• Grow the business within the assigned territory through maintaining existing customer relationships and generating new business through relationship development, cold calling, and customer meetings • Analyzing competitor activities in the region and assessing opportunities for business development • Keeping up to date with industry news and trends to identify opportunities for new business • Attending relevant industry events and conferences, as needed, to generate business and sales • Acts as a liaison between the Customer, Customer Service, and Manufacturing Facility • Working to achieve revenue targets and KPI’s such as product quotas, yearly sales quotas, NPD sales requirements, minimum quote funnel requirement, as set by the business • Communicate and coordinate activities with Regional Sales Manager, other Territory Sales Manager, Segment Managers, National Distribution Manager, and any other Storage Solutions representatives who could assist with a project or account • Develop a complete knowledge and understanding of all the Smart Storage products • Conduct distributor and end user product training on all Storage Solutions products and offerings including existing product, new product, and additional services (literature, Digital Applications & Tools) • Develop and leverage distributor partnership to meet assigned Territory revenue targets • Manage and operate within a specific Travel and Entertainment budget • Abide by any and all Stanley Black & Decker Business Conduct rules and regulations • Traveling duties consist of calling on end users and distribution, meeting and working with local TSM’s, to drive sales within a region. Limited additional travel (outside of territory) may be required for training and company-wide meetings.

• Support overall sales and organizational goals covering the Ohio market • Assist existing and new customers in meeting or exceeding their specific business objectives by selling and demonstrating the Smart Storage products • Achieve sales quotas, profits and targets, increase new customer base and maintain existing customers through direct and distribution sales model • Grow the business within the assigned territory through maintaining existing customer relationship and generating new business through relationship development, cold calling, and customer meetings • Analyze competitor activities in the region and assess opportunities for business development • Keep up to date with industry news and trends to identify opportunities for new business • Attend relevant industry events and conferences, as needed, to generate business and sales • Act as a liaison between the Customer, Customer Service, and Manufacturing Facility • Work to achieve revenue targets and KPI’s such as product quotas, yearly sales quotas, NPD sales requirements, minimum quote funnel requirement, as set by the business • Communicate and coordinate activities with Regional Sales Manager, other Territory Sales Manager, Segment Managers, National Distribution Manager, and any other Storage Solutions representatives who could assist with a project or account • Develop a complete knowledge and understanding of all the Smart Storage products • Conduct distributor and end user product training on all Storage Solutions products and offerings including existing product, new product, and additional services (literature, Digital Applications & Tools) • Develop and leverage distributor partnership to meet assigned Territory revenue targets • Manage and operate within a specific Travel and Entertainment budget • Abide by any and all Stanley Black & Decker Business Conduct rules and regulations • Travel duties consist of calling on end users and distribution, meeting and working with local TSM’s, to drive sales within a region

• responsible for developing new prospects and interacting with assigned customers to increase sales and margin of the Company's products and/or services • participate in customer business planning to understand customer needs • face-to-face selling and account management activities to meet sales revenue goals • engage with all levels of the customer’s organization • develop and deliver sales bids, presentations, proposals and/or product demonstrations • qualify accounts by determining market potential • execute and expand assigned customer account plan(s) • execute on billing margin initiatives through value added services, marketing programs, and supplier engagement • prospect potential customers, including cold calling • communicate with customers and leads to identify and understand their product or service needs • demonstrate the functions and utility of products or services to customers • ensure customer satisfaction through ongoing communication and relationship management • maintain communication with existing and previous customers • develop sales/supplier plans to drive account growth and retention • mentor sales team and communicates relevant information and expectations for optimum customer service

• Recruit, develop, and maintain relationships with new and existing partners, with a focus on face-to-face engagement, ethical sales practices, and propositions that drive quality of service, growth, and customer satisfaction. • Expand distribution channels by onboarding value-added distributors in key verticals to build the project pipeline. • Identify specialist partners who can accelerate adoption of key NETGEAR products, particularly wireless access points and switches supported by our cloud solution. • Manage existing partner accounts and identify key IT channel partners to grow share of business across all product categories. • Meet or exceed quarterly and annual revenue and margin targets. • Fully understand the competitive landscape within assigned accounts and build plans to establish category leadership. • Create proposals and business plans, negotiate agreements, and manage product, pricing, and margins in line with agreed terms. • Plan and prioritize meetings, sales calls, and customer contact to maximize sales and meet agreed objectives. • Respond to and follow up on sales enquiries by phone, email, and in person. • Provide weekly reporting and forecasting for your portfolio, including competitive intelligence, market trends, and channel or technology issues affecting performance. • Maintain accurate records in customer/prospect systems and use these tools to monitor and report on activity. • Coordinate with internal NETGEAR teams (Sales Engineering, Marketing, Product Management, Sales, Technical Support, Operations) to optimize results. • Liaise with other departments, internally and externally, to support customer accounts and resolve issues. • Continuously develop your own knowledge and skills.