Self-described as the global leader in digital media and marketing solutions, Adobe helps everyone from emerging artists to global brands bring digital creation
B2B Paid Media Manager – Corp Strategy, ABM
Location
California
Posted
10 days ago
Salary
$116.9K - $250.9K / year
Seniority
Lead
Job Description
B2B Paid Media Manager – Corp Strategy, ABM
Adobe
• Lead demand generation for Adobe’s corporate segment, focusing on renewals and account growth • Define and implement account-based paid media strategies • Collaborate with Sales to improve pipeline quality, increase engagement, and drive revenue • Own paid media strategy for corporate segments • Collaborate with Sales and GTM teams to identify target accounts and set priorities • Develop and expand ABM initiatives across LinkedIn, content syndication, and programmatic • Track campaign performance using important measures • Partner across Sales, Lifecycle, SMB Paid Media, Analytics, and Marketing Operations
Job Requirements
- 7+ years in digital marketing with B2B demand generation or ABM experience
- Demonstrated success in generating pipeline and revenue within intricate sales settings
- Experience building and accomplishing ABM programs
- Strong understanding of enterprise buying cycles
- Ability to convert business objectives into marketing strategy
- Strong collaboration skills, especially with Sales
- Analytical approach with experience optimizing performance
- Clear communication and presentation skills
- Preferred Qualifications: Experience in B2B SaaS or enterprise technology
Benefits
- Competitive salary
- Comprehensive benefits programs
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