• Own paid media strategy and execution across search, social, and display • Build and maintain the marketing systems that keep the function running • Define what marketing tracks and why for building reporting • Lead SEO and content production cadence • Own the marketing technology stack including maintaining UTM architecture

• Monitorar as redes sociais (Instagram, LinkedIn, Facebook), incluindo agendamento, publicação, interação com seguidores e geração de insights básicos de desempenho; • Apoiar na produção de conteúdos para redes sociais, newsletters e comunicações internas; • Executar o envio de newsletters, comunicados e e-mails institucionais, com organização de mailing e acompanhamento de resultados simples (abertura, clique, entrega); • Acompanhar o cronograma editorial; • Auxiliar na coleta e consolidação de KPIs de campanhas e ações de comunicação; • Apoiar a organização e execução de eventos e ativações, além da interface com fornecedores e parceiros

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Managing Consultant, Advisors & Consulting Services, Marketing ADVISORS & CONSULTING SERVICES Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants. The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance. Positions for different specializations and levels are available in separate job postings. Please review our consulting specializations to learn more about all opportunities and apply for the position that is best suited to your background and experience: https://careers.mastercard.com/us/en/consulting-specializations-at-mastercard Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey. ROLES AND RESPONSIBILITIES Client Impact • Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact • Take charge of client projects, collaborating to conceptualize and execute impactful campaigns • Lead the creation and end-to-end execution of Marketing Services projects focusing on financial performance and impact • Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives • Ensure operational project execution within agreed milestones and budget • Manage creative development and media planning, meeting high-quality standards aligned with client needs • Assess, recommend and improve the performance of client's marketing activities by using data insights and data visualization tools Team Collaboration & Culture • Collaborate with internal and external marketing partners to support business growth QUALIFICATIONS• Hands-on Experience: extended experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation• Client Management: Proven track record in managing client accounts and leading digital marketing solutions• Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes• Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively• Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects• Innovation: Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives• Education: Relevant marketing degree or equivalent experience needed• Ability to communicate effectively in English and the local office language (if applicable)• Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs OUR PURPOSE We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respect their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation, and delivers better business results. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: - Abide by Mastercard's security policies and practices; - Ensure the confidentiality and integrity of the information being accessed; - Report any suspected information security violation or breach, and - Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Role Description The primary role of the Marketing Effectiveness Executive is to have ultimate responsibility for the development and implementation of analytics solutions for NIQ client organizations. This includes coordinating resources, managing stakeholders, delivering insights, recommendations, and tools related to media effectiveness to our clients. You will work together with some of the largest FMCG & Tech Durable companies, helping them to make the right choices for their Media investment strategy. Your insights will influence decisions for some of today’s leading global brands that cover social, digital, and traditional media activities both at a tactical and strategic level. He/she will be responsible for managing and coordinating all aspects of our client engagements, which includes: - Synchronization of required internal resources - Conducting analysis of results - Simulating client plans - Creating deliverable materials - Supporting presentation/training/tool deliveries This position is off-site and some travel is required. - Solutioning, designing, executing, presenting, and implementing analytic insights related to media analytics (MMM and lift solutions) and tools to meet clients’ research objectives - Ensure pro-active insights and action-oriented solutions are delivered to our clients by being an expert in your practice area(s) and data/insight storytelling, with an ability to explain methodologies behind all key analytical solutions to the client - Work as a part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize and consult on their Media activities - Manage team resources, timelines, and priorities both internally and externally, sometimes consisting of moving targets and conflicting deadlines - Coordinate project execution between teams of experts, involving liaison with clients, publishers, media agencies, and remote NIQ teams - Creatively find ways to enhance the capabilities of our Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching, or cross-functional initiatives - Drive client value, successful implementation, and ongoing usage/integration of analytic solutions focusing on activation-based outcomes - Partner with the sales organization to grow the media effectiveness analytics business Qualifications - Expertise in Manufacturer Marketing and Media functions as well as media agencies - Experience and expertise with media effectiveness analytics, including marketing mix, attribution model, etc. - Strong logic, deductive reasoning, problem-solving, and critical thinking skills - Skilled & polished communicator, including group presentations and storytelling - Robust project management skills - Demonstrated mastery in data analysis & application to client business issues, including designing custom solutions to address client business objectives and deliver client value from the engagement - Demonstrated strength in maintaining positive client relationships in complex situations & resolving client issues with the ability to interface with client executives (VPs, Directors, etc.) - Strong people management and team leadership skills to promote a strong team culture, positive work environment, and associate skills development - Able to work collaboratively with internal & external teams - Strong sense of urgency and accountability to drive client outcomes - CPG industry knowledge, experience, and acumen - Consistently drives best practices, process improvements, and thought leadership to advance the business Requirements - Bachelor's degree required - MBA or advanced/analytics degree preferred - 3 to 5 plus years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, Media - Strong analytic background and knowledge of statistical or data science methodologies and applications - Strong Marketing/Research background Benefits - Flexible working environment - Volunteer time off - LinkedIn Learning - Employee-Assistance-Program (EAP)