributed, ROAS. - Has worked across at least 4 client accounts simultaneously in an agency or freelance setting. - Has worked at a company with fewer than 50 people; startup or small agency experience is required. - Strong written English; briefs, creator outreach, and client updates will be reviewed as part of the hiring process. Requirements - You have built things from scratch in environments without handed processes. - You think about UGC like a performance marketer. - You treat creators like partners, not vendors. - You are comfortable being the only person in the room who understands UGC. - You are already thinking about what this function looks like with three people in it. Benefits - Salary: starting at $1,800 per month (negotiable based on experience) with a three-month trial period. - Salaries at YAMU are uncapped and periodically reviewed based on performance and market conditions. - This role has a clear path toward leading a UGC department as the function scales. - You will work directly at a remote-first company that values doing things right. - Opportunity to see the full picture of how a high-performance team gets built. - Become part of a team of smart, open-minded people. - Plentiful opportunities to grow into leadership roles. - Supportive, flexible work arrangements for work-life balance. - Start-up environment with quick decision-making and an honest, open culture. - Commitment to life-long learning and internal promotions.

• Take full ownership of projects, collaborating with cross-functional teams including design, creative, content, SEO, email marketing, paid media, and web development, to support marketing strategies with well-defined goals. • Ensure professionalism in all aspects of the role, including delivering high-quality work, maintaining clear and concise communication with clients and team members, and conducting oneself with integrity. • Stay up-to-date with industry trends, best practices, and new platform features, proactively incorporating them into strategies and campaigns as appropriate. • Prepare and present detailed reports on campaign performance, including insights, action items, and KPIs, to both internal and external stakeholders, with a focus on clarity and actionable recommendations. • Continuously analyze marketing campaign data to optimize performance, identify areas for improvement, and develop innovative solutions to drive results. • Confidently speak to clients, manage expectations, and contain the social skills necessary to transfer your confidence into them.