• responsible for developing new prospects and interacting with assigned customers to increase sales and margin of the Company's products and/or services • participate in customer business planning to understand customer needs • face-to-face selling and account management activities to meet sales revenue goals • engage with all levels of the customer’s organization • develop and deliver sales bids, presentations, proposals and/or product demonstrations • qualify accounts by determining market potential • execute and expand assigned customer account plan(s) • execute on billing margin initiatives through value added services, marketing programs, and supplier engagement • prospect potential customers, including cold calling • communicate with customers and leads to identify and understand their product or service needs • demonstrate the functions and utility of products or services to customers • ensure customer satisfaction through ongoing communication and relationship management • maintain communication with existing and previous customers • develop sales/supplier plans to drive account growth and retention • mentor sales team and communicates relevant information and expectations for optimum customer service

• Recruit, develop, and maintain relationships with new and existing partners, with a focus on face-to-face engagement, ethical sales practices, and propositions that drive quality of service, growth, and customer satisfaction. • Expand distribution channels by onboarding value-added distributors in key verticals to build the project pipeline. • Identify specialist partners who can accelerate adoption of key NETGEAR products, particularly wireless access points and switches supported by our cloud solution. • Manage existing partner accounts and identify key IT channel partners to grow share of business across all product categories. • Meet or exceed quarterly and annual revenue and margin targets. • Fully understand the competitive landscape within assigned accounts and build plans to establish category leadership. • Create proposals and business plans, negotiate agreements, and manage product, pricing, and margins in line with agreed terms. • Plan and prioritize meetings, sales calls, and customer contact to maximize sales and meet agreed objectives. • Respond to and follow up on sales enquiries by phone, email, and in person. • Provide weekly reporting and forecasting for your portfolio, including competitive intelligence, market trends, and channel or technology issues affecting performance. • Maintain accurate records in customer/prospect systems and use these tools to monitor and report on activity. • Coordinate with internal NETGEAR teams (Sales Engineering, Marketing, Product Management, Sales, Technical Support, Operations) to optimize results. • Liaise with other departments, internally and externally, to support customer accounts and resolve issues. • Continuously develop your own knowledge and skills.

• Cultivating long term customer relationships and being a valuable, individual contributor to the organization’s overall success and revenue expansion. • Creating sustainable, profitable growth by increasing penetration and profitability of new and existing accounts within the assigned geographic territory. • Emphasizing value-based selling as an essential part of the position because AirLife focuses on the sale of clinically differentiated products to members of GPO’s, large hospital systems/IDNs, and Surgery Centers. • Approaching each customer with a total account management perspective, leveraging resources appropriately, collaborating with business partners and accurately articulating the value proposition for the customer. • Ensuring local contracts and Peoplesoft/internal part numbers are accurately loaded within the system. • Competency in planning, prioritizing, monitoring, and tracking all sales cycle events, while presenting the clinical benefits of our products to individuals and committees. • Providing product introduction, education, and training to customers where appropriate. • Staying up to date with all training including Corp SOPs, WI’s, product training and corporate credentialing.

• Cultivating long term customer relationships and being a valuable contributor to the organization’s overall success and revenue expansion. • Creating sustainable, profitable growth by increasing penetration and profitability of new and existing accounts within the assigned territory. • Emphasizing value-based selling as an essential part of the position. • Approaching each customer with a total account management perspective, leveraging resources appropriately, collaborating with business partners and accurately articulating the value proposition for the customer. • Collaborating with Health Systems team to support initiatives with larger IDNs within the territory. • Responsible for understanding the Value Analysis members and process within customer base to help link the sales process from VAT to corporate Supply Chain. • Complete management and fluency of Salesforce CRM to include opportunity pipeline, forecasting, campaign management and sales reporting.